« UNREASONABLE » : La nouvelle campagne de la marque O’Neill

UNREASONABLE par O'Neill

La célèbre marque de surf O’Neill lance aujourd’hui sa nouvelle campagne mondiale : UNREASONABLE expectations since 1952. Comprenez par là « des attentes au-delà du raisonnable » depuis 1952.

Cette campagne est destinée à montrer l’engagement d’O’Neill à aller au-delà du raisonnable et la capacité des sportifs à repousser les limites grâce aux produits de la marque. Le PDG, Willem Haitink, expliquant que « notre entreprise a été créée en fournissant les meilleurs produits sur le marché. De l’invention de la première combinaison néoprène à la création du premier surf shop et du leash, nous avons une histoire riche dans la distribution de produits dépassant toutes les attentes, pour les consommateurs comme pour les athlètes de classe mondiale » .

La marque s’adresse donc à l’ensemble des pratiquants (professionnels comme passionnés) et met également l’accent sur la jeunesse. Doug Perkull, le directeur marketing d’O’Neill déclare que « les jeunes d’aujourd’hui ne se définissent plus uniquement comme surfeurs, skieurs ou snowboardeurs. Ils veulent profiter de tout ce que le monde a à offrir, ils veulent tout et le veulent maintenant, ce qui est est tout à fait « UNREASONABLE » au sens littéral du terme » .

La campagne débute donc aujourd’hui avec la bande annonce qui a pour bande son le titre « Run » du groupe électro-rock américan Awolnation (crée autour d’Aaron Bruno). Ce choix semble être le bon puisque « non seulement le groupe a le son parfait pour notre bande annonce, mais Aaron est aussi un surfer qui comprend totalement notre esprit et notre style de vie » .

Le leader du groupe déclarant que « le surf et la musique vont de pair. Les deux sont à chaque moment, instinctif, rythmique, joyeux, triste, difficile, tranquille, décevant, gratifiant, humiliant, bouleversant et glorieux. Seul un surfeur peut comprendre ce sentiment spirituel purifiant l’âme que produit le barrel » .

La bande annonce va ensuite laisser place à une série de films présentant les meilleurs athlètes O’Neill dans le monde du surf et du snow. Elle se terminera par le « UNREASONABLE » film festival qui est l’occasion de repenser le film d’action sports modernes dans un objectif UNREASONABLE.

 

34 Commentaires

  1. Good day! This is kind of off topic but I need some guidance from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but I can figure things
    out pretty fast. I’m thinking about creating my own but I’m not sure where to begin.
    Do you have any points or suggestions? Appreciate it

  2. Hello! Someone in my Facebook group shared this website with
    us so I came to look it over. I’m definitely enjoying the information. I’m book-marking and will
    be tweeting this to my followers! Terrific blog and amazing style and design.

  3. It’s appropriate time to make some plans for the future and it
    is time to be happy. I’ve read this put up and if I may I want to recommend you
    few attention-grabbing things or tips. Perhaps you can write next articles regarding this article.
    I want to learn even more issues approximately it!

  4. Excellent web site you have got here.. It’s
    difficult to find quality writing like yours these days.
    I honestly appreciate individuals like you! Take care!!

  5. I have learn some good stuff here. Definitely worth bookmarking for revisiting.

    I surprise how a lot effort you set to make the sort of great informative web
    site.

  6. Hello there, I discovered your website by way of Google at the same time as searching for a related
    subject, your site got here up, it looks good.

    I have bookmarked it in my google bookmarks.
    Hello there, just became alert to your weblog thru Google, and located that it is truly informative.
    I’m going to watch out for brussels. I will be grateful in case you continue this in future.
    Numerous other folks will be benefited from your
    writing. Cheers!

  7. What’s up to all, how is all, I think every one is getting
    more from this web page, and your views are fastidious in support
    of new visitors.

  8. What’s up to every body, it’s my first pay a quick visit of this website; this website consists of awesome and in fact good material for
    visitors.

  9. I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I’m quite certain I’ll learn a lot of new stuff right
    here! Good luck for the next!

  10. Just want to say your article is as surprising. The clearness in your post is just great and i could assume you’re an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep
    updated with forthcoming post. Thanks a million and please carry on the enjoyable work.

