La flash mob de Pirelli

En marge du Grand Prix de Formule 1 d’Italie, Pirelli, l’équipementier pneu des voitures du circuit de Formule 1, a réalisé une flash mob en plein Milan pour lancer sa nouvelle gamme P-Zero.

Même si les flash mobs sont un peu passé de mode, cela a toujours son effet et là c’est encore plus cohérent car l’opération est intégrée dans la campagne de communication globale de Pirelli, « Let’s Dance ».

Pour info, la musique est Breakbot ft. Ruckazoid – Fantasy

[youtube]http://www.youtube.com/watch?v=06R5AhbmrcI[/youtube]

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