Manchester United et Columbia Sportswear officialisent leur partenariat

Vendredi dernier, Columbia Sportswear est devenu le premier partenaire officiel de vêtements de plein air de Manchester United.

Cet accord comprendra la création d’une gamme de vêtements aux couleurs du club, pour des aventures de plein air comme la randonnée, l’escalade, l’alpinisme ou encore les sports aquatiques et d’hiver.

Richard Arnold, Directeur Général de Manchester United a déclaré à ce sujet : « Manchester United est fier de signer un partenariat avec Columbia Sportswear afin d’apporter à nos fans une nouvelle gamme de produits co-brandés […] Présente dans plus de 100 pays, Columbia a une portée internationale qui s’apparente à celle du club. Nous sommes impatients de commencer à travailler ensemble pour mettre à disposition de nos fans, à travers cette ligne de produits marqués aux couleurs du club, une nouvelle manière d’exprimer leur attachement au Club, via une ligne de produits outdoor. »

Un partenariat intéressant également pour le club de Manchester United en terme d’image puisque Columbia est leader mondial sur son marché avec des produits très techniques.

Joe Boyle, Senior Vice President de Columbia Merchandising et Design a également déclaré : « Nous sommes ravis de cette opportunité d’associer l’un des noms les plus prestigieux du sport au leader mondial de l’industrie de l’outdoor. »

En Juillet 2014, Manchester United avait pris la tête du classement des équipementiers de clubs de football suite à son contrat avec Adidas. Après ses casquettes New Era, cette collaboration avec Columbia va permettre au club de lancer une nouvelle ligne de produits dérivés afin de compléter sa gamme. La collection  Columbia – Manchester United sera disponible à la vente à l’Automne 2016.

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