adidas et Coca-Cola, les marques les plus associées à l’EURO 2016

Le cabinet d’études YouGov vient de réaliser en ligne les 22 et 23 octobre dernier, une étude sur les pronostics des Français sur l’Euro 2016, ainsi que sur l’association et l’attribution des sponsors officiels à la compétition.

A moins de 8 mois de la compétition, l’intérêt pour la compétition est encore relativement faible puisque 42% des répondants disent qu’ils regarderont un ou plusieurs matchs de l’EURO 2016 qui se déroulera en France. Ce chiffre est plus élevé sur les hommes (55%), sur les jeunes (54% des 18-24 ans) et bien évidemment sur la population des « intéressés football » puisque l’intention de regarder un ou plusieurs matchs monte à 95%.

Parmi les 11 équipes sur lesquelles YouGov a demandé de réaliser des pronostics, plus de la moitié des Français prédisent que les équipes d’Allemagne (56%), d’Espagne (55%), d’Italie (54%), de France (52%) iront en phase finale de la compétition (c’est-à-dire seront qu’elles seront qualifiées à l’issue des phases de poules). L’Allemagne reste la grande favorite puisque 11% des Français voient la Mannschaft soulever le trophée le 10 juillet au soir au Stade de France, jour de la finale de l’EURO 2016. 6% désignent la France ou L’Espagne en vainqueur, quand 3% seulement envisage de voir gagner l’Italie.

D’un point de vue sponsoring et partenariats, les marques les plus associés à l’EURO 2016 (parmi une liste des sponsors officiels) sont adidas (44% des Français l’associent à l’Euro 2016), Coca-Cola (40%) et Française des Jeux (26%). McDonald’s et Crédit Agricole complètent le top 5 avec respectivement 24% et 16%. On remarque donc un véritable « gap » entre adidas et Coca-Cola d’une part, partenaires historiques de cette compétition et du football mondial, et les autres sponsors de la compétition, qu’ils soient sponsors globaux ou locaux. Alors qu’adidas va entamer ses activations EURO 2016 en novembre prochain avec la Future Arena, Coca-Cola a de son côté changé les bâches du Stade de France avec un message « Ensemble, Soyons Prêts » et la marque a par ailleurs sponsorisé toutes les diffusions des matchs de l’équipe de France de football avec un billboard de 6 secondes, et a réalisé une activation dans le magasin Citadium, avec le trophée de l’EURO 2016, le tout travaillant donc cette notoriété. Le sondage de YouGov montre par ailleurs que Coca-Cola est numéro 1 devant adidas sur les 18-24 ans et les 25-34 ans, une bonne nouvelle pour la marque dont le coeur de cible se trouve entre 16 et 25 ans. 


Avec l’officialisation d’Orange cette semaine et les rumeurs qui envoient la Poste comme nouveau partenaire de la compétition, ce classement va sans doute être chamboulé dans les semaines et mois à venir.

30 Commentaires

  1. Wonderful blog you have here but I was curious about if you knew of any user discussion forums that cover
    the same topics talked about here? I’d really love to be a part of community where I
    can get advice from other knowledgeable people that share the same interest.
    If you have any recommendations, please let me know. Cheers!

  2. What i don’t understood is in reality how you are not actually much more well-favored than you
    might be now. You’re very intelligent. You already know therefore significantly in terms
    of this topic, made me for my part imagine it from numerous various angles.

    Its like women and men don’t seem to be interested except it’s
    one thing to accomplish with Lady gaga! Your
    individual stuffs great. Always maintain it up!

  3. magnificent post, very informative. I’m wondering why the opposite specialists of
    this sector do not understand this. You should continue your
    writing. I’m confident, you’ve a great readers’
    base already!

  4. Awesome things here. I’m very satisfied to see your post.
    Thank you a lot and I am taking a look forward to touch you.
    Will you kindly drop me a e-mail?

  5. No matter if some one searches for his vital thing, so he/she needs to be available that in detail, thus that thing is maintained over here.

  6. This article gives clear idea for the new visitors of blogging, that in fact how to do blogging and site-building.

  7. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Appreciate it

  8. Woah! I’m really enjoying the template/theme of
    this blog. It’s simple, yet effective. A lot of times it’s tough to get that
    « perfect balance » between superb usability and visual appearance.
    I must say that you’ve done a awesome job with this. Also, the
    blog loads super fast for me on Firefox. Superb Blog!

  9. Ahaa, its pleasant conversation concerning this article at
    this place at this webpage, I have read all that, so at this time me also commenting here.

  10. I think the admin of this web site is genuinely working hard for his site, for the reason that here every
    stuff is quality based data.

  11. Howdy, I believe your web site might be having internet browser compatibility problems.
    When I take a look at your site in Safari, it looks fine however, if opening in IE, it’s got some overlapping issues.
    I simply wanted to give you a quick heads up!
    Aside from that, great site!

  12. Hi, I do think this is an excellent site. I stumbledupon it 😉 I will come back once again since I book-marked it.
    Money and freedom is the greatest way to change, may
    you be rich and continue to help other people.

  13. Hey! This post could not be written any better! Reading this post reminds me of my good old room mate!
    He always kept chatting about this. I will forward this page to him.
    Fairly certain he will have a good read. Many thanks for sharing!

  14. I all the time used to read paragraph in news papers but now
    as I am a user of web thus from now I am using net for articles or reviews, thanks to web.

  15. You actually make it seem so easy with your presentation but I find this topic to be actually something which I
    think I would never understand. It seems too complex
    and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

  16. Wonderful beat ! I would like to apprentice while you amend your
    web site, how could i subscribe for a blog web site?
    The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

  17. Hey there! Do you know if they make any plugins to
    help with Search Engine Optimization? I’m trying to get my
    blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Appreciate it!

  18. Hi there, every time i used to check web site posts here in the early hours in the morning, as i like to gain knowledge of more and more.

  19. Aw, this was an incredibly good post. Finding the time and actual effort to
    produce a superb article… but what can I say… I procrastinate a lot and don’t manage to
    get nearly anything done.

  20. Hey I know this is off topic but I was wondering if you knew of any widgets I
    could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some
    time and was hoping maybe you would have some experience with
    something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  21. My relatives all the time say that I am wasting my
    time here at web, however I know I am getting familiarity all the time by
    reading such pleasant articles.

  22. Buy Drugs [url= ]cialis online[/url] Cheap Single Pills Viagra
    Cialis France Pharmacie En Ligne
    Ou Acheter Du Cytotec cialis Viagra And On Line Prescription

  23. Awesome things here. I am very satisfied to peer your article.

    Thank you a lot and I am having a look forward to contact
    you. Will you please drop me a mail?

  24. Excellent pieces. Keep posting such kind of information on your blog.
    Im really impressed by your blog.
    Hi there, You’ve done an excellent job. I will definitely digg it
    and personally suggest to my friends. I’m sure they will be benefited from this web site.

4 Rétroliens / Pings

  1. Tout savoir sur la finale du TOP 14 au Camp Nou
  2. PUMA dévoile le nouveau maillot domicile de l’Italie
  3. 11 bouteilles Coca-Cola aux couleurs de l'Equipe de France - - L'actualité du marketing sportif et du sport business
  4. 11 bouteilles Coca-Cola aux couleurs de l’Equipe de France | #nousaussion❤️lesport

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.