Nike+ dessine vos courses

Je pense que vous connaissez tous Nike+, la plateforme running de Nike.

Pour le lancement du Nike Free Run+ 2 City Pack, Nike a travaillé avec l’agence YesYesNo pour développer un programme qui permettrait de peindre de manière dynamique les parcours de courses des coureurs en utilisant les données issues de la technologie Nike+ GPS.

Ce programme a été lancé en direct au cours d’un workshop de 2 jours qui se tenait au QG de Nike. Une belle manière de « vendre » le produit en interne en présence sans doute des grandes ponte de Nike. De plus, grâce à ce programme, les utilisateurs pouvaient aussi créer leur propre parcours et l’imprimer en HD pour l’emmener avec eux à la maison. L’agence YesYesNo, en collaboration avec le laboratoire d’Innovation de Nike, a réussi à graver le nom du coureur, la distance parcourue et le parcours sur une boite, contenant les chaussures « City Pack » aux couleurs de leurs villes d’origine (il existe des versions pour Londres, New York, Shanghai, Tokyo et Rio de Janeiro).

La deuxième partie du lancement du Nike Free Run+ 2 City Pack s’est déroulée en magasin où les visiteurs ont pu visualiser les parcours de toute une année des membres de la communauté Nike+ basés à New York, Londres et Tokyo. Une belle visualisation des données GPS et de l’énergie collective des coureurs.

[vimeo]http://vimeo.com/26399542[/vimeo]

19 Commentaires

  1. Y a pas à dire, Nike sait y faire, propose, innove. C’est comme ça qu’ils rallient de plus en plus de runners sous leurs couleurs.

  2. Hello there! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly?
    My blog looks weird when viewing from my iphone. I’m trying to
    find a theme or plugin that might be able to resolve this issue.

    If you have any suggestions, please share. Cheers!

  3. When some one searches for his necessary thing, thus he/she wishes to be available that in detail, so that thing
    is maintained over here.

  4. Hey! Quick question that’s entirely off topic. Do you know how to make your site mobile
    friendly? My site looks weird when browsing from my apple iphone.
    I’m trying to find a theme or plugin that might be able to
    correct this issue. If you have any recommendations,
    please share. Many thanks!

  5. I think the admin of this web page is actually working hard for
    his site, for the reason that here every stuff is quality based stuff.

  6. I all the time used to read article in news papers but now as I am a user of net
    so from now I am using net for articles, thanks to web.

  7. My brother suggested I might like this web site. He was once totally right.
    This put up actually made my day. You can not believe just how a lot time I had spent
    for this information! Thanks!

  8. Thank you for the auspicious writeup. It in reality was
    a amusement account it. Look advanced to more brought agreeable from you!
    However, how could we communicate?

  9. hey there and thank you for your info – I’ve certainly picked
    up anything new from right here. I did however expertise a few technical points using this web site, since
    I experienced to reload the web site lots of times previous to I could get it
    to load correctly. I had been wondering if your web host is OK?
    Not that I am complaining, but slow loading instances times will very frequently affect your
    placement in google and could damage your high-quality score if advertising
    and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and could look out for much more
    of your respective exciting content. Ensure that you update this again soon.

  10. Excellent items from you, man. I have consider your stuff previous to
    and you are simply extremely wonderful. I actually like
    what you have received here, certainly like what you are saying and
    the best way wherein you say it. You are making it enjoyable and you
    continue to take care of to keep it smart.
    I can not wait to read much more from you. This is really a
    great web site.

  11. fantastic points altogether, you just gained a emblem new reader.
    What might you recommend about your submit that you just
    made some days in the past? Any certain?

  12. Oh my goodness! Awesome article dude! Many thanks, However I am encountering problems with your RSS.
    I don’t know why I can’t join it. Is there anybody getting the same RSS issues?

    Anyone who knows the answer can you kindly respond? Thanks!!

  13. I don’t know whether it’s just me or if perhaps everyone
    else encountering issues with your site.
    It appears as though some of the text on your content are running
    off the screen. Can someone else please provide feedback and let me
    know if this is happening to them too? This might
    be a problem with my browser because I’ve had this happen before.

    Appreciate it

  14. I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but definitely you’re going to
    a famous blogger if you are not already 😉 Cheers!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*