LeBron James achète des parts de Liverpool FC!

Oui oui vous ne rêvez pas! Le grand LeBron James vient d’acquérir des parts du club de Steven Gerrard, Liverpool FC.

Je vais tenter de vous l’expliquer dans les paragraphes qui suivent…

John W Henry - propriétaire Liverpool FC

LRMR Marketing & Branding, l’entreprise de LeBron James, vient de s’associer avec Fenway Sports Management (FSM) – l’entreprise, anciennement appelé New England Sports Ventures, qui gère les droits des Boston Red Sox entre autres – dans l’optique de gérer les droits du joueur et donc booster les revenus issus des partenariats et du marketing de la marque « LeBron James » à l’international, ce qui permettra au joueur d’accroitre encore plus sa notoriété.

En octobre 2010, FSM a acheté les Reds de Liverpool pour une somme avoisinant les 340 millions d’euros, faisant de John Henry & Tom Werner, les nouveaux propriétaires du club de Steven Gerrard.

Donc, dans le cadre du deal entre FSM et LRMR, LeBron James et Maverick Carter (CEO de LRMR) ont obtenu des parts du club de la Mersey, classé 8ème club le plus riche selon Deloitte (et 6ème club le plus riche selon Forbes), faisant donc du joueur des Miami Heat l’un des actionnaires minoritaires du club. C’est tout simplement une première mondiale en marketing sportif. Jamais un sportif d’une telle renommée n’avait investi dans un club aussi grand que Liverpool FC.

Pour Ian Ayre, Directeur Général de Liverpool FC, « LeBron partage notre amour du sport et nous sommes très heureux de l’accueillir dans la grande famille de Liverpool. […] Nous avons hâte de travailler avec LeBron, LRMR et FSM et identifier sur les opportunités commerciales que ce nouveau partenariat peuvent nous offrir en Angleterre et surtout à l’étranger ».

En effet, ce partenariat laisse entrevoir de belles choses pour Liverpool et LeBron James. Au lendemain de l’annonce de l’accord entre la NBA et la ville de Manchester pour l’organisation de matchs dans la MEN Arena à partir du printemps 2011, un accord de telle ampleur entre LeBron James et Liverpool peut créer de réelles synergies innovantes et opportunités pour le club et le joueur.

LeBron James à Paris en décembre 2009

Pour Liverpool, la proximité avec Manchester United (seulement 50kms d’écart) permettra de mettre en oeuvre des activations RP voire grassroots avec le joueur (séances de dédicaces, jeux avec les basketteurs des alentours, etc.). Pour LeBron James, ce deal lui permettra de travailler sa notoriété à l’international avec un objectif en ligne de mire : devenir milliardaire. Ce qui ne devrait pas trop tarder puisqu’en plus de son salaire annuel estimé à 15.8 millions de dollars, Mr. James perçoit quelques 30 millions de dollars chaque année de ses deals avec des marques de premier rang comme McDonald’s, Nike ou Coca-Cola…

« 18 titres de champions… Je me vois bien tenter de faire la même chose » dixit LeBron James en parlant du palmarès de Liverpool FC.

33 Commentaires

  1. Excellent comme news, c’est impressionnant !
    J’adooooooooore ta citation finale, avant d’en gagner 18, il faudrait déjà en gagner un (oh je l’ai déchiré là mais bon, c’était facile :))

  2. Hello there! This is kind of off topic but I need some help from
    an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about setting up my own but I’m not
    sure where to start. Do you have any ideas or suggestions?

    Many thanks

  3. Having read this I thought it was extremely informative.

    I appreciate you finding the time and effort to put this content together.
    I once again find myself personally spending a
    lot of time both reading and posting comments. But so what, it was still worth it!

  4. We are a group of volunteers and starting a new scheme in our community.
    Your website offered us with valuable information to work on. You have done
    an impressive job and our whole community will be thankful to you.

  5. If some one desires expert view concerning blogging afterward i advise him/her to pay a visit this blog, Keep up the nice job.

  6. Because the admin of this web site is working,
    no question very rapidly it will be well-known, due to its feature
    contents.

  7. Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying
    to get started and create my own. Do you need any coding expertise to make your own blog?
    Any help would be really appreciated!

  8. Hello, after reading this remarkable piece of writing i am too cheerful to share my
    experience here with colleagues.

  9. With havin so much content do you ever run into any issues of plagorism or copyright
    infringement? My website has a lot of exclusive
    content I’ve either written myself or outsourced but it appears a
    lot of it is popping it up all over the internet without my agreement.
    Do you know any techniques to help prevent content from being ripped off?

    I’d certainly appreciate it.

  10. you’re really a just right webmaster. The site loading speed is amazing.
    It sort of feels that you’re doing any unique trick.
    Moreover, The contents are masterpiece. you’ve done a magnificent task on this topic!

  11. I know this if off topic but I’m looking into starting my own blog
    and was wondering what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100%
    sure. Any recommendations or advice would be greatly appreciated.

    Thanks

  12. I just like the helpful information you provide to your articles.
    I’ll bookmark your blog and check again right here regularly.
    I am somewhat sure I’ll learn many new stuff right here!
    Good luck for the next!

  13. magnificent points altogether, you just received a emblem new reader.
    What would you recommend about your submit that you simply made some
    days in the past? Any positive?

  14. Hello! This is kind of off topic but I need some advice from
    an established blog. Is it difficult to set up
    your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about making my own but I’m not sure where
    to start. Do you have any tips or suggestions?
    Appreciate it

  15. Thank you for sharing your info. I truly appreciate your efforts and I will be waiting for
    your next write ups thank you once again.

  16. Hola! I’ve been following your blog for a long time now and finally
    got the bravery to go ahead and give you
    a shout out from New Caney Tx! Just wanted to
    say keep up the good job!

  17. Hey there I am so excited I found your blog, I really found you by error, while I was searching on Google for something
    else, Nonetheless I am here now and would just
    like to say kudos for a fantastic post and a all round exciting blog (I also love the theme/design),
    I don’t have time to read through it all at the moment but
    I have book-marked it and also added in your
    RSS feeds, so when I have time I will be back to read more,
    Please do keep up the superb jo.

  18. I’m not sure why but this weblog is loading extremely
    slow for me. Is anyone else having this problem or
    is it a issue on my end? I’ll check back later on and see if the
    problem still exists.

  19. My relatives all the time say that I am wasting my time here at web,
    however I know I am getting familiarity daily by reading thes pleasant posts.

  20. We are a group of volunteers and opening a
    new scheme in our community. Your site provided us with valuable
    info to work on. You have done an impressive job and our whole community will be
    thankful to you.

  21. After looking over a few of the blog posts on your
    web page, I really appreciate your technique of writing a blog.
    I saved as a favorite it to my bookmark website list and will be checking
    back in the near future. Please visit my website as well and let me
    know how you feel.

  22. 432118 570562I should admit that this really is 1 excellent insight. It surely gives a company the opportunity to get in on the ground floor and truly take part in creating something particular and tailored to their needs. 983255

  23. Hi! I know this is kinda off topic but I was wondering which blog platform are you using for this site?
    I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a good platform.

  24. Nice post. I learn something new and challenging on blogs I stumbleupon everyday.
    It’s always exciting to read through articles from other authors and practice
    a little something from their web sites.

  25. Hello There. I found your weblog the usage of msn.
    This is a very neatly written article. I’ll be sure to bookmark
    it and come back to read extra of your useful information.
    Thank you for the post. I will certainly return.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*