Damian Lillard, nouvel ambassadeur Powerade

Passé du statut de simple recrue au lycée à celui de star universitaire avant d’être propulsé aujourd’hui franchise player des Portland Trail Blazers, l’ascension de Damian Lillard a toujours été mise sous le signe de la détermination et de l’amour du basketball. Dans sa dernière campagne publicitaire, Powerade, la boisson énergétique du groupe Coca-Cola, y étrenne son nouvel ambassadeur, Lillard, dans une session d’entraînement où le travail prend toute sa dimension et où l’on comprend comment ce joueur est devenu l’un des meilleurs joueurs de la NBA. 

Dans ce spot de 30 secondes, intitulé « No Easy Bucket », Lillard pousse son corps dans ses derniers retranchements dans cette exercice intense dans le gymnase, exercice mené par l’entraîneur de boxe, VIrgil Hunter. Alors que Lillard semble arrive au bout de ses limites, il fait appel à POWERADE et à l’énergie intrinsèque de cette boisson pour remplir ses réservoirs et redémarrer son entraînement. 

« Mon histoire ne s’est pas écrite sans heurt, au contraire, je me suis constamment battu pour gravir les collines et atteindre les sommets pour prouver aux sceptiques qu’ils avaient tort. Je pense connaître mieux que personne ce que les joueurs opprimés ressentent » a déclaré Lillard. « Avec POWERADE et cette campagne, j’espère inspirer les jeunes sportifs à continuer leurs efforts et ne jamais rien lâcher face aux obstacles qui se dressent à eux, comme j’ai pu le faire auparavant. »

Cette nouvelle publicité sera diffusion durant le tournoi de la Division 1 de la NCAA et sera soutenu par 2 spots publicitaires, uniquement sur le digital : « Heart », et « Work ». 

Heart :

Work :

« Damian Lillard fait partie des tous meilleurs joueurs de basketball de la planète, et il est malheureusement simple d’oublier d’où il vient et comment il a réussi à éblouir le monde du basketball » a déclaré Shannon Watkins, senior Director chez POWERADE. « Certains athlètes sont dôtés de qualités hors norme, mais l’histoire de Damian est un témoignage parfait d’une éthique de travail absolument implacable. POWERADE est heureux de raconter son histoire pour inspirer les autres et faire partie de son voyage. Et nous pensons que ce n’est que le début. » 

Cette nouvelle campagne a été développé par l’agence de Powerade : Wieden+Kennedy Portland. Pour plus d’informations, rendez-vous sur POWERADE.com et sur les réseaux sociaux de la marque sur Instagram et Twitter.

32 Commentaires

  1. No matter if some one searches for his vital
    thing, therefore he/she wishes to be available that in detail, so that
    thing is maintained over here.

  2. You’re so cool! I do not suppose I’ve truly read through something like
    that before. So great to discover someone with some unique thoughts on this subject.
    Seriously.. thanks for starting this up. This website is something
    that is needed on the internet, someone with a little originality!

  3. Excellent post. Keep posting such kind of information on your blog.
    Im really impressed by your site.
    Hi there, You have performed a great job. I’ll certainly digg it and in my view suggest to
    my friends. I am confident they’ll be benefited from this
    website.

  4. Quality content is the key to be a focus for the viewers to visit the web page, that’s what this web
    site is providing.

  5. Hello every one, here every one is sharing such knowledge, thus it’s nice to read this weblog,
    and I used to pay a visit this weblog everyday.

  6. I was suggested this web site by my cousin. I’m not sure whether this
    post is written by him as no one else know such detailed about my trouble.

    You are amazing! Thanks!

  7. Hi it’s me, I am also visiting this web page regularly, this web site is actually nice and the viewers
    are actually sharing nice thoughts.

  8. Please let me know if you’re looking for a article author for your blog.

    You have some really great posts and I think I would
    be a good asset. If you ever want to take some of
    the load off, I’d really like to write some material for your blog
    in exchange for a link back to mine. Please shoot me an email if interested.
    Many thanks!

  9. Greetings! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on. You have
    done a wonderful job!

  10. Spot on with this write-up, I honestly feel this amazing site needs a great deal more attention. I’ll probably be returning to read through more, thanks for the advice!

  11. It’s really a nice and helpful piece of information. I’m satisfied that you simply shared
    this helpful information with us. Please keep us up to date
    like this. Thank you for sharing.

  12. Howdy I am so thrilled I found your webpage, I really found you
    by accident, while I was looking on Digg for something else,
    Anyways I am here now and would just like to say thanks for a
    tremendous post and a all round interesting blog (I also love the theme/design),
    I don’t have time to go through it all at the minute but I have saved it and also added in your RSS feeds,
    so when I have time I will be back to read a lot more,
    Please do keep up the fantastic jo.

  13. I have learn some good stuff here. Definitely worth bookmarking for revisiting.
    I wonder how so much attempt you set to create any such
    fantastic informative site.

  14. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from you! By the way,
    how can we communicate?

  15. Superb site you have here but I was curious if you knew
    of any community forums that cover the same topics discussed here?
    I’d really love to be a part of community where I can get feedback from
    other experienced people that share the same interest.
    If you have any suggestions, please let me know. Thanks!

  16. We are a group of volunteers and starting a new
    scheme in our community. Your site provided us with valuable info
    to work on. You have done a formidable job and our whole community will be thankful to you.

  17. Hi there, just became alert to your blog through Google, and found that it’s really informative.
    I am going to watch out for brussels. I will appreciate if you continue this
    in future. A lot of people will be benefited from your writing.
    Cheers!

  18. Asking questions are really good thing if you are
    not understanding anything entirely, except this
    article offers nice understanding even.

  19. Howdy! This is my first comment here so I just wanted to give
    a quick shout out and say I truly enjoy reading
    your articles. Can you suggest any other blogs/websites/forums
    that go over the same topics? Thanks for your time!

  20. Great goods from you, man. I have understand your stuff previous to and you are just extremely fantastic.
    I actually like what you have acquired here, really like what you are stating and the way in which you say it.
    You make it enjoyable and you still care for to keep
    it smart. I can’t wait to read much more from you.
    This is really a wonderful site.

  21. Hello! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My website looks weird when browsing from my iphone
    4. I’m trying to find a template or plugin that might be able to resolve this problem.
    If you have any suggestions, please share. With thanks!

  22. What’s up to all, for the reason that I am really keen of reading this
    web site’s post to be updated on a regular basis.
    It contains good data.

  23. I’ll immediately take hold of your rss feed as I can’t in finding your
    e-mail subscription hyperlink or e-newsletter service. Do you have any?
    Kindly permit me know in order that I could subscribe.

    Thanks.

  24. Good day! I know this is kind of off topic but
    I was wondering if you knew where I could find a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having difficulty finding
    one? Thanks a lot!

  25. I have been surfing online greater than three hours as of late, but I by no means discovered any
    fascinating article like yours. It is beautiful worth enough for me.
    In my opinion, if all webmasters and bloggers made excellent content as you probably did, the internet will probably be
    much more helpful than ever before.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*