L’EURO 2012 a deux nouveaux partenaires

Le titre parle de lui-même: l'UEFA vient d'annoncer coup sur coup 2 nouveaux partenaires de l'EURO 2012.

Commençons par le plus connu des deux: Orange.

Euro2012Orange s'associe à l'UEFA pour sponsoriser l'UEFA EURO 2012 dans 11 pays et signe par la même occasion son plus gros contrat de sponsoring à l'échelle européenne. Après la Coupe d'Afrique des Nations, Orange réaffirme donc son engagement dans le football. 

Orange sera en charge, en collaboration avec l'UEFA, du développement de l'application mobile officielle de l'UEFA EURO 2012. De plus, Orange annonce que la marque "retransmettra le tournoi sur ses plateformes Internet et mobile au moyen de son réseau européen, en proposant des contenus et des services personnalisés qui permettront à ses clients d'avoir une meilleure expérience de ces matchs". Par la même occasion, ce contrat de sponsoring – signé par David Taylor, PDG d'UEFA Events SA, Olaf Swantee, vice-président des opérations en Europe pour Orange, Severine Legrix De La Salle, vice-présidente en charge de la marque Orange et Maciej Witucki, président du Groupe TP – permet à Orange de mettre en avant son expertise technique car TP, l'une des filiales du groupe en Pologne, devient partenaire technologique officiel et fournira l'ensemble des services de télécommunications (fixe, mobile et sans fil) en Pologne durant la durée de l'événement. 

Avec ce partenariat, Orange devient le 8ème partenaire majeur de l'événement et rejoint le pool de sponsor composé de Carlsberg, Castrol, Coca-Cola, Hyundia-Kia, McDonalds, Sharp et adidas, l'équipementier officiel de la compétition.

En terme de sponsoring, l'UEFA a structuré son offre à deux niveaux: partenaire majeur et supporter national, et est à la recherche de 10 partenaires majeurs et 4 supporters nationaux par pays, soit 18 marques au total. 

Avec Epicenter K, l'UEFA a trouvé son 1er "supporter national". La marque, spécialiste du bricolage, jouira de droits marketing et communication sur le territoire ukrainien uniquement. Epicenter K bénéficiera d'une large gamme d'espaces destinés à son exposition, telle que les panneaux publicitaires lors de tous les matchs joués en Ukraine – dont la finale – la possibilité de lancer des promotions sur les billets pour ses clients, ainsi que les droits de licence de l'UEFA EURO 2012 pour la fabrication et la vente de ses produits destinés à l'amélioration de l'habitat. 

1586866_w2Comme Orange, cette initiative n'est pas la première en terme de marketing sportif pour Epicenter K puisque la société un partenaire de longue date du football ukrainien (sponsor titre du championnat national) et "la prochaine étape importante pour nous est cet accord avec l'UEFA" dixit Galyna Gerega, fondatrice d'Epicenter K. confirme donc son engagement dans le développement du football dans le pays. Pour David Taylor, PDG d'UEFA Events SA, "il nous semblait particulièrement approprié que le premier sponsor national – Epicenter K – commercialise des produits pour la construction et la rénovation. C'est presque un symbole du changement qui a eu lieu en Ukraine ces dernières années".

Source: uefa.com

44 Commentaires

  1. Great blog here! Also your web site loads up fast! What host
    are you using? Can I get your affiliate link to your
    host? I wish my site loaded up as fast as yours lol

  2. You’re so interesting! I do not suppose I’ve truly read anything like that before.

    So wonderful to find another person with some original thoughts on this issue.
    Seriously.. thanks for starting this up. This web site is
    something that’s needed on the web, someone with a bit of originality!

  3. It’s an remarkable post for all the web users; they will obtain benefit from
    it I am sure.

  4. We are a group of volunteers and starting a
    new scheme in our community. Your site provided us with valuable info to
    work on. You have done an impressive job and our
    entire community will be grateful to you.

  5. I’m truly enjoying the design and layout of your blog.

    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more
    often. Did you hire out a designer to create your theme?
    Fantastic work!

  6. Generally I do not learn post on blogs, however I wish to say that this write-up
    very compelled me to check out and do it! Your writing style has been surprised me.
    Thanks, very great post.

  7. Nice post. I was checking constantly this weblog and I’m inspired!
    Very useful information specially the last phase 🙂
    I deal with such info a lot. I used to be seeking this certain info for a very lengthy
    time. Thank you and best of luck.

