Apple et les Soeurs Williams pour l’iPhone5

Apple démarre fort l’année 2013 avec une nouvelle publicité pour son iPhone5, conçue par son agence TBWA, mettant en scène les soeurs Williams.

Pour faire la promotion de la fonctionnalité (très utile) « Do not disturb », Apple utilise les soeurs Williams qui sont au coeur d’un rêve passionnant et passionné du personnage principal.

Alors qui n’a jamais rêvé d’une partie de tennis endiablée avec les soeurs Williams ?

[youtube]https://www.youtube.com/watch?v=eLJN_d2sVjk[/youtube]

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