L’UEFA Euro 2016 trinque avec Tourtel Twist

Tourtel Twist est la bière sans alcool des Brasseries Kronenbourg qui appartiennent au groupe Carlsberg, partenaire de l’UEFA Euro 2016. Loi Evin oblige, c’est ce produit qui sera mis en avant par le groupe dans sa stratégie de communication autour de la compétition.

Le groupe Carlsberg est partenaire de l’UEFA Euro 2016 mais il est impossible en France de faire la promotion de ses produits alcoolisés (Bières Kronenbourg, 1664, Grimbergen, Kanterbrau, Carlsberg, etc…), c’est donc la bière sans alcool Tourtel Twist des Brasseries Kronenbourg qui sera mise en avant, l’objectif est de doubler les ventes de ce produit lancé en 2015. Aujourd’hui, Kronenbourg est n°1 des bières sans alcool avec 70 % de parts de marché et l’entreprise ne compte pas s’arrêter là.

Tourtel Twist a mis en place l’opération #TrinquonsPourLEuro, les internautes sont invités à poster une photo ou vidéo sur les réseaux sociaux les mettant en scène avec un produit Tourtel Twist dans un moment convivial. Le partage est le maitre mot de la stratégie de la marque. Les meilleurs contenus seront récompensés avec des places pour un match de l’UEFA Euro 2016.


En termes de logistique, les Brasseries Kronenbourg souhaitent offrir le meilleur service pour proposer leurs produits dans les meilleures conditions. Des camions-citernes réfrigérées de 200 hectolitres permettent de transporter la bière et de toujours la garder au frais afin d’approvisionner les points de vente et de remplir des « tanks » de 10 hectolitres installés au cœur de l’événement. Ce dispositif promet de la bière fraiche et une réduction des transports et de manutention.

Le groupe Carlsberg et les Brasseries Kronenbourg comptent sur l’UEFA Euro 2016 pour faire connaitre et vendre leurs produits disponibles dans les stades et les fan-zones tout en prônant une consommation responsable. Carlsberg et l’UEFA sont partenaires depuis 1988, c’est la 8ème fois que la marque est associée à l’Euro de football.

Lors du lancement de la campagne pour l’UEFA Euro 2016, le groupe Carlsberg a présenté son programme et fait apporter le trophée Henri Delaunay par Alain Boghossian et Jérôme Rothen.

52 Commentaires

  1. Spot on with this write-up, I seriously believe this site needs a great deal
    more attention. I’ll probably be back again to read more, thanks for the

  2. Thanks for some other informative web site. Where
    else may I get that type of information written in such a perfect manner?
    I’ve a mission that I am simply now operating on,
    and I’ve been at the glance out for such information.

  3. Excellent items from you, man. I’ve have in mind your stuff previous to and you are just too fantastic.
    I actually like what you have bought right here,
    really like what you are stating and the best way
    wherein you say it. You’re making it enjoyable and you continue to care
    for to stay it wise. I cant wait to learn much
    more from you. That is actually a great web site.

  4. Hi there! This is kind of off topic but I need some guidance from an established
    blog. Is it very difficult to set up your own blog?
    I’m not very techincal but I can figure things out pretty
    fast. I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any ideas or suggestions? With thanks

  5. Pretty great post. I simply stumbled upon your weblog and wanted to say that I have truly enjoyed surfing around your blog posts.
    After all I will be subscribing for your feed and I
    am hoping you write again very soon!

  6. What’s Going down i am new to this, I stumbled upon this I have found
    It absolutely helpful and it has aided me out loads. I am hoping to
    contribute & help other customers like its helped me.
    Good job.

  7. Hi there! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Thanks

  8. Hi there to every body, it’s my first pay a visit of this blog;
    this weblog consists of amazing and genuinely excellent stuff for

  9. If you are going for finest contents like I do, simply pay a quick visit this website all the time
    because it provides quality contents, thanks

  10. Howdy this is somewhat of off topic but I was wondering if blogs
    use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience
    so I wanted to get advice from someone with experience.

    Any help would be greatly appreciated!

  11. Thanks for a marvelous posting! I quite enjoyed
    reading it, you happen to be a great author.I will be sure to bookmark your blog and definitely will come back sometime soon. I want
    to encourage yourself to continue your great job, have a nice morning!

  12. Hi it’s me, I am also visiting this web page daily, this website is in fact fastidious and the
    people are actually sharing pleasant thoughts.

  13. Thanks for any other magnificent article. Where else could anybody get that kind of information in such an ideal approach of writing?
    I’ve a presentation subsequent week, and I am on the search for such information.

  14. First of all I would like to say fantastic blog! I had a quick question that
    I’d like to ask if you don’t mind. I was curious to know how you center yourself and clear your head prior to writing.
    I’ve had a tough time clearing my mind in getting my thoughts out there.
    I do enjoy writing but it just seems like the first 10 to 15 minutes are lost
    just trying to figure out how to begin. Any ideas or tips?

  15. Hello, i think that i saw you visited my site so i came to “return the favor”.I’m attempting to find things to
    improve my website!I suppose its ok to use a few of your ideas!!

