« Vive La Mannschaft », la campagne Mercedes-Benz pour l’EURO 2016

Partenaire de la Fédération Allemagne de Football (DFB) depuis 1990, Mercedes-Benz a lancé sa campagne pour l’UEFA EURO 2016, trois mois avant l’ouverture de la compétition, une campagne au goût de relations franco-allemande puisqu’elle prend le nom « Vive la Mannschaft ».

Au coeur de cette campagne, on retrouve bien évidemment les joueurs de l’équipe nationale allemande et les modèles spéciaux, SCORE!, du constructeur allemand, Mercedes-Benz. « Notre équipe nationale est un modèle de performance, d’esprit d’équipe et de respect mutuel. » a déclaré Jens Thiemer, Vice-President Marketing. « Ils sont l’ambassadeur idéal de nos modèles d’été, SCORE!, sur l’herbe comme sur la route ».

La publicité présenté les véhicules Mercedes-Benz et les joueurs en route vers le pays hôte, la France. Jérome Boateng, Sami Khedira, Toni Kroos, İlkay Gündoğan, Mesut Özil, Bastian Schweinsteiger et Manuel Neuer se retrouvent dans les différentes voitures et sont confrontés à des images du stade et de la ville, symbolisant à la fois le voyage vers la France mais aussi l’expérience de voyage que chaque conducteur peut vivre au volant d’une Mercedes-Benz.

Mercedes-Benz Vive La Mannschaft making off

Les modèles SCORE! de Mercedes-Benz concernent les Classe A, Classe B et la Mercedes-Benz GLA. Les véhicules sont dôtés de fonctionnalités uniques que seuls les blogs auto comme Garage des Blogs sauront vous présenter, mais il faut noter toutefois la présence du logo composite DFB / Mercedes-benzs sur les portes latérales ainsi que les quatre étoiles de champion du monde.

« Vive La Mannschaft » est le premier volet d’une campagne 360° et le spot sera diffusé en 40 secondes et 15 secondes. Des spots radio ainsi qu’une animation sur les réseaux sociaux viennent compléter cette campagne de Mercedes-Benz pour l’UEFA EURO 2016.

51 Commentaires

  1. Great post. I used to be checking continuously this weblog and I’m impressed!
    Very useful information particularly the last section 🙂 I handle such info a lot.
    I used to be seeking this certain information for a long time.
    Thank you and best of luck.

  2. Attractive section of content. I just stumbled upon your weblog and in accession capital to claim that I
    get in fact loved account your blog posts. Anyway I’ll be subscribing to your feeds
    or even I success you get right of entry to constantly quickly.

  3. I’m extremely pleased to discover this website.
    I want to to thank you for your time for this particularly wonderful read!!

    I definitely liked every little bit of it and i also have you saved as a favorite to check
    out new things in your site.

  4. Greetings from Ohio! I’m bored to tears at work so
    I decided to browse your site on my iphone during lunch break.
    I enjoy the knowledge you provide here and can’t wait to
    take a look when I get home. I’m amazed at how fast
    your blog loaded on my mobile .. I’m not even using WIFI, just 3G ..
    Anyhow, excellent blog!

  5. Great blog here! Additionally your site quite a bit up fast!
    What web host are you the usage of? Can I get your
    associate link in your host? I want my site loaded up as fast
    as yours lol

  6. Hey very cool website!! Guy .. Excellent .. Superb ..
    I’ll bookmark your web site and take the feeds also? I’m
    satisfied to seek out a lot of useful information here in the publish, we need work out extra strategies in this
    regard, thanks for sharing. . . . . .

  7. Hello there, You have done a great job.

    I will certainly digg it and personally suggest to my friends.
    I’m sure they’ll be benefited from this website.

  8. When I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails
    with the exact same comment. Perhaps there is a way you are
    able to remove me from that service? Thanks a lot!

  9. I constantly spent my half an hour to read this weblog’s articles or reviews everyday along with a cup of coffee.

  10. Excellent weblog right here! Also your web site quite a
    bit up fast! What host are you using? Can I am getting your associate hyperlink in your
    host? I want my web site loaded up as quickly as yours lol

  11. I’m not that much of a online reader to be honest but your blogs really nice, keep it up!

    I’ll go ahead and bookmark your site to come back in the future.

