Sponsoring maillot en NBA, la 1ère collaboration se dévoile

Le sponsoring maillot en NBA va faire son apparition pour la saison 2017/18, un véritable tournant dans l’histoire du basket américain ! La franchise des 76ers de Philadelphie est la première à dévoiler son nouveau partenaire qui sera affiché sur son maillot.

La NBA a décidé d’autoriser le sponsoring maillot mais on est loin des habitudes que peuvent avoir les clubs de football. Seul un petit rectangle d’un peu plus de 6 centimètres situé du côté gauche du maillot est autorisé et les marques de certains secteurs d’activité sont interdites comme l’alcool ou le tabac par exemple. A noter qu’à partir de 2017, c’est Nike qui deviendra l’équipementier de la NBA et qui affichera sa virgule sur tous les maillots.

https://twitter.com/Sixers/status/732192224478437376

Les 76ers de Philadelphie sont les premiers à avoir dévoilé leur futur maillot arborant le logo de StubHub, une société dont le cœur de métier est la billetterie sportive. Cette annonce est la première d’une longue série dans le mois à venir et permet aux 76ers et à StubHub de bénéficier d’une belle visibilité et de se montrer comme précurseurs. « Nos marques sont maintenant inextricablement liées pour créer des souvenirs inoubliables pour nos fans à Philadelphie et dans le monde entier », a déclaré Scott O’Neil, PDG des Philadelphia 76ers.

nba-76ers-stubhub

Cette nouveauté permettra aux franchises de bénéficier de revenus supplémentaires estimés entre 4 et 6 millions de dollars par an. Une goutte d’eau comparée aux droits TV que génère la NBA mais cette avancée permettra aux marques de s’investir dans le basket en activant ses droits pour mettre en avant ce sport et la ligue.

47 Commentaires

  1. Hello there, I found your blog by means of Google at the same time as looking for a similar subject, your website got here up, it seems great.
    I have bookmarked it in my google bookmarks.

    Hi there, simply changed into aware of your weblog through
    Google, and found that it is truly informative. I am gonna be careful for brussels.

    I will be grateful if you happen to continue this in future.
    A lot of other folks shall be benefited out of your writing.
    Cheers!

  2. It’s awesome to pay a quick visit this web site and reading the views of all colleagues
    on the topic of this piece of writing, while I am also keen of
    getting know-how.

  3. Howdy, I believe your site may be having internet browser compatibility issues.
    When I take a look at your blog in Safari, it looks fine however, when opening in I.E., it has some overlapping issues.
    I just wanted to give you a quick heads up! Aside from that,
    wonderful blog!

  4. It’s a shame you don’t have a donate button! I’d without a doubt
    donate to this superb blog! I guess for now i’ll settle for book-marking and adding
    your RSS feed to my Google account. I look forward to brand new updates and
    will share this blog with my Facebook group. Talk soon!

  5. What’s Going down i’m new to this, I stumbled upon this I have discovered It positively useful
    and it has helped me out loads. I am hoping to contribute &
    assist other customers like its helped me. Good job.

  6. Having read this I thought it was rather enlightening. I appreciate you taking the time
    and effort to put this content together. I once again find myself personally spending a lot of time both reading and commenting.
    But so what, it was still worth it!

  7. Do you mind if I quote a couple of your posts as long as
    I provide credit and sources back to your weblog?
    My blog is in the very same area of interest as yours and my visitors would certainly benefit
    from some of the information you provide here.
    Please let me know if this alright with you. Thank you!

  8. Hey would you mind letting me know which webhost you’re working with?

    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot faster then most.
    Can you recommend a good internet hosting provider at a fair price?
    Many thanks, I appreciate it!

  9. fantastic issues altogether, you simply gained a logo new reader.

    What might you recommend about your post that you simply made a few days in the
    past? Any sure?

  10. I blog quite often and I truly appreciate
    your content. This article has really peaked my interest.
    I am going to book mark your website and keep checking for new information about once a week.
    I opted in for your RSS feed too.

  11. Hey there are using WordPress for your blog platform?

    I’m new to the blog world but I’m trying to get started and set up my own. Do you require any
    html coding knowledge to make your own blog? Any help would
    be really appreciated!

  12. Today, I went to the beach front with my children. I found
    a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She placed the shell to
    her ear and screamed. There was a hermit crab
    inside and it pinched her ear. She never wants to
    go back! LoL I know this is totally off topic but I had to tell someone!