  16. If you would like to increase your know-how just keep visiting this web site and
    be updated with the hottest news posted here.

  17. You can definitely see your expertise within the work you write.

    The world hopes for even more passionate writers such as you who
    are not afraid to say how they believe. Always go
    after your heart.

  18. Hi there, I found your blog via Google whilst searching for a similar topic, your web
    site got here up, it looks good. I’ve bookmarked it in my google bookmarks.

    Hello there, simply was alert to your blog via Google, and located that it’s really informative.
    I am going to be careful for brussels. I’ll be grateful in the event you continue this in future.
    A lot of folks shall be benefited from your writing.


  19. An interesting discussion is worth comment. I think that you ought to write
    more on this subject, it may not be a taboo subject but typically
    folks don’t speak about such issues. To the next! Cheers!!

  20. I absolutely love your blog.. Pleasant colors & theme. Did you build this amazing site yourself?
    Please reply back as I’m trying to create my very own blog and
    want to find out where you got this from or just what
    the theme is named. Cheers!

  21. Actually no matter if someone doesn’t be aware of afterward its up to other visitors that they will assist, so here
    it occurs.

  22. You really make it seem so easy with your presentation but I find this
    matter to be really something that I think I would never understand.
    It seems too complicated and very broad for me. I am looking forward for your
    next post, I will try to get the hang of it!

  23. Great post. I was checking constantly this blog and I’m impressed!
    Very helpful info specifically the last part 🙂 I care for such information much.
    I was seeking this particular info for a very long time.
    Thank you and best of luck.

  24. I for all time emailed this web site post page to all my friends,
    because if like to read it after that my friends will too.

  25. Excellent goods from you, man. I’ve understand your stuff previous to and you’re just too wonderful.
    I actually like what you have acquired here, really like
    what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it smart.
    I cant wait to read much more from you. This is actually a terrific website.

  26. certainly like your web-site however you need to take a look
    at the spelling on several of your posts. A number of them are rife with spelling issues and I in finding it very troublesome to tell the reality nevertheless I’ll
    definitely come back again.

  27. Generally I do not read article on blogs, but I wish to say that this write-up very forced me to check
    out and do so! Your writing style has been amazed me.
    Thank you, quite nice post.

  28. Hi friends, how is everything, and what you desire to say on the topic of this paragraph, in my view
    its actually awesome for me.

  29. Sweet blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get
    listed in Yahoo News? I’ve been trying for a while but I never seem to get there!

    Appreciate it

  30. Wonderful beat ! I wish to apprentice while you amend your web site, how can i subscribe
    for a blog website? The account helped me a acceptable
    deal. I had been tiny bit acquainted of this your broadcast offered bright
    clear idea

  31. Fantastic beat ! I wish to apprentice even as you amend your website,
    how could i subscribe for a weblog site? The account helped me a acceptable
    deal. I had been tiny bit acquainted of this your
    broadcast offered brilliant clear idea

  32. Appreciating the commitment you put into your blog and detailed information you provide.
    It’s great to come across a blog every once in a while that isn’t the same out of date rehashed material.
    Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  33. If you are going for best contents like me, just visit this web page every day
    for the reason that it presents quality contents, thanks

  34. Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the
    blog. Any responses would be greatly appreciated.

  35. Hey this is somewhat of off topic but I was wondering if
    blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  36. Hello there, just became aware of your blog through Google, and found that it is really informative.
    I’m going to watch out for brussels. I will be grateful if you continue this in future.
    Numerous people will be benefited from your writing.

  37. Hi! This post could not be written any better! Reading through this
    post reminds me of my previous room mate! He always kept
    chatting about this. I will forward this post to him.
    Fairly certain he will have a good read. Thank you for sharing!

  38. Thank you for the auspicious writeup. It in fact used to be
    a leisure account it. Glance complex to far delivered agreeable from you!
    However, how could we keep up a correspondence?

  39. Amoxicillin Itchy Bumps Rash Picture [url=http://cialtobuy.com ]cialis buy online[/url] Precio Cialis Viagra
    Isotretinoin Cheap Viagra En Pharmacie Tunisie
    Mutuabile Vendita Propecia generic cialis Cialis Viagra Softabs

  40. Hey there excellent website! Does running a blog similar to this require
    a massive amount work? I’ve virtually no expertise in computer programming but I had been hoping to
    start my own blog in the near future. Anyways, should you have any
    suggestions or tips for new blog owners please
    share. I know this is off subject but I just needed to ask.
    Thank you!

  41. I’ve read some just right stuff here. Definitely worth bookmarking for revisiting.
    I surprise how a lot effort you place to
    make this type of fantastic informative website.

  42. Hiya very nice blog!! Guy .. Excellent .. Amazing ..
    I will bookmark your blog and take the feeds also? I’m satisfied
    to find a lot of helpful information right here within the publish,
    we want work out more techniques in this regard, thanks for sharing.
    . . . . .

  43. Sweet blog! I found it while searching on Yahoo News. Do you
    have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Many thanks

2 Rétroliens / Pings

  1. Le Carls, the place to be pour suivre l’Euro 2016 !
  2. Brasseurs et Euro 2016 ! - Batiment Modulaire Info

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.