L’économie du SuperBowl

Avant de vous rentrer pleinement dans le SuperBowl, nous souhaitions vous donner les chiffres clés de la compétition, sans doute l’un des événements majeurs du sport business dans le monde.

Dans l’infographie ci-dessous, en provenance de TiqIQ, vous trouverez une évolution depuis six ans sur quelques critères clés comme le prix de la place, l’audience TV et bien évidemment le prix d’une publicité de 30 secondes. Intéressant de voir les changements mais surtout le ratio entre public présent dans le stade et audience TV qui atteste de la vitalité et de l’intérêt de cet événement aux Etats-Unis mais aussi à l’international.

View original image TiqIQ Super Bowl Infographic

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