Coca-Cola et le football brésilien

Pas d’article en longueur sur l’investissement de Coca-Cola au Brésil, ni sur sa stratégie de marketing sportif dans le pays hôte des J.O. 2016 et de la Coupe du Monde 2014, mais je voulais tout simplement vous faire part d’une publicité réalisé par JWT Sao Paulo pour Coca-Cola Brésil.

Ce film 3D est tellement simple qu’il nous fait comprend directement le positionnement de la marque dans le football et les valeurs universelles qu’elle véhicule.

Enjoy

[vimeo]http://vimeo.com/28007303[/vimeo]

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