Toyota – Social Networker Racer

Dans le cadre de la promotion de son nouveau concept car, la FT-86 II, Toyota vient de lancer un jeu de course innovant sur facebook.

Cette application facebook, appelée Social Network Racer, a été produite en flash 3D permettant aux joueurs d’évoluer dans un univers composé de contenu provenant de votre profil facebook, grâce à la technologie facebook connect. En effet, les façades des bâtiments situés autour de la piste montrent votre photo profil mais aussi celles de vos contacts, des pages que vous avez liké ou encore des statuts ou liens que vous avez posté. La personnalisation est poussée jusqu’au bout puisque la course elle-même est dessinée pour former les lettres de votre prénom

Vous avez bien évidemment l’option de partager votre course mais aussi de courir sur les pistes de tous vos amis, modélisées automatiquement.

Toyota a par ailleurs mis en place une course spéciale avec à la clé un voyage au Japon afin d’assister à la présentation officielle de la FT-86 II lors du Tokyo Motor Show.

Pour l’avoir testé, le résultat est surprenant, le jeu est vraiment fluide et même si l’utilisation de facebook connect est par moment trop poussée au sein du jeu même avec une surcharge de contenus, il faut souligner que cette personnalisation reste une première et démontre une nouvelle manière d’utiliser facebook au sein d’une production de contenus. Dommage que la voiture ne soit pas mis réellement en avant…

Ci-dessous quelques visuels de ma course et la vidéo de présentation de la Toyota FT-86 II.

[youtube]http://www.youtube.com/watch?v=KHtQDZOQJV0[/youtube]

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