Les méchants britanniques donnent rendez-vous aux Etats-Unis avec Jaguar

Hollywood adore donner un accent Anglais à ses méchants. Jaguar a donc décidé de jouer la carte « British » pour sa campagne publicitaire autour du Super Bowl.

Les acteurs britanniques Tom Hiddleston, Ben Kingsley & Mark Strong seront tous au rendez-vous du futur film publicitaire de 60 secondes, réalisé par le réalisateur du Discours d’Un Roi, Tom Hooper. Mais avant le grand film, Ben Kingsley apparait dans le teaser ci-dessous dévoilé par Jaguar sur sa chaine YouTube.

La campagne vise à promouvoir la Jaguar F-Type Coupe, via donc une publicité et un site dédié, britishvillains.com. A noter que sur les réseaux sociaux, c’est le hashtag #goodtobebad qui a été choisi par la marque sur twitter et facebook. Un blog, « Good To Be Bad », tenu par Gawker, vient compléter le dispositif de Jaguar sur le digital et les réseaux sociaux.

Jaguar - #GoodToBeBad - Ben Kingsley

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