  12. It’s awesome in support of me to have a web page, which is valuable in favor of my experience.
    thanks admin

  13. Good day! This is kind of off topic but I
    need some guidance from an established blog. Is it difficult to
    set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not
    sure where to start. Do you have any ideas or suggestions?


  14. Hi, i think that i saw you visited my web site thus
    i came to “return the favor”.I’m attempting
    to find things to improve my site!I suppose its ok to
    use some of your ideas!!

  15. Right away I am going to do my breakfast, afterward
    having my breakfast coming yet again to read additional news.

  16. Hello, i think that i saw you visited my weblog so i came to
    “return the favor”.I’m attempting to find things to enhance my website!I suppose its ok to use some of your ideas!!

  17. I think this is one of the most significant information for
    me. And i’m glad reading your article. But wanna remark on few general
    things, The site style is ideal, the articles is really excellent
    : D. Good job, cheers

  18. I was recommended this blog through my cousin. I’m not certain whether this publish
    is written by means of him as no one else understand such distinct approximately my problem.
    You’re amazing! Thank you!

  19. This design is wicked! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really loved what you had to say, and more than that,
    how you presented it. Too cool!

  20. Excellent beat ! I would like to apprentice whilst you amend your website, how could i
    subscribe for a weblog web site? The account aided me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast
    provided shiny clear concept

  21. Oh my goodness! Impressive article dude! Thanks, However I am experiencing troubles with your
    RSS. I don’t know the reason why I can’t subscribe to it. Is there anybody having similar RSS problems?
    Anybody who knows the answer will you kindly respond?

  22. Hello, i think that i saw you visited my website thus
    i got here to go back the favor?.I’m attempting to in finding issues to enhance my web site!I assume
    its adequate to make use of a few of your concepts!!

  23. you are really a just right webmaster. The website loading
    pace is incredible. It sort of feels that you are doing any distinctive trick.
    Also, The contents are masterpiece. you’ve performed a excellent job in this topic!

  24. The other day, while I was at work, my cousin stole my iPad and tested
    to see if it can survive a 40 foot drop, just so she
    can be a youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is totally off topic but I had to share it with someone!

  25. It’s hard to come by experienced people in this particular subject, however, you
    sound like you know what you’re talking about!

  26. At this moment I am going to do my breakfast, once having my
    breakfast coming over again to read additional news.

  27. Hi, I do think this is an excellent site. I stumbledupon it 😉 I will come back yet again since i have bookmarked it.
    Money and freedom is the best way to change, may you be rich and continue
    to guide other people.

  28. You’ve made some decent points there. I checked on the net to learn more about the
    issue and found most people will go along with your views on this website.

  29. Hey there, You’ve done an excellent job. I’ll definitely digg it and personally suggest to my
    friends. I am sure they’ll be benefited from this
    web site.

  30. I was wondering if you ever considered changing the page layout of your blog?

    Its very well written; I love what youve got to say. But maybe you could a little more in the way
    of content so people could connect with it better. Youve got an awful lot of
    text for only having 1 or 2 images. Maybe you could space it out better?

  31. I like the valuable information you provide to your articles.
    I will bookmark your weblog and take a look at once more here regularly.
    I am slightly certain I will be told plenty of new stuff right here!
    Good luck for the next!

  32. Hi there would you mind sharing which blog platform you’re using?
    I’m planning to start my own blog in the near future but I’m having a difficult
    time selecting between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design seems different then most blogs and
    I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!

  33. Helpful info. Fortunate me I found your web site
    unintentionally, and I’m shocked why this coincidence did not happened in advance!
    I bookmarked it.

  34. Viagra Quanto Costa Farmacia [url=http://cialtobuy.com ]cialis[/url] Isotretinoin in internet
    Metronidazole Amoxicillin Toothache I Need To Order Viagra Tablets For Sale Mexico Medicine Online
    Amoxicillin Dosage For Child cialis Viagra Generico Italia

  35. Tremendous things here. I am very satisfied
    to see your post. Thank you a lot and I’m looking forward to touch you.
    Will you please drop me a mail?

  36. I’m really loving the theme/design of your weblog.
    Do you ever run into any internet browser compatibility issues?
    A handful of my blog visitors have complained about my website not operating correctly in Explorer
    but looks great in Opera. Do you have any recommendations to help fix this problem?

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.