Je ne vais pas vous parler de Twitter, l'application de micro-blogging qui est utilisée par des millions de personnes et qui commence (A PEINE) à attirer l'attention des média plus classiques…

Twitter grandit et on y retrouve des personnalités (Barack Obama, etc.), des marques mais aussi des clubs et des sportifs qui utilisent ce service pour communiquer directement auprès de leur communauté et créer un nouveau lien, une nouvelle proximité avec ces derniers. Alors il y a d'un côté les comptes "officiels", gérés par les personnes concernées ou leur entourage et à côté de cela, une multitude de comptes tenus par des utilisateurs, qui relaient des informations et créent des conversations autour de ces marques, de ces individus. 

Et c'est là qu'intervient Créé par Octagon Digital, Twackle est un aggrégateur de "twitts" qui permet à tout un chacun de suivre ce qui se dit sur son équipe ou son joueur préféré et donc de rejoindre l'e-conversation. Centré pour le moment sur les ligues US (NBA, MLB, NHL, NFL & NCAA), Twackle permet donc à une ligue ou à un club de communiquer directement auprès des utilisateurs de Twitter et aux fans de rejoindre la communauté de leur sport ou club préféré. Par exemple, si vous êtes fan des Boston Celtics, un petit tour sur la page des Celtics et vous pourrez voir tout ce qui se dit en direct sur Twitter concernant les Celtics.   

Une très bonne initiative qui mérite d'être poussée un peu plus, à savoir intégrer Twackle sur des applications ouvertes ou créer une application mobile pour une plus grande adoption du service parmi les internautes. Et je suis sûr que ce service ferait un carton en Europe connaissant l'engouement généré par le sport. 

28 Commentaires

  1. Très très bonne initiative, encore une fois, ce sont les US qui en bénéficie tout de suite mais peut-être que les équipes de sports français (handball, volley, autres sports …….) peuvent aussi s’y mettre et s’inscrire … L’équipe de hockey de l’université américaine dans laquelle je me trouve a un compte twitter (47 followers) alors pourquoi pas Montpellier ou Chambé en hand et Paris ou Poitiers en volley ? C’est si simple de suivre un compte et de l’updater, ce serait vraiment dommage de se passer d’un service comme celui-ci (là je parle de twitter) et l’opportunité qu’apporte Twackle est aussi très très intéressante à partir du moment où plus d’une équipe s’y met ! Je vais suivre ce site de près, merci pour la découverte !
    Petite précision, je suis un peu salaud de dire ça mais bon, depuis son élection, 4 twitts pour les président des US. Je conçois que c’est un peu impossible mais bon, avec la polémique sur son blackberry, je pense qu’il est possible de twitter ce qu’il fait, tout n’est pas confidentiel si ? genre ses dernières vidéos, ses sentiments après une conférence, etc… dommage …

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