  13. Everything is very open with a really clear explanation of
    the issues. It was really informative. Your site is useful.
    Thank you for sharing!

  14. Its like you read my mind! You appear to know so much
    about this, like you wrote the book in it or something. I think
    that you can do with a few pics to drive the message home a bit, but instead of that, this is great blog.
    An excellent read. I’ll definitely be back.

  15. I know this if off topic but I’m looking into starting my
    own blog and was wondering what all is needed
    to get set up? I’m assuming having a blog like yours
    would cost a pretty penny? I’m not very web smart so
    I’m not 100% positive. Any tips or advice would be greatly appreciated.
    Appreciate it

  16. I’m really loving the theme/design of your site. Do you ever run into any internet browser compatibility issues?

    A couple of my blog visitors have complained about my site not working correctly in Explorer but looks great
    in Safari. Do you have any tips to help fix
    this problem?

  17. Hi there, I discovered your site by means of Google while looking for a related topic, your web site
    got here up, it appears good. I have bookmarked it in my google bookmarks.

    Hi there, just become aware of your blog through Google, and located that
    it is really informative. I’m gonna watch out for brussels.
    I will be grateful if you proceed this in future. Many other
    folks might be benefited out of your writing. Cheers!

  18. Hello my friend! I want to say that this article is awesome,
    great written and include almost all important infos.
    I would like to look extra posts like this .

  19. I love what you guys are up too. This type of clever work and coverage!

    Keep up the superb works guys I’ve added you guys to
    my personal blogroll.

  20. Wow! This blog looks just like my old one! It’s
    on a entirely different topic but it has pretty much the same page layout and design. Excellent choice
    of colors!

  21. Thank you a lot for sharing this with all folks you actually
    recognize what you’re talking approximately! Bookmarked.
    Kindly also talk over with my web site =). We will have a hyperlink exchange contract among us

  22. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    However, how could we communicate?

  23. Hey! This is my first visit to your blog! We are a team of volunteers and starting a new project in a
    community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!

  24. You’re so cool! I do not think I have read through something like that before.
    So wonderful to find somebody with original thoughts on this subject.

    Seriously.. thank you for starting this up. This website is one
    thing that is required on the web, someone with a bit of
    originality!

  25. I’m impressed, I must say. Rarely do I come across a blog that’s both equally
    educative and interesting, and without a doubt, you have hit the nail on the head.
    The issue is something too few men and women are speaking intelligently about.
    I’m very happy that I stumbled across this during my hunt
    for something relating to this.

  26. Incredible! This blog looks just like my old one!

    It’s on a totally different subject but it has pretty much the same page layout and design.
    Superb choice of colors!

  27. Hmm is anyone else having problems with the pictures on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any responses would be greatly appreciated.

  28. Hi there! I’m at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading through your blog and look
    forward to all your posts! Keep up the fantastic work!

  29. I every time used to study paragraph in news papers but now as I am a
    user of internet thus from now I am using net for posts, thanks to web.

  30. Good day! Would you mind if I share your blog with my facebook group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Thank you

  31. What’s up to every body, it’s my first pay a quick visit of this blog; this website consists
    of amazing and really fine data designed for readers.

  32. I love your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone
    to do it for you? Plz reply as I’m looking to construct my own blog and would like to find
    out where u got this from. thanks a lot

  33. This website online can be a stroll-by way of for all the information you needed about this and didn’t know who to ask. Glimpse here, and you’ll undoubtedly discover it.

  34. Thanks for your personal marvelous posting! I actually enjoyed reading it,
    you are a great author.I will ensure that I bookmark your blog
    and will often come back very soon. I want to encourage you continue your great
    posts, have a nice weekend!

  35. If some one needs expert view regarding running a blog after that i
    advise him/her to pay a quick visit this blog, Keep up the
    fastidious work.

  36. Hello colleagues, how is all, and what you wish for to say on the topic of this piece of writing, in my
    view its really awesome in support of me.

  37. Helpful info. Lucky me I discovered your site by
    chance, and I am surprised why this coincidence did not took place earlier!

    I bookmarked it.

  38. Good day! I could have sworn I’ve visited this web site before but after browsing
    through a few of the posts I realized it’s new to me.
    Regardless, I’m definitely delighted I came across it and I’ll be book-marking it and checking back frequently!

1 Rétrolien / Ping

  1. Denver Nuggets et Western Union officialisent leur partenariat - |

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*