Collection footwear PUMA x Solange Knowles

PUMA et Solange Knowles collaborent pour proposer une collection footwear très colorée. La chanteuse qui a déjà collaboré avec PUMA en février avec une collection nommée « Girl Of Blaze » a réinterprété les thèmes utilisés par Puma cette saison, c’est-à-dire « Wild Rebel » et « Natural Calm ». 3 styles « Wild Wonders » seront proposés dans un premier temps à partir du 28 novembre aux Etats-Unis, à partir du 13 décembre, ce sont 2 autres modèles « Behind the Bazaar » qui viendront compléter la collection.


Cette collection reprend les bases de modèles iconiques de PUMA, la classique PUMA Suede et la XT2. « Le modèle Suede est un classique, la reine pour moi quand il s’agit de PUMA. J’ai aussi adoré la silhouette de la XT2, je voulais vraiment travailler sur une bonne chaussure de running » a déclaré Solange Knowles.

La chanteuse s’est entourée d’artistes et de designers pour l’aider dans la conception des mo  dèles. Gerlan Marcel, Hisham Bharoocha, et Darlene & Lizzy Okpo ont chacun apporté leurs touches de créativité pour exprimer leur interprétation des saisonnalités pour les modèles de cette nouvelle collection. Les matériaux, couleurs et le design ont été choisis et décidés afin de proposer quelque chose d’original et dans l’air du temps.



Aujourd’hui, les sneakers se portent à toutes les saisons, de nombreux modèles de toutes les couleurs sont disponibles. Toutes les marques de footwear proposent des collections pour répondre à l’engouement planétaire pour les sneakers. Proposer des collaborations avec des personnalités d’un autre univers permet aux marques de sport d’élargir leur cible et de proposer quelque chose de nouveau. Les canaux de communication sont également élargis, par exemple, ici PUMA utilise ses plateformes mais profite également des comptes Instagram et Twitter de Solange Knowles qui comptent plus de 672 000 followers sur Instagram, plus de 800 000 fans sur Facebook et plus de 2 millions sur Twitter.

#wildwonder #puma

Une photo publiée par S A I N T R E C O R D S (@saintrecords) le

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