NBA – Larger Than Life

NBA Larger Than Life Shaq O'Neal

Afin de promouvoir les play-offs, la NBA a fait appel à Shaquille O’Neal, le pivot légendaire des Orlando Magic et des Los Angeles Lakers, dans une version exclusive et inédite du « elevator pitch ». Dans cet ascenseur, Shqauille O’Neal décrit l’intensité des playoffs et nous explique que l’atmosphère est « larger than life ». 

Du haut de ses 2m16, Shaquille O’Neal arrive à véhiculer cette idée de « drama » et d’excitation propre à cette période de la saison, tout en y ajoutant une touche d’humour lors que 2 très petites (comparées à lui) personnes entrent dans l’ascenseur et se retrouvent à ses côtés. 

 

Cette publicité, conçue par l’agence Translation, a été dévoilé sur le digital et les médias sociaux durant l’émission « Inside The NBA » par la chaîne TNT, le 27 avril dernier, et totalise déjà près de 30 000 sur Youtube. 

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