Nike met en scène les « American Women »

Cette Coupe du Monde féminine de la FIFA est en train de rentrer dans les annales. D’un point de vue sportif, l’intérêt pour la compétition est pleine progression comme l’indique la dernière étude de Repucom et d’un point de vue sport business, les marques commencent à s’affairer autour de cette compétition. Bien évidemment il fallait compter sur Nike Football pour ouvrir la voie, avec son film « American Women ».

Ce film, lancé le jour de l’entrée en compétition de l’équipe nationale américaine, s’inscrit dans la campagne #NoMaybes, lancée lors de la présentation des maillots de l’équipe nationale américaine. Parti de l’insight que la force de l’équipe nationale féminine réside dans son collectif, Nike a conçu ce film en mettant en avant les caractéristiques individuelles de chaque membre de l’équipe mais surtout leur capacité à influencer l’autre ou en tout cas les autres à se dépasser.

Au coeur de ce film, qui a comme bande son la chanson « American Women » du groupe Canadien The Guess Who, nous retrouvons les stars de l’équipe et ambassadrices Nike que sont Abby Wambach, Alex Morgan, Sydney Leroux, Carli Lloyd, Christen Press et Megan Rapinoe, au coeur de leurs entraînements intenses.

Megan Rapinoe
Megan Rapinoe
Sydney Leroux
Sydney Leroux

« Pour réussir, chaque collectif doit réussir à faire ressortir les individualités et l’envie de vaincre de chacun » a déclaré la capitaine Abby Wambach. « Il faut que tout le monde partage la même mentalité et les mêmes valeurs puis faire en sorte de retirer le meilleur de ses individualités. Quand on réussit à faire cela, on devient quasi imbattables. »

Le film a été lancé en exclusivité sur l’application Nike Football aux personnes basées aux Etats-Unis, générant déjà près de 2 000 vues.

Au delà du film, Nike a aussi conçu et commercialisé un coloris spécial pour la Coupe du Monde FIFA féminine, décliné sur les 4 silos de la marque, comme le présentait fin avril, nos amis de

Nike Football - chaussures coupe du monde FIFA Féminine

40 Commentaires

  1. I think that is one of the so much vital information for me.
    And i’m glad reading your article. However wanna observation on few general issues, The website style is great,
    the articles is truly great : D. Just right activity, cheers

  2. Hmm is anyone else experiencing problems with the images on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.

    Any feedback would be greatly appreciated.

  3. Hi would you mind letting me know which hosting company you’re
    using? I’ve loaded your blog in 3 different internet
    browsers and I must say this blog loads a lot faster then most.
    Can you suggest a good internet hosting provider at a reasonable price?
    Thank you, I appreciate it!

  4. If you desire to increase your knowledge simply keep visiting this site and be updated with
    the latest news posted here.

  5. It is appropriate time to make some plans for the future and it
    is time to be happy. I’ve read this post and if I could I want
    to suggest you few interesting things or advice. Maybe you
    can write next articles referring to this article.
    I desire to read more things about it!

  6. I’m amazed, I have to admit. Seldom do I come across a blog that’s equally educative and entertaining, and let me tell you,
    you’ve hit the nail on the head. The problem is something that not enough
    folks are speaking intelligently about. I am very happy that I came across this in my hunt for something relating to this.

  7. Hey there! I just would like to give you a huge thumbs up for your great information you have got here on this post.
    I am returning to your site for more soon.

  8. Your means of explaining everything in this paragraph is really pleasant,
    all be able to simply know it, Thanks a lot.

  9. Hi there, this weekend is pleasant in favor of me, because this time
    i am reading this wonderful educational piece of writing here
    at my house.

  10. Everything is very open with a really clear clarification of the issues.

    It was definitely informative. Your website is very useful.

    Many thanks for sharing!

  11. Link exchange is nothing else except it is simply placing the other
    person’s weblog link on your page at proper place and other
    person will also do similar for you.