  8. Nice post. I learn something new and challenging on websites I stumbleupon every day.
    It’s always helpful to read articles from other authors and use something from
    their websites.

  9. I delight in, cause I found exactly what I was looking for.
    You have ended my 4 day long hunt! God Bless you man. Have a great day.

  10. I take pleasure in, cause I discovered exactly what I was having a look for.
    You have ended my 4 day long hunt! God Bless you
    man. Have a great day. Bye

  11. Greetings! Very helpful advice within this article!
    It is the little changes which will make the greatest changes.
    Thanks a lot for sharing!

  12. I got this site from my friend who told me on the topic of this web page and at
    the moment this time I am browsing this site and reading very informative posts at this place.

  13. If you are going for best contents like me, only pay a
    visit this web site everyday because it presents quality contents, thanks

  14. Wow! This blog looks just like my old one!
    It’s on a completely different topic but it has pretty
    much the same layout and design. Superb choice of colors!

  15. Excellent way of explaining, and fastidious paragraph
    to obtain information concerning my presentation focus,
    which i am going to deliver in college.

  16. hello there and thank you for your information – I have certainly picked
    up anything new from right here. I did however
    expertise some technical issues using this website, since
    I experienced to reload the website many times
    previous to I could get it to load correctly.
    I had been wondering if your web hosting is OK?
    Not that I’m complaining, but slow loading instances times
    will sometimes affect your placement in google and could damage
    your high-quality score if ads and marketing with Adwords. Well I’m adding
    this RSS to my email and can look out for much more of
    your respective intriguing content. Make sure you update this
    again very soon.

  17. Hi there superb website! Does running a blog such as this require a great deal of work?
    I’ve very little knowledge of coding however I had been hoping to start my own blog soon. Anyhow, should you have
    any suggestions or tips for new blog owners please share.

    I know this is off subject however I just needed to
    ask. Thank you!

  18. Hello there! I could have sworn I’ve visited your blog before but
    after looking at a few of the articles I realized it’s new to me.

    Anyways, I’m definitely happy I discovered it and I’ll be bookmarking
    it and checking back often!

  19. Hi! I’ve been following your web site for a while now and
    finally got the courage to go ahead and give you a shout out
    from Houston Tx! Just wanted to tell you keep up the good work!

  20. I believe that is among the such a lot vital information for me.
    And i’m happy studying your article. However wanna observation on some basic things, The web site style is great, the articles is truly excellent : D.
    Excellent job, cheers

  21. If some one desires expert view regarding running a blog after that i
    propose him/her to go to see this blog, Keep up the pleasant job.

  22. I really love your website.. Very nice colors & theme.
    Did you make this website yourself? Please reply back as I’m attempting to create my own blog and
    want to find out where you got this from or exactly what the theme is called.
    Many thanks!

  23. Thanks , I’ve recently been looking for information approximately this subject for a
    long time and yours is the greatest I’ve discovered so far.
    However, what in regards to the conclusion? Are you positive in regards to the source?

  24. Write more, thats all I have to say. Literally, it seems as though you relied on the video to
    make your point. You clearly know what youre talking
    about, why waste your intelligence on just posting videos to your site when you could
    be giving us something informative to read?

  25. Hi, for all time i used to check webpage posts here in the early hours
    in the dawn, for the reason that i love to learn more and more.

  26. It’s amazing to pay a quick visit this web page and reading the views of all mates concerning this piece of writing, while I am also
    zealous of getting know-how.

  27. No matter if some one searches for his necessary thing, therefore he/she wishes to be
    available that in detail, so that thing is maintained over

  28. Hi there, just became alert to your blog through Google, and found
    that it is really informative. I am going to watch
    out for brussels. I’ll appreciate if you continue this in future.
    A lot of people will be benefited from your writing.

  29. Hmm is anyone else experiencing problems with the images on this blog loading?
    I’m trying to determine if its a problem on my end or if it’s the blog.

    Any feed-back would be greatly appreciated.

  30. magnificent submit, very informative. I wonder why the opposite specialists of this sector don’t realize this.
    You must proceed your writing. I’m sure, you have a huge readers’ base already!

  31. When someone writes an paragraph he/she retains the image of a user in his/her
    brain that how a user can understand it. Thus that’s why this post
    is amazing. Thanks!

  32. I’m impressed, I must say. Rarely do I come across a blog
    that’s both equally educative and entertaining,
    and without a doubt, you’ve hit the nail on the head.
    The problem is something that not enough men and women are speaking intelligently about.

    I am very happy I came across this during my search for something relating to

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.