Jeux Olympiques : déjà 1 milliard de dollars de recettes publicitaires pour NBC

Les ventes d’espaces publicitaires sur NBC pendant les Jeux Olympiques de Rio de Janeiro ont (déjà) atteint le milliard de dollars. Ce chiffre est atteint 4 mois plus tôt que lors de l’édition précédente à Londres en 2012.

Ce milliard de dollars (878,3 millions d’euros) inclut la diffusion nationale, le câble mais aussi les ventes faites sur le digital. « Nous allons battre des records de revenus, il n’y a aucun doute à ce sujet. Nous continuons à espérer établir le record olympique de ventes publicitaires nationales. Une partie des meilleures offres de notre catalogue a été vendue. Il y a encore une certaine disponibilité en prime-time sur notre réseau ainsi que sur les chaines du câble. » a déclaré Seth Winter, Vice-Président Exécutif des Ventes Publicitaires à NBC Sports Group.

Ce chiffre atteint aussi tôt peut s’expliquer en partie grâce au fuseau horaire auquel auront lieu les Jeux Olympiques. Rio de Janeiro et les Etats-Unis n’ont pas une grande différence d’heure en comparaison à Londres par exemple. La ville hôte n’a qu’une heure de décalage avec la côte Est des Etats-Unis. Il y a 4 ans, les épreuves de Londres étaient diffusées en prime-time en différé, cette année, ce sera du direct. Ce détail est vraiment important à l’heure du digital, les Américains se tenaient au courant des résultats sur internet.

NBC débourse environ 1,28 milliard de dollars (1,123 milliard d’euros) pour l’achat des droits TV des JO 2016 (coûts de productions non inclus). Il n’y a aucun doute sur le fait que le groupe média fera des bénéfices avec l’édition 2016 des Jeux Olympiques.

Depuis plusieurs années, NBC a une plateforme dédiée aux Jeux Olympiques composée d’un site internet qui relaie toutes les informations et actualités au sujet de l’événement. Des comptes sur les réseaux sociaux (Facebook, Twitter, Instagram) permettent également d’engager la conversation avec les internautes et toucher une large communauté.


45 Commentaires

  1. Hi! This post couldn’t be written any better! Reading through this post reminds me of my
    previous room mate! He always kept chatting about
    this. I will forward this page to him. Pretty sure he will
    have a good read. Thank you for sharing!

  2. You really make it appear so easy together with your presentation however I in finding this topic to
    be really one thing which I think I’d never understand.

    It sort of feels too complicated and very huge for me. I’m looking ahead for
    your subsequent publish, I will attempt to get the hang of it!

  3. Having read this I believed it was very
    informative. I appreciate you finding the time and effort to put this article together.
    I once again find myself personally spending way too much time both reading
    and posting comments. But so what, it was still worth it!

  4. It’s very trouble-free to find out any topic on web as compared to
    books, as I found this paragraph at this site.

  5. Hello, Neat post. There is an issue together
    with your website in internet explorer, could check this?
    IE still is the market chief and a good component of other folks will pass over your magnificent writing
    due to this problem.

  6. Hello There. I found your blog using msn. This is an extremely well written article.
    I’ll be sure to bookmark it and come back to read
    more of your useful information. Thanks for the post.
    I will certainly return.

  7. Greetings! Very useful advice within this article!
    It’s the little changes that produce the biggest changes.

    Thanks a lot for sharing!

  8. Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m absolutely enjoying your blog and look forward to new posts.

  9. I don’t even understand how I finished up here, but I assumed this post was once good.

    I don’t realize who you’re but definitely you’re going to a famous blogger
    if you happen to aren’t already. Cheers!

  10. I have been surfing on-line more than three hours as of
    late, but I by no means discovered any attention-grabbing article
    like yours. It’s beautiful worth sufficient for me. In my opinion, if all website owners and bloggers made excellent content as you did, the net will
    be much more useful than ever before.

  11. Nice blog here! Also your website loads up fast! What host are you using?
    Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  12. You’ve made some really good points there. I checked on the web for more
    information about the issue and found most individuals will go along with your views
    on this web site.

  13. My brother recommended I might like this web site. He was entirely right.
    This post actually made my day. You cann’t imagine just how much time I had spent for
    this information! Thanks!