  12. Hello there! This is my first comment here so I just wanted to give a quick shout out and say
    I really enjoy reading through your posts. Can you
    suggest any other blogs/websites/forums that cover the
    same subjects? Many thanks!

  13. What’s up i am kavin, its my first time to
    commenting anywhere, when i read this paragraph i thought i
    could also create comment due to this brilliant post.

  14. Greate article. Keep writing such kind of info on your site.
    Im really impressed by it.
    Hi there, You’ve performed a great job. I’ll certainly digg it and for my part suggest
    to my friends. I am confident they will be benefited from this site.

  15. I’m not sure where you’re getting your info, but good
    topic. I needs to spend some time learning much more or understanding more.
    Thanks for magnificent information I was looking for this
    information for my mission.

  16. Greetings! Very helpful advice within this article!
    It is the little changes that produce the largest changes.
    Many thanks for sharing!

  17. Hey there! Would you mind if I share your blog with my twitter group?
    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Cheers

  18. Hello colleagues, how is all, and what you desire to say regarding this paragraph, in my view its in fact amazing designed
    for me.

  19. I’m impressed, I have to admit. Seldom do I encounter a blog that’s both equally educative and entertaining, and without a doubt,
    you’ve hit the nail on the head. The problem is something which too few folks are speaking intelligently about.
    I am very happy that I found this in my search for
    something regarding this.

  20. Hey there! I simply would like to offer you a huge
    thumbs up for the excellent information you have
    right here on this post. I will be returning to
    your site for more soon.

  21. Admiring the commitment you put into your website and
    detailed information you offer. It’s nice to come across
    a blog every once in a while that isn’t the same old rehashed information.
    Great read! I’ve bookmarked your site and I’m including your
    RSS feeds to my Google account.

  22. Someone necessarily help to make critically posts I might state.
    That is the first time I frequented your web page and to this point?
    I amazed with the research you made to create this
    particular publish incredible. Magnificent task!

  23. dit :

    Remarkable issues here. I’m very satisfied to peer your article.

    Thank you a lot and I’m taking a look ahead to contact you.
    Will you please drop me a e-mail?

  24. Thanks a lot for sharing this with all of us you actually recognize what you are speaking
    about! Bookmarked. Please also talk over with my
    website =). We may have a hyperlink change agreement between us

  25. fantastic post, very informative. I wonder why the
    opposite specialists of this sector do not understand this.

    You must proceed your writing. I am sure, you’ve a great readers’ base already!

  26. My developer is trying to persuade me to move to
    .net from PHP. I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am worried
    about switching to another platform. I have heard good
    things about Is there a way I can transfer all my wordpress posts into it?
    Any help would be really appreciated!

  27. Hi there, just became aware of your blog through Google, and found that it is
    truly informative. I’m going to watch out for brussels.
    I will appreciate if you continue this in future. Numerous people will be benefited from your writing.


  28. You really make it seem so easy with your presentation but I
    find this topic to be really something that I think I would
    never understand. It seems too complex and very
    broad for me. I am looking forward for your next post, I’ll try to get the
    hang of it!

  29. I all the time emailed this weblog post page to all my friends, because
    if like to read it afterward my contacts will too.

  30. Do you have a spam issue on this site; I also am a blogger, and I was curious about your situation; we
    have created some nice procedures and we are looking to exchange techniques with others, be sure to shoot me an email if interested.

  31. Currently it appears like Movable Type is the best blogging
    platform out there right now. (from what I’ve read) Is that what you are using on your

  32. May I just say what a comfort to discover a person that truly understands what they’re discussing online.

    You actually understand how to bring an issue to light and make it important.
    A lot more people really need to read this and understand this side of your story.
    I can’t believe you are not more popular because you surely possess the

  33. An impressive share! I’ve just forwarded this onto a
    friend who was conducting a little research on this.
    And he actually bought me lunch due to the fact that I stumbled upon it for him…
    lol. So allow me to reword this…. Thank YOU for the
    meal!! But yeah, thanx for spending time to discuss this topic
    here on your blog.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.