La World Surf League attire de nouveaux sponsors

Depuis le début de la saison, la World Surf League attire des sponsors d’envergure internationale comme Samsung. Récemment, ce sont TAG Heuer et Jeep qui ont décidé de devenir partenaires de la Ligue Mondiale de Surf.

L’horloger TAG Heuer devient ainsi le Chronométreur Officiel du Big Wave World Tour, Championnat du Monde de Surf de Grosses Vagues géré par la World Surf League (WSL). Dans la continuité de sa campagne « Don’t crack under pressure », TAG Heuer s’implique dans une discipline qui procure des sensations fortes, implique une préparation rigoureuse et une maitrise de soi.


Jean-Claude Biver, PDG de Tag Heuer se félicite de ce partenariat : « TAG Heuer est la première marque de luxe à entrer dans le monde du surf. Notre devise #DontCrackUnderPressure correspond parfaitement au WSL Big Wave Tour et rend notre partenariat différent et novateur. Il donnera à TAG Heuer un grand coup de pouce en termes de connexion avec la jeunesse ».

TAG Heuer avait déjà un pied dans l’univers du surf en soutenant Kai Lenny (photo), un Américain de 24 ans surdoué dans les sports de glisse, il maitrise aussi bien le surf, windsurf, kitesurf et est également 6 fois Champion du Monde de stand-up paddle. Kai Lenny correspond tout à fait au profil de sportif recherché par TAG Heuer pour sa campagne #DontCrackUnderPressure.

Kai Lenny

De son côté, Jeep devient Partenaire Global de la WSL. Déjà présente dans le monde du surf de manière locale (Jeep a été partenaire du Quiksilver Pro France plusieurs années), la marque passe à un autre niveau avec un partenariat mondial et exclusif avec la WSL.

« Avec la WSL, nous sommes en mesure de se connecter avec une base de fans d’aventure, de sport, d’influence et de plus en plus présents dans le numérique. Cette collaboration unique permet de nous engager avec une culture qui embrasse la même philosophie, les croyances et l’attitude de la marque Jeep sur une plate-forme mondiale », explique Olivier François, Directeur Marketing du groupe FCA.

En plus d’être partenaire officiel de la WSL, Jeep parraine le classement et le « maillot jaune » du championnat masculin et féminin. Le constructeur automobile fournira également des véhicules sur les différentes compétitions et événements organisés par la WSL.

« Ceci est une opportunité fantastique pour la marque Jeep, d’être partenaire de la WSL, une organisation mondiale avec des valeurs similaires aux nôtres : liberté d’expression et de créativité. Ce sport incarne la passion que nous avons pour dépasser les limites personnelles et tirer le meilleur parti de chaque jour, » ajoute Mike Manley, PDG de la marque Jeep.


Le niveau du surf professionnel n’a jamais été aussi haut, ce sport qui véhicule des valeurs qui lui sont propres attire de plus en plus de partenaires. La cible jeune et connectée de cette discipline intéresse les marques qui souhaitent d’adresser à une population pas toujours facile à capter.

39 Commentaires

  1. I all the time emailed this website post page to all my friends, since if like to
    read it then my links will too.

  2. I must thank you for the efforts you’ve put in writing this site.
    I’m hoping to see the same high-grade content from you in the future as
    well. In truth, your creative writing abilities
    has motivated me to get my own, personal site now 😉

  3. Its such as you read my mind! You seem to know so much about this, like
    you wrote the guide in it or something. I think
    that you simply could do with some p.c. to force the message home a little bit, however other
    than that, that is magnificent blog. A fantastic read.
    I’ll definitely be back.

  4. Hi, every time i used to check web site posts here
    in the early hours in the dawn, for the reason that i like
    to learn more and more.

  5. Its like you read my mind! You appear to know so much about this, like you wrote
    the book in it or something. I think that you could do
    with a few pics to drive the message home a little bit, but instead of that, this is fantastic
    blog. A great read. I’ll certainly be back.

  6. Excellent post. I used to be checking continuously this weblog
    and I’m inspired! Very helpful info specially the last section :
    ) I take care of such info much. I used to be seeking
    this particular info for a very long time.
    Thank you and good luck.

  7. When I originally commented I clicked the « Notify me when new comments are added »
    checkbox and now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove me from that service?
    Many thanks!

  8. What’s up to all, how is the whole thing, I think every one is getting more from this web page, and
    your views are nice for new people.

  9. Do you mind if I quote a couple of your articles as long as I provide credit
    and sources back to your webpage? My blog site is in the very same niche as yours and my visitors would
    really benefit from a lot of the information you provide
    here. Please let me know if this ok with you. Thanks!

  10. Nice weblog right here! Additionally your site quite a bit
    up fast! What host are you the usage of? Can I am getting your affiliate hyperlink in your host?
    I wish my website loaded up as quickly as
    yours lol

  11. Thanks a bunch for sharing this with all people you really recognize what you are
    speaking approximately! Bookmarked. Please additionally discuss with my site =).

