Castrol teste Cristiano Ronaldo

Castrol, partenaire de l’UEFA EURO 2012 et de la Coupe du Monde FIFA 2014, s’est fait connaitre sur la scène du marketing sportif en devenant l’expert des statistiques grâce à son outil (quasi) propriétaire, le Castrol Index.

Lancé en 2008, le Castrol Index est un classement mensuel des performances des joueurs de football déterminant les joueurs les plus performants, tout simplement les meilleurs joueurs au monde. A l’époque, le monde du ballon rond n’avait d’yeux que pour un seul homme, Cristiano Ronaldo. Il était on ne peut plus logique pour Castrol que de s’associer à ce joueur extraordinaire évoluant maintenant au Real Madrid et l’en faire son ambassadeur. La marque s’est associée à d’autres pointures du football comme Arsène Wenger, le manager d’Arsenal et Pier Luigi Collina, l’ancien arbitre international.

Mais Cristiano Ronaldo reste le fer de lance de la marque qui a décidé de repousser les limites de « CR7 » en le testant dans un laboratoire scientifique. A l’image de tests et analyses effectués pour son nouveau produit, Castrol EDGE, la marque a effectué une série d’exercices d’adresse, de précision, de force et de vitesse au milieu offensif du Real Madrid et en a fait un documentaire d’une heure, Ronaldo Tested To The Limit, entrecoupée d’interviews d’Arsène Wenger et Fabio Capello.

L’avant-première aura lieu à Madrid la semaine prochaine (à laquelle j’aurai l’honneur d’assister) avant une diffusion dans près de 15 pays dans le monde.

Je vous laisse avec quelques visuels et l’un des teasers du film avant de vous raconter via mon compte twitter (@sportsmarketing) cet événement exceptionnel.

[youtube]http://www.youtube.com/watch?v=I8zsPGR6UMg[/youtube]

 

42 Commentaires

  1. Good post. I learn something new and challenging on blogs I stumbleupon on a daily basis.

    It will always be exciting to read through content from other
    writers and practice something from other web sites.

  2. Heya! I’m at work browsing your blog from my new iphone!
    Just wanted to say I love reading through your blog and look forward to all your posts!
    Carry on the superb work!

    • No Precription Synthroid 125mcg Daily [url=http://cialtobuy.com ]buy cialis[/url] Safe To Buy Viagra Online
      Bentyl Website Saturday Delivery Amoxicillin And Bleeding
      Cialis Gunstigster Preis cialis Purchasing Fedex Shipping Clobetasol Omaha

  3. I am extremely impressed with your writing skills as well as with the layout on your weblog.
    Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it’s rare to see a great blog like this
    one nowadays.

  4. That is a really good tip especially to those fresh to the blogosphere.
    Short but very precise info… Many thanks for sharing this one.

    A must read article!

  5. Hi there, just became alert to your blog through Google,
    and found that it’s really informative. I am going to watch out for brussels.
    I will appreciate if you continue this in future. A lot of
    people will be benefited from your writing. Cheers!

  6. Hello there! I know this is kinda off topic but I’d figured I’d ask.

    Would you be interested in trading links or maybe guest authoring a
    blog post or vice-versa? My blog discusses a lot of the same subjects as yours and I think we could greatly benefit from each other.
    If you’re interested feel free to send me an e-mail.
    I look forward to hearing from you! Fantastic blog by the way!

  7. constantly i used to read smaller posts which also clear their motive, and that
    is also happening with this post which I am reading
    here.

  8. constantly i used to read smaller content that also clear their motive,
    and that is also happening with this paragraph which I am reading here.

  9. I really like your blog.. very nice colors & theme. Did you design this website yourself
    or did you hire someone to do it for you?
    Plz reply as I’m looking to create my own blog and would like to find
    out where u got this from. thanks a lot

  10. This design is spectacular! You most certainly know how to keep
    a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.

    I really loved what you had to say, and more than that, how you presented it.

    Too cool!

  11. Thank you for the good writeup. It if truth be told was a leisure account it.

    Look complicated to far introduced agreeable from you!
    By the way, how can we keep up a correspondence?

  12. I visit every day some web sites and information sites to read content, except this webpage gives
    quality based articles.

  13. Woah! I’m really enjoying the template/theme of this blog.

    It’s simple, yet effective. A lot of times it’s difficult to get that « perfect balance » between usability
    and appearance. I must say you have done a superb job with this.

