adidas et l’Ajax d’Amsterdam piègent ses supporters

adidas aux Pays-Bas aime bien surprendre ses fans lors des lancements de maillots. Son club de prédilection, l’Ajax Amsterdam, tenait cette année à marquer le coup pour remercier ses supporters.

Après le flash mob à Leidseplein en 2008, la partie de football improvisé dans un parc à Amsterdam, la marque, sponsor du club et qui a resigné en Avril 2008 pour la somme de 70 millions d’euros, a décidé de « piéger » ses fans à leur plus grande surprise en cachant des caméras cachées dans une fausse cabine d’essayage. Une activation de partenariat in-store simple mais efficace, réalisée par l’agence de marketing sportif iris Amsterdam.

[youtube]http://www.youtube.com/watch?v=g3x-h4Gp4eE[/youtube]

 

Une idée de l’agence iris Amsterdam.

Voici le maillot home pour la saison 2012-2013 que portera l’ancienne équipe de Zlatan Ibrahimovic

[vimeo]http://vimeo.com/45131232[/vimeo]

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