Boca Juniors, c’est bien plus que du foot. 

Boca Juniors, l’un des clubs de football les plus populaires d’Amérique Latine, a sa propre course hors-stade. Enfin pas à tout fait hors-stade car le tracé de cette 2ème édition de  « Boca 12 KM » permettra aux coureurs de fouler la pelouse du mythique stade de la Bombonera .

Forte de ses 15 000 inscrits pour sa première édition l’année dernière, la course, qui emprunte un tracé parmi les endroits mythiques du quartier de La Boca à Buenos Aires, se termine pour le plus grand bonheur des fans par un tour de terrain de la mythique Bombonera.

124

Gageons que pour ces milliers de coureurs, pouvoir fouler ce sol sacré est une motivation supplémentaire. Gatorade, marque du groupe PepsiCo, sponsor du club xeneize (le surnom de la communauté Boca Juniors) assurera cette année encore les ravitaillements et s’exposera sur les produits du kit remis aux coureurs lors de l’inscription. Les 1000 premiers inscrits auront la possibilité de personnaliser les T-Shirts officiels de la course, calqués sur le modèle des maillots des équipes du club avec nom, prénom ou numéro.

12

Il faut savoir qu’en Argentine l’aspect multidisciplinaire des clubs sportifs facilite ce genre de d’opérations. Outre son club de football, Boca Juniors dispose d’une équipe professionnelle de basket et de volley mais propose également à ses socios de pratiquer une dizaine de sport dont l’athlétisme.

En s’associant avec ces clubs multisports, le partenaire peut fédérer une communauté plus large hors football même si ce dernier demeure au centre de ce dispositif. Pour Gatorade, c’est l’occasion de consolider un peu plus son leadership sur le marché argentin (la marque est sponsor de nombreuses compétitions, athlètes et clubs locaux) et d’apporter une preuve concrète de son engagement auprès des fans de Boca Juniors, les plus nombreux du pays.

Quoi de mieux alors que de rendre hommage au plus grand groupe de supporters local « La 12 » (le 12ème homme) en baptisant l’épreuve « Boca 12 KM »  ?

26 Commentaires

  1. Have you ever considered creating an e-book or guest authoring on other sites?
    I have a blog based upon on the same subjects you discuss and would love to have you share some stories/information. I know my subscribers would appreciate your
    work. If you are even remotely interested, feel free to shoot me an e mail.

  2. I need to to thank you for this very good read!! I absolutely loved every little bit of it.

    I’ve got you book-marked to check out new stuff you post…

  3. We are a gaggle of volunteers and opening a brand
    new scheme in our community. Your site offered us with helpful info to work on. You have performed an impressive task and our entire neighborhood
    will be grateful to you.

  4. Nice post. I learn something new and challenging on websites
    I stumbleupon everyday. It will always be helpful to read through articles from
    other writers and practice something from other sites.

  5. Wow, awesome blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is excellent,
    as well as the content!

  6. At this time it appears like WordPress is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  7. That is really fascinating, You’re an excessively skilled blogger.

    I have joined your feed and stay up for in the hunt for more of your great post.

    Also, I have shared your website in my social networks

  8. I wanted to thank you for this excellent read!! I definitely enjoyed every little bit of it.
    I’ve got you saved as a favorite to check out new things you post…

  9. Right now it appears like BlogEngine is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  10. Howdy! Someone in my Facebook group shared this site with us
    so I came to give it a look. I’m definitely enjoying the information. I’m book-marking
    and will be tweeting this to my followers! Fantastic blog and
    brilliant design and style.

  11. Thank you, I have just been looking for info approximately this topic for a long
    time and yours is the best I’ve came upon till now. However, what about the bottom line?
    Are you certain in regards to the source?

  12. Howdy! I realize this is somewhat off-topic however I had to ask.
    Does running a well-established website like yours take a lot
    of work? I am brand new to blogging however I do write in my journal every day.
    I’d like to start a blog so I will be able to share my experience and feelings online.
    Please let me know if you have any suggestions or tips for new aspiring blog owners.
    Thankyou!

  13. Its like you read my thoughts! You appear to grasp a lot
    approximately this, like you wrote the guide in it or something.
    I believe that you can do with some percent to pressure the message house a little
    bit, however other than that, this is magnificent blog. A fantastic read.
    I’ll certainly be back.

  14. I got this web site from my pal who told me regarding
    this web page and at the moment this time I am visiting this web site and reading very
    informative content here.

  15. May I just say what a relief to uncover a person that actually
    knows what they’re discussing on the web. You definitely understand
    how to bring a problem to light and make it important.
    A lot more people ought to check this out and understand this side of the story.
    I was surprised that you are not more popular since you certainly possess the gift.

  16. We’re a gaggle of volunteers and starting a brand new
    scheme in our community. Your web site offered us with valuable
    info to work on. You have done a formidable job and our entire community can be
    grateful to you.

  17. It is actually a great and useful piece of info. I am
    satisfied that you shared this useful information with us.

    Please keep us informed like this. Thanks for
    sharing.

  18. It is perfect time to make some plans for the long run and it’s time to be happy.

    I have read this submit and if I could I want to
    counsel you few interesting issues or advice.
    Maybe you can write next articles relating to this article.

    I wish to read more things about it!

  19. hi!,I love your writing so so much! share we be in contact more approximately your article on AOL?
    I need a specialist in this space to unravel my problem.
    Maybe that is you! Having a look ahead to look you.

  20. It’s actually a nice and helpful piece of information.
    I am glad that you simply shared this helpful info with us.

    Please stay us up to date like this. Thanks for sharing.

  21. Hey there! Would you mind if I share your blog with my facebook group?

    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Thank you

  22. It’s difficult to find educated people about this topic,
    however, you seem like you know what you’re talking about!
    Thanks

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*