Conduire une McLaren grâce à son téléphone portable

Oui oui, vous avez bien lu et la vidéo qui suit vous prouvera qu'il est possible de conduire une Formule 1 (La McLaren de Lewis Hamilton en l'occurence) grâce à son BlackBerry Storm.

Très belle initiative de Vodafone qui a su parfaitement exploiter du contenu créé par un utilisateur pour mettre en avant et faire le lien entre son partenariat avec l'équipe de Formule 1 qui porte son nom (Vodafone McLaren-Mercedes) et un des ses produits phares, le BlackBerry Storm, premier BlackBerry à écran tactile, et donc créer le buzz du moment sur le Net.

Un bel exemple montrant l'importance de la veille sur les sites communautaires comme YouTube qui recèlent de petites merveilles comme la première partie de cette vidéo et qui peuvent être ré-utilisés par les marques pour communiquer auprès de leur cible. Cette vidéo de Vodafone me fait penser à la vidéo d'EA Sports sur son jeu Tiger Woods.

Et vous, qu'en pensez-vous?

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