Jordan Brand débarque à Paris

Dans une semaine jour pour jour, la vie des fans parisiens de basket et de sneakers aura changé radicalement puisque Nike a officiellement annoncé aujourd’hui que la marque Jordan disposera de son propre magasin à Paris, au cœur du quartier de la Bastille.

Cette nouvelle boutique appelée Jordan Bastille sera implantée au 12 rue du Faubourg Saint Antoine, dans le cœur du 12ème arrondissement de Paris. Cette boutique sera opérée en partenariat avec FootLocker, garantissant au nouveau magasin, un sceau authenticité et qualifiant le magasin comme une nouvelle destination shopping, incontournable pour tous les fans de sneakers et de basketball français et européen.

Nike et Jordan souhaitent positionner cette boutique comme une place forte du service « à la Nike » puisque « Jordan Bastille met à disposition du public une expérience performance et un service de personnalisation afin de vivre une expérience de shopping ultime. » dixit le communiqué de presse de la marque.

Pendant les premiers jours qui suivent l’ouverture de nombreux modèles iconiques de la marque Jordan seront exclusivement disponibles au Jordan Bastille.

Entre le 22 et le 25 novembre, toutes les infos sur ces modèles exclusifs seront à suivre sur le compte Instagram @jordanbastille. Ce compte Instagram est un compte dédié pour relayer les actualités et informations de la boutique.

🇫🇷 J-7. Êtes-vous prêts? 🇪🇺 7 days to go. Are you ready? #JordanBastille

Une vidéo publiée par Jordan Bastille (@jordanbastille) le

Ce compte Instagram est un compte dédié pour relayer les actualités et informations de la boutique et une première pour les équipes de Nike France qui vont donc animer un compte Instagram de magasin là où auparavant, la présence de la marque sur Instagram se faisait au niveau mondial pour les catégories (@nikefootball, @nikewomen, @nikebasketball, etc.).

En plus du footwear, on devrait retrouver dans cette nouvelle boutique, la toute nouvelle collection Space Jam sur laquelle a travaillé la marque pour commémorer les 20 ans du film Space Jam avec Michael Jordan et Bugs Bunny (ça ne nous rajeunit pas…). Véritable phénomène culturel, Space Jam a inspiré toute une génération et la marque y va de sa célébration en sortant un nouveau coloris de la Air Jordan XXXI et 2 modèles portés par Jordan Himself dans le film, la Air Jordan XI Retro et la Air Jordan IX Retro.

Air Jordan XI & XXXI

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