Nike dévoile son film « Unlimited Future »

Nike dévoile un nouveau film « Unlimited Future » qui prône le message suivant : « on ne nait pas champion, on le devient ».

Dans ce spot, l’acteur Bobby Cannavale fait un discours d’encouragement dans une pouponnière où sont installés des dizaines de bébés de toutes origines. Motivation, détermination et persévérance sont au rendez-vous dans le discours. Au fur et à mesure de la vidéo, on découvre qui sont ces bébés qui écoutent attentivement les paroles énoncées à haute voix : Neymar Jr, Serena Williams, LeBron James, Mo Farah, Zhou Qi.

« Vous ne choisissez pas le monde dans lequel vous naissez. Vous ne choisissez pas votre nom. Vous ne choisissez pas d’où vous venez. Vous ne choisissez pas comment les gens jugent quelqu’un comme vous. Vous ne choisissez pas le début de votre histoire mais vous êtes libres d’en choisir la fin. »


Ce spot s’inscrit clairement comme campagne globale pour les Jeux Olympiques de Rio qui débutent dans quelques jours. Les ambassadeurs de la marque présents participeront aux JO dans leurs disciplines respectives et Nike les encourage à se dépasser pour atteindre le sommet de leur sport. Les paroles de « Unlimited Future » résonnent avec la signature emblématique de Nike « Just Do It ». Sur son site, Nike n’oublie pas de mettre en avant ses athlètes sous contrat qui partiront à Rio, du contenu inédit qui permet à la marque de communiquer pendant une période clé.


27 Commentaires

  1. When some one searches for his required thing, therefore he/she wishes to be available that
    in detail, so that thing is maintained over here.

  2. constantly i used to read smaller articles which also clear their motive, and that is also happening with this
    paragraph which I am reading now.

  3. I think that is one of the so much important information for me.
    And i am satisfied studying your article. But wanna statement on some basic issues, The website taste is great, the articles is
    really excellent : D. Excellent job, cheers

  4. hello there and thank you for your information – I’ve certainly picked up something new from right here.
    I did however expertise some technical issues using this website, since I experienced to reload
    the web site a lot of times previous to I could get it to load correctly.
    I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and
    can damage your high-quality score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and could look out for a lot more of
    your respective exciting content. Ensure that you update this again very soon.

  5. It’s enormous that you are getting thoughts from this post as
    well as from our dialogue made at this place.

  6. Hey there! I know this is kind of off topic
    but I was wondering which blog platform are you using for
    this website? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform.
    I would be awesome if you could point me in the direction of a
    good platform.

  7. I am really impressed with your writing skills and also with
    the layout on your weblog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the nice quality writing, it is rare to see a nice
    blog like this one today.

  8. I all the time used to study article in news papers but now as I am a user of internet therefore from now
    I am using net for posts, thanks to web.

  9. I visited various web pages except the audio quality for audio songs current at this web page
    is genuinely excellent.

  10. Hey there! This is my first visit to your blog! We are a team of
    volunteers and starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on. You have
    done a marvellous job!

  11. I think this is among the most significant info for me.
    And i’m glad reading your article. But want to remark on some general things, The web site
    style is wonderful, the articles is really great : D. Good job, cheers

  12. Excellent blog here! Also your web site loads up fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as quickly as yours lol

  13. I am sure this piece of writing has touched all the internet people, its really
    really pleasant paragraph on building up new website.

  14. Hmm it looks like your website ate my first comment (it was extremely long)
    so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any suggestions for first-time blog writers?
    I’d definitely appreciate it.

  15. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You obviously know what youre talking about, why
    waste your intelligence on just posting videos to your
    blog when you could be giving us something informative to read?

  16. Unquestionably believe that which you said. Your favorite justification appeared to
    be on the web the simplest thing to be aware of. I say to you, I certainly get annoyed while people
    think about worries that they plainly do not know about.
    You managed to hit the nail upon the top and also defined
    out the whole thing without having side effect , people could take a signal.
    Will likely be back to get more. Thanks

  17. My partner and I stumbled over here from a different page
    and thought I might check things out. I like what I see so now i’m following you.
    Look forward to looking over your web page yet again.

  18. Pretty nice post. I just stumbled upon your blog and wished to say that I have
    truly enjoyed surfing around your blog posts. In any case I’ll
    be subscribing to your rss feed and I hope you write again very soon!

  19. Way cool! Some very valid points! I appreciate you penning this article plus the rest
    of the site is also really good.

  20. Hey would you mind stating which blog platform you’re using?
    I’m looking to start my own blog soon but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m
    looking for something unique.
    P.S Apologies for being off-topic but I had to ask!

  21. Hey there just wanted to give you a quick heads up and let you know
    a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the
    same outcome.

  22. Do you mind if I quote a few of your articles as long as I provide credit and sources back
    to your blog? My blog is in the exact same niche as yours and my
    visitors would certainly benefit from a lot of the information you provide here.
    Please let me know if this okay with you. Many thanks!

  23. Howdy! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for some targeted keywords but I’m
    not seeing very good success. If you know of any please share.
    Many thanks!

3 Rétroliens / Pings

  1. Unlimited You : le nouveau spot de Nike
  2. Nike conclue sa campagne Unlimited Just Do It
  3. Nike dévoile sa nouvelle campagne de pub « unlimited future »… – SportInPub

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.