La FFHG vient de se doter d’un nouveau logo, déssiné par l’agence Orès Group. Ce dernier s’inscrit dans la nouvelle identité visuelle de la Fédération dont l’objectif est de créer un élément identitaire fort afin de servir d’étendard pour les équipes de France. Les trois mots conducteurs de ce projet sont : épurer, moderniser et rassembler.
Thomas Bevilacqua, le co-fondateur de l’agence explique comment a été constitué ce nouveau logo : « Nous sommes repartis des éléments symboliques et identitaires du hockey : le palet et la crosse, qui sont sans équivoque quant à l’univers de ce sport. Nous les avons ensuite couplés au coq qui fait directement écho à l’Équipe de France. Le coq porte en lui les valeurs et les caractéristiques du Hockey sur Glace : un mouvement circulaire pour illustrer la solidarité et un graphisme pointu pour évoquer la virtuosité et la vitesse. Le tout est encadré par un blason rappelant l’importance de l’esprit d’équipe. Une équipe rassemblée derrière un bouclier, qui souligne ainsi la notion de combativité inhérente à ce sport » .
L’objectif est donc de représenter à la fois la marque qu’est la FFHG mais également les valeurs de cette dernière, le tout avec une nouvelle charte beaucoup plus moderne et épurée.
Luc Tardif, le président de la FFHG explique que ce nouveau logo a pour but « d’évoquer la virtuosité et la vitesse. Le tout est encadré par un blason rappelant l’importance de l’esprit d’équipe. Une équipe rassemblée derrière un bouclier, qui souligne ainsi la notion de combativité inhérente à ce sport » .
Toujours dans le cadre de cette nouvelle identité, la Fédération vient de lancer sa nouvelle boutique en ligne. Cette dernière propose une trentaine de produits présentant cette nouvelle identité visuelle ainsi que les éléments de la nouvelle campagne de communication intitulée « We Can Be Heroes ».
Découvrez en vidéo la nouvelle identité visuelle de la FFHG :
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