Andrew Wiggins signe avec adidas

Andrew Wiggins, le numéro 1 de la dernière draft NBA et nouveau membre des Cleveland Cavaliers, vient de signer un contrat avec adidas qui sera donc son nouveau équipementier chaussure selon de nombreuses sources d’outre-Atlantique.

Selon ces mêmes sources, le contrat serait pluri-annuel et garantirait 2 millions de dollars à Andrew Wiggins, qui portait déjà des chaussures adidas lors de sa seule année à University of Kansas. Avec l’absence de Derrick Rose des parquets, adidas était sous pression et sous l’obligation de signer Wiggins pour renforcer sa « team NBA » maintenant composé du meneur des Portland Trail Blazers, Damian Lillard, John Wall (anciennement Reebok) Jrue Holiday, qu’on avait vus dans la publicité Quick Ain’t Fair en avril 2013, et Joackim Noah, qui a signé après sa mésaventure avec le coq sportif. En plus d’Andrew Wiggins, adidas a aussi fait « son marché » dans la Draft en signant le numéro 5, Dante Exum, néo-Jazz. Quant à Jabari Parker, il a annoncé signé avec Jordan Brand.

Alors que Nike domine largement le marché du basketball avec Jordan Brand & Nike Basketball qui représentent respectivement 58% et 37% du marché, adidas se doit de continuer d’exister et tenter de faire grandir ses 3% de parts de marché, notamment via le marketing sportif, d’où la signature d’Andrew Wiggins.

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  1. Kristaps Porzingis rejoint adidas basketball - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business

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