    We can have a link trade arrangement among us

  12. You are so awesome! I do not believe I have read a single thing like that before.
    So good to discover someone with genuine thoughts on this topic.
    Seriously.. many thanks for starting this up.
    This site is one thing that is required on the web, someone
    with a little originality!

  13. Unquestionably believe that which you said. Your favorite reason seemed to be on the net the easiest thing to be aware of.

    I say to you, I definitely get annoyed while people consider worries that they plainly do not know about.

    You managed to hit the nail upon the top as well as defined out the whole thing without
    having side-effects , people can take a signal. Will probably be back to get more.

  14. These are in fact enormous ideas in regarding blogging.
    You have touched some fastidious points here. Any way keep up wrinting.

  15. Undeniably believe that that you stated. Your favourite reason seemed to be on the internet the easiest factor to take note
    of. I say to you, I certainly get annoyed while people consider worries that they plainly do not recognize about.
    You controlled to hit the nail upon the highest and outlined out the whole
    thing with no need side-effects , people could take a signal.
    Will likely be back to get more. Thank you

  16. Hey there I am so glad I found your webpage, I really found you by mistake, while I was looking on Yahoo for something else, Anyhow I
    am here now and would just like to say many thanks for a marvelous post and a all round thrilling blog (I also love the theme/design),
    I don’t have time to browse it all at the moment but I have bookmarked it and also added in your RSS feeds,
    so when I have time I will be back to read a great deal more,
    Please do keep up the great work.

  17. Thanks for some other wonderful post. The place else may just anyone get
    that kind of information in such a perfect manner of writing?

    I have a presentation subsequent week, and I’m on the search for such info.

  18. I have to thank you for the efforts you have put in penning this blog.

    I really hope to view the same high-grade content by you later on as well.
    In truth, your creative writing abilities has inspired me to get my own blog now

  19. Good day I am so excited I found your website, I really found you by
    error, while I was browsing on Aol for something else, Anyhow I
    am here now and would just like to say thank you for a marvelous post and a
    all round interesting blog (I also love the theme/design), I don’t have
    time to go through it all at the moment but I have bookmarked it and also added your RSS feeds,
    so when I have time I will be back to read more, Please do keep up the awesome work.

  20. Hiya! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My website looks weird when viewing from
    my iphone. I’m trying to find a template or plugin that might be
    able to fix this problem. If you have any recommendations, please share.
    Many thanks!

  21. Howdy! Someone in my Myspace group shared this website with us so I came
    to give it a look. I’m definitely enjoying
    the information. I’m bookmarking and will
    be tweeting this to my followers! Wonderful blog and great design.

  22. I just could not leave your site prior to suggesting that I really loved the standard info an individual
    supply for your visitors? Is gonna be back incessantly in order to check up on new posts

  23. Have you ever considered creating an ebook or guest
    authoring on other sites? I have a blog based
    on the same subjects you discuss and would love to have you share some stories/information. I know my visitors would appreciate
    your work. If you are even remotely interested,
    feel free to shoot me an email.

  24. Hi there! I’m at work surfing around your blog from my
    new iphone! Just wanted to say I love reading your blog
    and look forward to all your posts! Keep up the great work!

  25. Usually I do not read post on blogs, but I would like
    to say that this write-up very forced me to try and do so!
    Your writing style has been amazed me. Thank you, quite great post.

  26. What’s Taking place i am new to this, I stumbled upon this I have
    discovered It positively useful and it has aided me out loads.
    I hope to give a contribution & help different users like its aided me.
    Good job.

  27. I think that is one of the such a lot vital information for me.
    And i am happy studying your article. However want to observation on some general issues, The
    website taste is great, the articles is in reality nice :
    D. Just right job, cheers

  28. Hey great blog! Does running a blog such as this take a large
    amount of work? I have virtually no knowledge of computer programming but
    I was hoping to start my own blog in the near future.

    Anyhow, if you have any suggestions or techniques for new blog owners please share.
    I know this is off subject but I just wanted to ask.
    Thank you!

  29. Buy Celebrex 200 Mg [url= ]cialis[/url] Apotheke Viagra Pfizer
    The Real Viagra On Line Non Perscripton Viagra Marocaine
    Buy Fluconazole buy cialis Hydrochlorothiazide Website With Free Shipping

  30. This is a good tip particularly to those new to the blogosphere.

    Short but very precise information… Appreciate your sharing
    this one. A must read post!

  31. 385139 816426Some genuinely marvellous function on behalf of the owner of this internet website, utterly outstanding content material. 94628

4 Rétroliens / Pings

  1. La World Surf League attire de nouveaux sponsors | Netmag
  2. Quiksilver et Roxy Pro France : le meilleur du surf mondial a rendez-vous dans les Landes
  3. 7 questions à Sally Fitzgibbons
  4. La World Surf League dévoile sa première publicité

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.