Deux mascottes pour Rio 2016

A 620 jours du lancement des Jeux Olympiques d’été au Brésil, Rio 2016 nous dévoile les deux mascottes qui représenteront l’événement à travers le monde entier.

Ce lancement est une étape importante dans la stratégie de communication du pays d’accueil, en effet, les mascottes seront déployées sur tous les visuels de l’événement, reproduites sur les produits dérivés, et surtout ambassadeurs du sport et des valeurs du Brésil à travers le monde.

Et comme le souligne Beth Lula, en charge de l’opération Rio 2016 : « Les mascottes sont les symboles les plus importants des Jeux car elles créent un lien émotionnel avec le public et en particulier avec les enfants ».


Le lancement de ces mascottes s’est donc fait le dimanche 23 novembre 2014, sur le site officiel de Rio 2016.

La naissance des deux personnages animés est retracée à travers un story telling astucieux, afin de donner une histoire réelle, entièrement liée au long travail réalisé par le comité olympique Brésilien. En effet, comme le site nous le rappelle : « les mascottes sont nées en 2009, de l’explosion de joie lorsque la ville de Rio à remporté l’accueil des jeux olympiques ».

Voici donc en vidéo comment sont nées ces deux mascottes:

La signification des mascottes :


La première mascotte est dédiée aux Jeux Olympiques, elle représente un mélange des différents animaux du Brésil : l’agilité des chats, le déhanchement des singes et la grâce des oiseaux. Elle a pour principal objectif de partager les valeurs du sport et du Brésil.


La seconde mascotte est quant à elle dédiée au jeux paralympiques. Elle est le subtil mélange de la flore Brésilienne, et a pour objectif d’inspirer et promouvoir auprès de tout le monde, la créativité et la détermination pour toujours aller plus loin et s’amuser.

Votez et choisissez leurs noms.

La seule inconnue est le nom de ces deux personnages. La stratégie choisie par la société de design et d’animation Birdo Produções et l’organisation de Rio 2016 est de faire voter les internautes.

Les fans de sport ont donc jusqu’au 14 décembre 2014 pour voter et choisir entre les propositions suivantes :

  • OBA et EBA

Alors, rendez vous sur pour participer au choix !

31 Commentaires

  1. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a plug-in like
    this for quite some time and was hoping maybe you
    would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look
    forward to your new updates.

  2. hi!,I really like your writing very a lot! proportion we communicate more approximately
    your post on AOL? I need an expert on this area to unravel my problem.

    May be that’s you! Looking ahead to see you.

  3. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but certainly you’re going to a famous blogger if
    you are not already 😉 Cheers!

  4. Today, while I was at work, my sister stole my iPad and tested to see if it can survive a 40 foot drop, just so she
    can be a youtube sensation. My apple ipad is now broken and she has 83 views.

    I know this is completely off topic but I had to share it with someone!

  5. Hi there! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of
    hard work due to no backup. Do you have any solutions to protect against

  6. Hey there superb blog! Does running a blog such as this require a
    massive amount work? I have no knowledge of programming but I was hoping to
    start my own blog in the near future. Anyways,
    should you have any suggestions or tips for new blog owners please share.
    I understand this is off subject nevertheless I just had
    to ask. Many thanks!

  7. Thanks for the good writeup. It in reality used to be a entertainment account it.

    Look advanced to far added agreeable from you!
    However, how can we be in contact?

  8. I all the time used to study article in news papers but
    now as I am a user of net thus from now
    I am using net for posts, thanks to web.

  9. Usually I do not learn post on blogs, but I wish to say that this write-up very compelled me to take a look at and do so!

    Your writing taste has been amazed me. Thank you, very great post.

  10. Hello to every , as I am genuinely eager of
    reading this website’s post to be updated regularly.

    It consists of pleasant information.

  11. Sweet blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem
    to get there! Cheers

  12. Fantastic site. A lot of useful info here. I’m sending it to a
    few friends ans additionally sharing in delicious.
    And obviously, thank you to your effort!

  13. Spot on with this write-up, I actually believe this site needs much more attention. I’ll probably be returning to read
    through more, thanks for the info!

  14. After I originally commented I appear to have clicked the -Notify
    me when new comments are added- checkbox and now every time a comment is added I receive 4 emails
    with the same comment. Perhaps there is a way you can remove me from that service?

  15. obviously like your web-site but you need to test the spelling on several of your posts.
    A number of them are rife with spelling issues and I
    find it very bothersome to tell the truth on the
    other hand I will definitely come again again.

  16. fantastic issues altogether, you just received a new reader.

    What could you suggest in regards to your post that you made a few days in the past?

    Any positive?

  17. I think the admin of this site is actually working hard for his website, for the reason that here every
    material is quality based data.

  18. I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I’m quite sure I’ll learn a lot of new stuff right here!
    Best of luck for the next!

  19. Hmm it seems like your website ate my first comment (it was extremely long) so I guess I’ll
    just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to the
    whole thing. Do you have any helpful hints for beginner blog writers?
    I’d genuinely appreciate it.

  20. Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is valuable and all. But think about if
    you added some great photos or video clips to give your posts more,
    « pop »! Your content is excellent but with images and
    clips, this blog could definitely be one of the most beneficial in its niche.
    Great blog!

  21. Does your website have a contact page? I’m having trouble locating it but, I’d
    like to send you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it develop over

  22. I was recommended this web site by my cousin. I’m not sure whether this post is
    written by him as no one else know such detailed about my difficulty.
    You are amazing! Thanks!

  23. It is appropriate time to make some plans for the
    future and it’s time to be happy. I have read this post and if I could I want to suggest you few interesting things or suggestions.
    Perhaps you could write next articles referring to this article.

    I wish to read more things about it!

2 Rétroliens / Pings

  1. Le Brésil tire le gros lot ! – HOW TO COMM
  2. Le Brésil tire le gros lot ! – Margo Michaud

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.