    Also, the blog loads extremely fast for me on Firefox.
    Exceptional Blog!

  14. Hey there! I know this is kinda off topic but I was wondering which
    blog platform are you using for this website?

    I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform.

    I would be fantastic if you could point me in the direction of a good platform.

  15. of course like your web site however you need to take a look at the spelling on several of your posts.
    Many of them are rife with spelling issues and I in finding it very troublesome to
    inform the reality however I’ll definitely come back again.

  16. Good day! Would you mind if I share your blog with
    my zynga group? There’s a lot of folks that I think would really appreciate your content.

    Please let me know. Thanks

  17. Hey would you mind stating which blog platform you’re working
    with? I’m planning to start my own blog in the near future but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your layout seems
    different then most blogs and I’m looking for something unique.
    P.S Sorry for being off-topic but I had to ask!

  18. May I simply say what a comfort to find an individual who actually
    knows what they are talking about on the net.

    You certainly realize how to bring an issue to light and
    make it important. A lot more people should read this
    and understand this side of your story. It’s surprising
    you aren’t more popular since you surely possess the gift.

  19. Thanks for any other wonderful post. The place else may anybody get that kind of info
    in such a perfect approach of writing? I have a presentation subsequent week, and I’m at the search for
    such info.

  20. Hey this is kind of of off topic but I was wanting to know if
    blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with
    experience. Any help would be enormously appreciated!

  21. Good day! I know this is kind of off topic but I was wondering
    if you knew where I could find a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having problems finding one?

    Thanks a lot!

  22. Wonderful goods from you, man. I’ve have in mind your stuff previous
    to and you are just extremely fantastic. I really like what you
    have obtained here, certainly like what you are saying
    and the way in which in which you assert it. You’re making it entertaining
    and you still care for to stay it wise. I can’t wait to learn far more
    from you. That is actually a great website.

  23. Hello i am kavin, its my first occasion to commenting anywhere, when i
    read this paragraph i thought i could also create comment due to this brilliant article.

  24. I love your blog.. very nice colors & theme. Did you
    create this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to create my
    own blog and would like to find out where u got this from.
    many thanks

  25. Yesterday, while I was at work, my cousin stole my apple ipad and tested to see if
    it can survive a twenty five foot drop, just so she can be a youtube sensation. My apple ipad is
    now destroyed and she has 83 views. I know this is completely off topic but
    I had to share it with someone!

  26. Pretty section of content. I just stumbled upon your site
    and in accession capital to assert that I get in fact enjoyed account your
    blog posts. Any way I will be subscribing to your augment and even I achievement you access consistently rapidly.

  27. Hey I know this is off topic but I was wondering if you
    knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and
    was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new
    updates.

  28. Greetings! Very helpful advice within this post! It is the little changes that make the greatest changes.
    Thanks for sharing!

  29. If you wish for to grow your knowledge simply keep visiting this
    site and be updated with the newest information posted here.

  30. Best Buy Generic Cod Only Pyridium Plymouth [url=http://cialtobuy.com ]cialis[/url] Diflucan Online Rx Drugs
    Cialis Tadalafil 20mg Wirkung Viagra Kaufen Deutschland Viagrawithoutprescription.Us
    Propecia Generika 1mg cialis Discount Generic Hydrochlorothiazide

  31. An interesting discussion is worth comment. I think that you
    ought to publish more on this subject, it may not be a taboo matter but usually folks don’t speak about these subjects.
    To the next! Best wishes!!

  32. Hey there! I know this is kind of off-topic however I had to ask.
    Does building a well-established blog such as yours require a massive amount
    work? I’m brand new to writing a blog however I do write in my
    journal on a daily basis. I’d like to start a blog so I will be
    able to share my experience and thoughts
    online. Please let me know if you have any kind of ideas
    or tips for new aspiring bloggers. Thankyou!

  33. With havin so much content do you ever run into any problems of plagorism or copyright
    infringement? My blog has a lot of completely unique content I’ve either written myself or outsourced
    but it appears a lot of it is popping it up all over the web without my permission. Do you know any techniques to help prevent content from being ripped off?
    I’d certainly appreciate it.

1 Rétrolien / Ping

  1. Castrol réunit Neymar et Ken Block et crée le Footkhana

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*