  14. Its like you learn my mind! You appear to understand so much about this,
    such as you wrote the ebook in it or something.
    I feel that you just could do with a few p.c. to power the
    message home a bit, however other than that, this is magnificent
    blog. A fantastic read. I will certainly
    be back.

  15. We are a gaggle of volunteers and starting a brand new scheme in our community.
    Your site offered us with valuable information to work on.
    You have performed a formidable job and our entire neighborhood shall be thankful to you.

  16. As the admin of this website is working, no hesitation very soon it will be renowned, due to its quality contents.

  17. Attractive portion of content. I simply stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your weblog posts.
    Anyway I’ll be subscribing for your feeds and even I achievement you get right of entry to persistently quickly.

  18. Heya just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different
    web browsers and both show the same results.

  19. First of all I want to say superb blog! I had a quick
    question that I’d like to ask if you do not mind.
    I was curious to know how you center yourself and clear your mind prior to writing.
    I have had difficulty clearing my thoughts in getting my thoughts out.
    I do enjoy writing but it just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure
    out how to begin. Any recommendations or tips? Cheers!

  20. Heya i’m for the first time here. I found this board and I to find
    It truly useful & it helped me out a lot. I am hoping to give one
    thing back and help others such as you helped me.

  21. I really love your website.. Pleasant colors & theme.
    Did you develop this web site yourself? Please reply back as I’m attempting
    to create my own website and would love to know where you got this from or what
    the theme is called. Many thanks!

  22. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However, how could we communicate?

  23. Hello friends, how is everything, and what you would like to say on the
    topic of this piece of writing, in my view its genuinely remarkable
    for me.

  24. I got this web site from my pal who informed me concerning this web page and at the moment
    this time I am browsing this site and reading very informative content here.

  25. Hi superb website! Does running a blog like this take a great deal of
    work? I have absolutely no understanding of programming but I was hoping
    to start my own blog in the near future. Anyways, should you have
    any ideas or techniques for new blog owners please share.

    I understand this is off subject however I simply had to ask.
    Thanks a lot!

  26. Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a
    forty foot drop, just so she can be a youtube sensation. My
    iPad is now destroyed and she has 83 views. I know this is totally off topic
    but I had to share it with someone!

  27. Hmm it appears like your website ate my first comment (it
    was super long) so I guess I’ll just sum it up what I submitted and say, I’m
    thoroughly enjoying your blog. I too am an aspiring blog
    blogger but I’m still new to the whole thing. Do you have any points for novice blog writers?
    I’d definitely appreciate it.

  28. At this time it seems like WordPress is the best blogging platform
    out there right now. (from what I’ve read) Is
    that what you’re using on your blog?

  29. Hi there very nice site!! Guy .. Beautiful ..
    Wonderful .. I will bookmark your website and take the feeds also?
    I’m glad to find numerous useful information right here
    within the submit, we’d like develop extra techniques on this regard,
    thank you for sharing. . . . . .

  30. Have you ever thought about publishing an e-book or guest authoring on other sites?
    I have a blog based on the same topics you discuss and would love to have you share
    some stories/information. I know my readers would enjoy your work.

    If you’re even remotely interested, feel free to shoot me an e mail.

  31. Hey there! Someone in my Myspace group shared this website with
    us so I came to look it over. I’m definitely loving the information. I’m
    book-marking and will be tweeting this to my followers!
    Fantastic blog and fantastic design.

  32. Terrific article! That is the kind of information that are supposed to be shared across the web.
    Shame on the seek engines for no longer positioning this put up
    upper! Come on over and consult with my web site .
    Thank you =)

  33. hey there and thank you for your information – I’ve certainly picked up anything new
    from right here. I did however expertise some technical issues using this web
    site, since I experienced to reload the website lots of times previous to I could
    get it to load properly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and could damage your high-quality score if advertising and marketing with
    Adwords. Anyway I am adding this RSS to my email and could look
    out for much more of your respective exciting content.
    Make sure you update this again soon.

  34. Way cool! Some extremely valid points! I appreciate you writing this post and also the rest of the website is also really good.

  35. I truly love your site.. Pleasant colors & theme.

    Did you build this website yourself? Please
    reply back as I’m planning to create my own personal blog and would like to know where you got
    this from or exactly what the theme is called. Many thanks!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.