Story of the Open, quand l’US Open se met en scène

L’US Open a débuté il y a quelques jours à New York et à cette occasion, l’agence DDB a créé une campagne mettant en avant le tournoi : Story of the Open.

Une immense fresque blanche où figure simplement le hashtag #storyoftheopen a été installée aux abords d’un tunnel très fréquenté par les automobilistes new-yorkais. La visibilité est bonne et permet de toucher un large public. Le but de cette action est de raconter sur cette toile presque vierge les histoires de l’US Open jour après jour. Pour cela, l’artiste Josh Cochran a été choisi pour peindre les scènes majeures et moments incontournables du tournoi. C’est d’après les messages postés sur les réseaux sociaux avec le hashtag #StoryoftheOPEN que la fresque évoluera, un dessin par jour sera peint. Il est possible de suivre en live l’évolution de la fresque sur Facebook grâce à l’onglet dédié à cette campagne sur la page de l’US Open.

A ce jour, on peut déjà voir le selfie de Roger Federer et Michael Jordan (première photo du compte Instagram du tennisman) ou la cérémonie d’ouverture…

L’art et le sport sont associés dans cette campagne, ce qui permet d’engager un large public et de proposer un concept original. Le fait de relier le digital et le réel est également un point de différenciation et de créativité de la part de DDB New York. Les internautes peuvent constater le résultat de leur implication dans une campagne dans la vie « réelle », le résultat restera.

44 Commentaires

  1. Hi there every one, here every person is sharing these know-how, therefore it’s fastidious to read this
    webpage, and I used to pay a visit this blog every day.

  2. Thank you for any other informative blog. The place else could I get that type of
    information written in such a perfect means? I’ve
    a venture that I am just now operating on, and I have been at the
    glance out for such info.

  3. With havin so much content and articles do you ever run into any problems of plagorism or
    copyright violation? My blog has a lot of completely unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it
    up all over the internet without my authorization.
    Do you know any methods to help stop content from being stolen? I’d certainly appreciate it.

  4. Excellent blog you’ve got here.. It’s difficult to find high quality writing like
    yours these days. I honestly appreciate people like you!
    Take care!!

  5. I have read some just right stuff here. Definitely value bookmarking for revisiting.
    I surprise how so much attempt you put to create any such fantastic
    informative website.

  6. Hi! This post couldn’t be written any better!
    Reading through this post reminds me of my previous room mate!
    He always kept chatting about this. I will forward this page to him.
    Pretty sure he will have a good read. Many thanks for sharing!

  7. First off I want to say superb blog! I had a quick question which I’d like
    to ask if you don’t mind. I was interested to know how you
    center yourself and clear your head before writing.
    I have had trouble clearing my thoughts in getting my ideas out.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure out how
    to begin. Any recommendations or tips? Thank you!

  8. Do you have a spam problem on this website; I also am a blogger, and I was wondering your situation; many of
    us have created some nice procedures and we are looking to swap solutions with other folks, be sure to shoot me an email if interested.

  9. I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire
    out a designer to create your theme? Great work!

  10. Its like you read my mind! You appear to understand so much approximately this, such as you wrote the ebook in it or something.
    I believe that you simply can do with a few percent to power the message house a bit, but instead
    of that, this is excellent blog. An excellent read. I’ll certainly
    be back.

  11. That is a very good tip especially to those new to the blogosphere.
    Short but very precise info… Many thanks for sharing this one.

    A must read article!

  12. Greetings! I’ve been following your web site for a while now and finally
    got the bravery to go ahead and give you a shout out from Porter Texas!
    Just wanted to tell you keep up the good job!

  13. excellent issues altogether, you simply gained a
    new reader. What could you recommend in regards to your put up that you made
    some days ago? Any positive?

  14. Your way of explaining the whole thing in this paragraph is truly pleasant,
    every one be able to effortlessly know it, Thanks a

  15. I am really enjoying the theme/design of your weblog.

    Do you ever run into any internet browser compatibility issues?
    A couple of my blog readers have complained about my site
    not operating correctly in Explorer but looks great in Firefox.
    Do you have any tips to help fix this problem?