  11. I will right away snatch your rss feed as I can’t in finding your e-mail subscription hyperlink or newsletter service.
    Do you’ve any? Please let me understand so that I may just subscribe.
    Thanks.

  12. If you are going for most excellent contents like myself, just pay
    a visit this website everyday for the reason that it offers quality contents, thanks

  13. You really make it seem so easy with your presentation but I find this
    topic to be actually something that I think I would
    never understand. It seems too complex and extremely
    broad for me. I’m looking forward for your next post, I’ll try to get the hang of
    it!

  14. Its such as you read my thoughts! You seem to understand so much about this, like you
    wrote the book in it or something. I think that you could do
    with a few p.c. to pressure the message house a
    bit, however instead of that, that is magnificent blog.
    A great read. I’ll definitely be back.

  15. I used to be recommended this website by means of my cousin. I am not sure whether this submit is written by means
    of him as no one else realize such exact approximately
    my difficulty. You are incredible! Thanks!

  16. We’re a group of volunteers and starting a new scheme in our
    community. Your site offered us with valuable information to work on. You have done an impressive job and our whole
    community will be grateful to you.

  17. I loved as much as you’ll receive carried out right here. The
    sketch is attractive, your authored material stylish.
    nonetheless, you command get got an nervousness over
    that you wish be delivering the following. unwell
    unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield
    this hike.

  18. I’m extremely pleased to find this great site. I need to to thank you for your time
    just for this wonderful read!! I definitely appreciated every bit
    of it and i also have you book marked to look at new stuff on your website.

  19. Fantastic beat ! I would like to apprentice while you amend your website,
    how can i subscribe for a blog site? The account aided
    me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

  20. Hi! I simply would like to give you a huge thumbs
    up for the great info you’ve got here on this post.
    I will be returning to your web site for more soon.

  21. I used to be recommended this website via my cousin.
    I’m no longer certain whether or not this put up is written by him as no one else understand such precise approximately my problem.

    You’re incredible! Thank you!

  22. I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did
    you hire out a designer to create your theme? Exceptional work!

  23. Having read this I thought it was really informative.

    I appreciate you finding the time and effort to put this information together.
    I once again find myself spending a significant amount of time both reading and commenting.

    But so what, it was still worthwhile!

  24. Howdy! I realize this is kind of off-topic however I needed to ask.
    Does managing a well-established website such as yours
    require a lot of work? I’m brand new to running a blog but I do write in my diary every day.
    I’d like to start a blog so I can easily share my personal
    experience and feelings online. Please let me know if you have
    any suggestions or tips for brand new aspiring bloggers. Appreciate it!

  25. I was recommended this website via my cousin. I’m not positive whether or not this
    put up is written by way of him as no one else know such particular about my problem.

    You are amazing! Thanks!

  26. I’d like to thank you for the efforts you have put in writing this website.
    I’m hoping to check out the same high-grade content by you in the future as well.

    In truth, your creative writing abilities has inspired me
    to get my own site now 😉

  27. Magnificent web site. A lot of helpful information here. I am sending it to a few buddies ans also sharing in delicious.
    And naturally, thanks to your effort!

  28. Simply want to say your article is as astonishing. The clarity on your post is simply cool
    and i could think you’re an expert in this subject.
    Fine with your permission let me to grasp your feed
    to stay up to date with drawing close post. Thanks a million and please keep up the
    enjoyable work.

  29. Nice post. I was checking constantly this blog and I’m inspired!

    Extremely helpful information particularly the final section :
    ) I deal with such information much. I was looking
    for this particular info for a long time. Thanks and good luck.

  30. Hi there, I wish for to subscribe for this web site to get most recent updates,
    thus where can i do it please assist.

  31. First off I want to say superb blog! I had a quick question that I’d like to ask if
    you don’t mind. I was curious to know how you center
    yourself and clear your thoughts before writing. I’ve had trouble clearing my thoughts in getting my ideas out.

    I do enjoy writing but it just seems like the
    first 10 to 15 minutes are usually lost
    simply just trying to figure out how to begin. Any suggestions or tips?
    Many thanks!

  32. I am not sure where you are getting your info, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for wonderful info I was looking for
    this information for my mission.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*