#SmashTheSilence d’adidas avec Novak Djokovic

C’est dans la continuité de sa campagne #SmashTheSilence qu’adidas, partenaire chaussure de Novak Djokovic, lance une action interactive à l’occasion de l’US Open.

Dans une vidéo de lancement, Novak Djokovic est mis en scène et ne semble pas satisfait des images filmées. Il en appelle alors à ses fans pour l’aider à produire une meilleure vidéo.


L’interaction entre les fans du tennisman et la marque adidas est l’objectif principal puisque pour participer, il faut s’abonner aux comptes @adidasTennis et @DjokerNole, sur Twitter ou Instagram, pendant les matchs de Novak Djokovic à l’US Open. L’internaute doit poster un contenu photo ou vidéo sur l’un ou l’autre des réseaux sociaux avec le hashtag #SmashTheSilence. Les internautes proposant les meilleures photos et vidéos seront sélectionnés pour participer au film avec Novak Djokovic.

Novak Djokovic s’adresse directement à ses fans, qui sont très importants pour lui : « Je peux toujours compter sur les fans de tennis qui sont incroyables et qui créent une ambiance sur ​​le court et en dehors. Leur soutien m’aide à me sentir plus puissant dans les moments critiques. C’est pourquoi je suis impatient de leur montrer ma gratitude avec des images spéciales pendant l’US Open. »

Le Serbe, n°1 mondial compte remporter son 8ème tournoi du Grand Chelem. Son image et ses performances sportives font de lui un ambassadeur de qualité pour ses partenaires.

adidas communique autour de sa marque et de Novak Djokovic, un de ses ambassadeurs tennis. L’US Open est l’occasion pour la marque de capitaliser sur sa campagne #SmashTheSilence que l’on a déjà pu voir à l’occasion de Roland Garros. C’est la marque adidas qui est mise en avant, plus qu’un produit (Djokovic porte le modèle Barricade d’adidas dans la vidéo et sur les courts). L’image de marque est l’élément central de cette campagne. L’interactivité de cette action de communication permet à adidas de créer de la préférence de marque chez les fans de Novak Djokovic et de tennis en général. Lors des tournois de Grand Chelem, toutes les marques de l’univers tennis s’expriment et il est important de se démarquer pour attirer les clients.


45 Commentaires

  1. If you wish for to grow your experience simply keep visiting this web site and be updated with the most recent gossip posted here.

  2. You actually make it seem so easy with your presentation but I
    find this matter to be actually something that I think I
    would never understand. It seems too complex and extremely broad for me.
    I’m looking forward for your next post, I’ll try to get the hang of it!

  3. Hi there mates, how is everything, and what you want to say about this paragraph, in my
    view its in fact remarkable in support of me.

  4. This is the perfect site for everyone who wants to find out about
    this topic. You understand so much its almost hard to argue with you (not
    that I personally will need to…HaHa). You definitely put a fresh spin on a subject which has been written about
    for decades. Wonderful stuff, just great!

  5. magnificent submit, very informative. I’m wondering why the other specialists of this sector do not notice this.
    You must continue your writing. I’m confident, you have a great readers’ base already!

  6. I’m not sure why but this website is loading extremely slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  7. My brother recommended I might like this blog. He was totally right.
    This post actually made my day. You can not imagine just
    how much time I had spent for this information! Thanks!

  8. First of all I would like to say fantastic blog! I had a quick question that
    I’d like to ask if you don’t mind. I was interested to find out how you center yourself and clear your mind before writing.

    I have had trouble clearing my mind in getting my
    thoughts out there. I truly do enjoy writing however it just seems like the
    first 10 to 15 minutes are generally wasted simply just trying
    to figure out how to begin. Any recommendations or hints?

  9. Hi, I think your website might be having browser compatibility issues.
    When I look at your blog in Ie, it looks fine but
    when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads
    up! Other then that, very good blog!