  16. Valuable info. Lucky me I found your website by chance, and I am stunned why this twist of fate did
    not took place earlier! I bookmarked it.

  17. Hi there, I discovered your web site by way of Google while searching
    for a similar subject, your web site got here up, it
    appears great. I’ve bookmarked it in my google bookmarks.

    Hello there, simply turned into alert to your blog via
    Google, and found that it is really informative.
    I am gonna watch out for brussels. I’ll be grateful in case you continue this in future.

    A lot of folks will be benefited out of your writing. Cheers!

  18. What’s Going down i am new to this, I stumbled upon this
    I have discovered It absolutely helpful and it has aided me out loads.
    I am hoping to contribute & assist other users like its aided me.
    Great job.

  19. I like the valuable information you provide in your articles.
    I’ll bookmark your blog and check again here frequently.
    I am quite certain I’ll learn lots of new stuff right here!

    Good luck for the next!

  20. wonderful points altogether, you simply won a new
    reader. What may you recommend about your
    publish that you simply made some days in the past?
    Any sure?

  21. Greetings! This is my first visit to your blog! We are a group of volunteers
    and starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a marvellous

  22. Hey There. I found your blog using msn. This is an extremely well written article.
    I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post.

    I will definitely comeback.

  23. Hi I am so grateful I found your site, I really found you by mistake, while I was browsing on Digg for something else, Anyhow I am here now and would just like to say cheers for
    a remarkable post and a all round thrilling blog (I also love the theme/design),
    I don’t have time to look over it all at the minute but I have book-marked it
    and also included your RSS feeds, so when I have time I will be back to read
    a lot more, Please do keep up the excellent work.

  24. For most recent news you have to visit the web and on world-wide-web I found this
    site as a most excellent website for hottest updates.

  25. Very great post. I just stumbled upon your weblog and wished to mention that I’ve really enjoyed surfing
    around your weblog posts. In any case I will be subscribing for your rss
    feed and I am hoping you write once more very soon!

  26. If some one needs expert view concerning blogging and
    site-building after that i suggest him/her to go to see this
    web site, Keep up the nice work.

  27. Wow, wonderful blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is fantastic, let alone the content!

  28. I like what you guys are usually up too. This
    type of clever work and coverage! Keep up the fantastic works guys I’ve added you guys to my own blogroll.

  29. Do you have a spam problem on this website; I also am a blogger, and I
    was wanting to know your situation; we have created some nice methods and we
    are looking to swap techniques with other folks, be sure to shoot me an e-mail if interested.

  30. Generic Inderal Without Prescription [url= ]cialis[/url] Amoxicillin Clindamycin Safe Together
    Commande Viagra Pfizer Buy Vardenafil
    Generic Amoxicilina Website On Line cialis Taladafil 20mg Miami

  31. First of all I want to say superb blog! I had a quick question that I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your head prior to writing.

    I’ve had difficulty clearing my mind in getting my ideas out there.

    I do take pleasure in writing but it just seems like the
    first 10 to 15 minutes are generally lost just trying to
    figure out how to begin. Any suggestions or tips?

  32. Hi! Do you know if they make any plugins to protect against hackers?

    I’m kinda paranoid about losing everything I’ve worked
    hard on. Any recommendations?

  33. I am not sure where you are getting your info, but good topic.
    I needs to spend some time learning more or understanding more.

    Thanks for great information I was looking for this information for my mission.

  34. I like the valuable information you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.

    I’m quite certain I’ll learn plenty of new stuff right here!
    Best of luck for the next!

  35. I’m really inspired along with your writing talents and also with the structure
    for your weblog. Is this a paid topic or did you customize
    it your self? Anyway stay up the excellent quality writing, it’s rare to see a nice weblog like this one
    these days..

1 Rétrolien / Ping

  1. evian livre son eau sur demande via les réseaux sociaux

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.