Toronto Raptors – We The North

Qualifiée pour les play-offs en NBA où elle affrontera les Brooklyn Nets, la franchise des Toronto Raptors a dévoilé ce sublime spot, « We The North ».

Mêlant des images du « Grand Nord » Canadien tel qu’il est perçu par les Américains avec des images intense de street basket et des Toronto Raptors, le tout rythmé par une voix off qui pose le contexte et raconte intelligement la dichotomie vécue par les Toronto Raptors, à la fois membre de la NBA dominée par les franchises des Etats-Unis mais seule équipe canadienne présente à ce stade de la compétition, cette publicité nous emmène habilement dans un territoire hostile qu’on a envie de découvrir.

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Et voici les teasers de 10 secondes chacun dévoilés par les Toronto Raptors sur leur chaine YouTube il y a quelques jours :

Rendez-vous dans la nuit de samedi à dimanche pour le Game 1 entre Toronto et Brooklyn.

 

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