  10. Hello, i think that i saw you visited my
    site so i came to “return the favor”.I am trying to find things to enhance my website!I suppose its ok to
    use a few of your ideas!!

  11. Tremendous issues here. I’m very satisfied to look your post.

    Thanks a lot and I’m having a look forward to contact you.
    Will you please drop me a mail?

  12. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your webpage?
    My blog is in the exact same area of interest as yours and my
    users would certainly benefit from some of the information you present here.
    Please let me know if this ok with you. Thanks a lot!

  13. You’ve made some decent points there. I checked on the internet for
    additional information about the issue and found most people will
    go along with your views on this site.

  14. Hey are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to
    get started and create my own. Do you require any html coding expertise to
    make your own blog? Any help would be greatly appreciated!

  15. Hey there, I think your website might be having browser compatibility issues.
    When I look at your website in Opera, it looks fine
    but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that,
    fantastic blog!

  16. Unquestionably believe that which you said.
    Your favorite reason appeared to be on the net the simplest
    thing to be aware of. I say to you, I definitely get irked while people consider worries that they plainly don’t know about.
    You managed to hit the nail upon the top and also defined
    out the whole thing without having side-effects , people can take a signal.
    Will likely be back to get more. Thanks

  17. If you are going for best contents like myself, only
    pay a visit this web site all the time for the reason that it provides feature contents, thanks

  18. First off I want to say terrific blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your
    head prior to writing. I have had a tough time clearing my mind in getting my ideas out.
    I do enjoy writing but it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any suggestions or hints?
    Appreciate it!

  19. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from you!
    By the way, how could we communicate?

  20. Great article! That is the kind of information that are meant to be shared across the web.

    Shame on Google for not positioning this submit higher!
    Come on over and discuss with my website . Thanks =)

  21. Hey there! I know this is kinda off topic nevertheless I’d figured I’d ask.

    Would you be interested in trading links
    or maybe guest authoring a blog post or vice-versa? My blog
    discusses a lot of the same subjects as yours
    and I think we could greatly benefit from each other.
    If you are interested feel free to shoot me an email.
    I look forward to hearing from you! Great blog by the way!

  22. I absolutely love your blog and find almost all of your
    post’s to be exactly I’m looking for. Do you offer guest writers to write content available
    for you? I wouldn’t mind creating a post or elaborating on some of the subjects you write with regards to here.

    Again, awesome web site!

  23. all the time i used to read smaller posts which also clear their motive, and that is
    also happening with this post which I am reading now.

  24. Thank you for any other informative blog. Where else could I get that type of info written in such a
    perfect means? I’ve a undertaking that I’m just now running on, and I’ve been on the glance out
    for such information.

  25. Hello this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have
    to manually code with HTML. I’m starting a blog soon but have no coding
    know-how so I wanted to get guidance from someone with experience.
    Any help would be enormously appreciated!

  26. I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and amusing, and
    let me tell you, you have hit the nail on the head.
    The problem is something that not enough men and women are speaking intelligently about.
    I am very happy I came across this in my hunt for something relating to this.

  27. Please let me know if you’re looking for a article
    writer for your weblog. You have some really good articles and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d really like to write some articles for your
    blog in exchange for a link back to mine. Please blast me
    an email if interested. Thanks!

  28. I do not even understand how I stopped up right here, but I thought
    this post was good. I don’t recognize who you’re but definitely you’re going to a famous blogger for those who are not
    already. Cheers!

  29. What Is Amoxicillin Bp [url=http://cialtobuy.com ]cialis[/url] Where Can I Get Cialis Cheaper
    Cipro And Amoxicillin Toghter cialis Levitra 10mg Generic

  30. Aw, this was an extremely good post. Spending
    some time and actual effort to create a really good
    article… but what can I say… I put things off a lot and never seem to get nearly anything done.

3 Rétroliens / Pings

  1. #SmashTheSilence d'adidas avec Novak Djokovic |...
  2. BNP Paribas Masters : « The Ultimate Battle »
  3. ANZ recrute Novak Djokovic

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.