Le biathlon en clair sur l’Equipe 21

L’ensemble des compétitions internationales de biathlon sera retransmis en clair sur l’Equipe 21 à partir du 29 novembre prochain.

Le biathlon est un sport confidentiel notamment dans les médias malgré les belles performances françaises. Nous avons, en France, un ambassadeur de choix pour cette discipline : Martin Fourcade, champion olympique. Ses résultats ont permis de mettre son sport dans la lumière lors des Jeux Olympiques mais il est quasi-inexistant dans les médias en clair le reste du temps.

Désormais, le biathlon aura sa place sur la grille des programmes de l’Equipe 21. Les 9 étapes de coupe du monde, l’intégralité des championnats du monde, les championnats du monde et d’Europe juniors ainsi que l’IBU Cup seront diffusés en clair.

Avec l’acquisition des droits TV du biathlon, l’Equipe 21 renforce son portefeuille de droits et permet une mise en avant de sports peu médiatisés. Une initiative de plus de rendre le sport télévisé accessible à tous, saluée par les amateurs du sport.

Le programme détaillé :
29 nov. – 6 dec. : ÖSTERSUND (SUE) / COUPE DU MONDE
11 – 13 décembre : HOCHFILZEN (AUT) /COUPE DU MONDE
17 – 20 décembre : POKLJUKA (SLO) /COUPE DU MONDE
07 – 10 janvier : OBERHOF (ALL) /COUPE DU MONDE
13 – 17 janvier : RUHPOLDING (ALL) /COUPE DU MONDE
04 – 07 février : CANMORE (CAN) / COUPE DU MONDE
11 – 14 février : PRESQUE ÎLE (USA) / COUPE DU MONDE

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