Nouveau record de tweets pour la finale de la Coupe du Monde

La Coupe du Monde FIFA 2014 au Brésil vient de se terminer sur la victoire finale de l’Allemagne, première nation européenne à s’imposer sur le sol sud-américain.

Après avoir battu difficilement l’Algérie de Yacine Brahimi, l’équipe guidée par Joachim Löw n’a fait que monter en puissance en éliminant notre équipe de France, puis en étrillant le Brésil dans le match de tous les records avant de s’imposer 1-0 face à l’Argentine de Leo Messi, en prolongations sur un but du remplaçant Mario Götze.

Après chaque match de cette Coupe du Monde, le compte @TwitterData révélait les 3 données clés sur la plateforme, avec le nombre de tweets publiés au global sur le match, les 3 temps forts de la soirée sur la plateforme et les 3 joueurs les plus cités dans chaque équipe. Contre le Brésil, le but de Sami Kehdira avait battu le record du nombre de tweets par minute sur un événement sportifs :

Aujourd’hui, en cette dernière soirée de Coupe du Monde, le coup de sifflet final marqua le nouveau record du nombre de tweets par minute, atteignant le chiffre de 618 725 tweets par minutes :

Voici les autres chiffres clés publiés par @TwitterData

Mais aussi une carte qui vous permet de revoir l’activité et le « buzz » sur Twitter en temps réel :

En attendant les chiffres de Facebook, cette Coupe du Monde est d’ores et déjà un succès pour Twitter qui fut le média de prédilections des marques et des joueurs (comme Mamadou Sakho et Lukas Podolski passés maitre dans l’art du selfie) tout au long de la compétition.

 

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