Etes-vous un athlète de la nuit? [JEU]

Il y a très peu de marques qui arrivent systématiquement à attirer mon attention et PUMA est l’une d’entre elles.

Face aux mastodontes adidas et Nike, la marque sport du groupe PPR a su à maintes reprises à innover dans sa communication en investissant des territoires de communication inattendus et en surprenant par sa politique de marketing sportif.

Dans le cadre de sa campagne « PUMA Social » débutée à l’automne 2010, la marque veut rendre hommage aux « Athlètes de la Nuit ». Si, je cite, « attendre le premier métro à 6h00 du matin est plus votre style que le taxi de 18h30, alors PUMA Social est fait pour vous ». PUMA Social veut donner l’opportunité aux fans de divertissements old-school, de gaming et de musique, de se réunir online et offline pour partager, échanger et s’amuser, autour d’activités comme le baby-foot, les fléchettes ou encore le ping-pong. Et pour donner vie à cette plateforme de communication, PUMA a décidé d’organiser des événements, le PUMA SOCIAL CLUB, dans les plus grandes villes du globe: de Berlin à Londres en passant par Shanghai et Tokyo, Los Angeles, Londres, Milan et maintenant Paris dès février 2011.

En plus de l’événementiel, la plateforme de communication se décline en TV, print, outdoor, magasin mais aussi sur le digital avec une application web et mobile appelée Life Scoreboard et un site internet PUMA Social qui fusionne les contenus créés par PUMA et ceux produits par les utilisateurs (partage des résultats des compétitions, synchronisation des profils réseaux avec Facebook, Twitter et FourSquare).

Voici la publicité TV:

Donc revenons au PUMA SOCIAL CLUB, j’ai une bonne nouvelle : la prochaine édition a lieu ce jeudi soir, le 7 avril, au Social Club (facile comme partenariat!) avec un début de soirée VIP (à partir de 20h30 avec Open Bar) auquel vous pourrez jouer au babyfoot entre autres, avant le début de la soirée à 23h30 en présence de Crookers (DJ italien qui a travaillé avec Kid Cudi sur la chanson Day’N’Nite).

ET la double nouvelle, c’est que j’ai 10 places à faire gagner aux lecteurs de ce blog!

Comment faire pour les gagner? Très simple : Laissez un commentaire en expliquant ce que veut dire pour vous le terme « athlète de la nuit ».

Les meilleures contributions seront sélectionnées et gagneront une place pour la soirée! Mais dêpéchez-vous, vous n’avez que jusqu’à mercredi 6 avril 22h30 pour le faire!

Pour vous donner une idée, voici la vidéo du dernier événement à Paris le 24 février dernier :

72 Commentaires

  1. Un athlète de la nuit est avant tout un gamer. Amoureux des jeux de comptoirs, il se caractérise par son flair au baby foot, sa précision au billard, sa vista aux fléchettes et surtout sa bonne humeur.

    Friand de bon son old school, un athlète de la nuit n’est pas un « puma » en cage

  2. Un athlète de la nuit a deux qualités essentielles : il est polyvalent et il est endurant.
    Il peut tout faire : chanter, danser, jouer au baby au billard ou aux fléchettes. Et il peut le faire longtemps, de la tombée de la nuit, jusqu’aux premières lueurs de l’aube!

  3. Contrairement aux athlètes du jour, les athlètes de la nuit n’ont pas besoin de connaître la stratégie à mettre en oeuvre : c’est toujours « A fond, à fond, à fond »!
    Comme les athlètes du jour, les athlètes de la nuit ont besoin d’entraînement pour pouvoir réaliser des prouesses au babyfoot, au karaoké, aux fléchettes et autres jeux de comptoir.

    Athlète du jour, j’aimerai rencontrer les athlètes de la nuit à l’occasion de la soirée Puma Social Club 🙂

  4. L’athlète de la nuit, c’est celui qui ne se pose pas de question sur ce qui va se passer le lendemain matin. IL y va , il fait, et profite de ces nuits de folies.
    Comme celle du Puma Social de Jeudi…
    Je veux y être!

  5. L’athlète de la nuit est polyvalent, flamboyant et doté d’une endurance unique.

    L’athlète de nuit s’entraine dans l’ombre et se révèle la nuit. Capable de veiller jusqu’au lever du soleil, il dispose d’une préparation spécifique et d’une discipline quotidienne.

    Depuis peu, l’athlète de nuit apparait à la lumière et déchaine les passions, y compris parmi les athlète de jours. Athlète de nuit loisir ou ahtlete de jour au haut niveau, à vous de choisir!

    J’attends avec impatience de pouvoir les rencontrer 🙂

    Fabien

  6. L’athlete de la nuit c’est celui qui run et jamais bourré ne conduit
    L’athlete de la nuit, d’efforts et de corps en sueurs il de nourrit
    L’athlete de la nuit, c’est a 2 a 3..en collectif que la ligne il franchit
    L’athlete de la nuit, c’est l’animal sauvage aux pieds qu’il rugit…

  7. un athlète de la nuit est un sportif qui pratique son sport sans penser à demain, il pense à rien d’autre qu’à ce qu’il fait et prêt à tout pour la nuit qui se déroule, il ne se pose pas de question, il vit et pratique

  8. Athlète de la nuit…Mettre du jeu dans toutes tes activités, amener du ludique dans chaque action, importer la dimension sportive dans chaque geste. Décapsuler sa bière devient un concours, à travers duquel celui qui fait le plus de bruit et expulse la capsule le plus loin, est le champion, le night session sportif !!!
    Le sport baigne quasiment tous les aspects de nos vies, d’où la légitimité du sport de nuit. Terrible !

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2 Rétroliens / Pings

  1. Puma crée 3 badges pour ses athlètes de la nuit | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. Puma vous fait replonger dans le New York des années 70 | Sportsmarketing.fr - Le Blog du Marketing Sportif

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