McDonald’s – Rivals

« J’te parie que… » est une phrase utilisée très souvent par les enfants.

Dans cette publicité pour les Jeux Olympiques, McDonald’s détourne la nature compétitive de chaque être humain qu’il soit enfant ou adulte, au profit de ses produits et démontre des scènes habituelles de la vie des enfants (faire la course, saut en longueur, natation) mais avec comme récompense pour le gagnant, un menu/sandwich McDonald’s.

Le spot termine avec LeBron James (USA) et Luol Deng (Royaume-Uni), tous deux évoluant en NBA et qui se retrouveront durant le tournoi olympique de basketball, entrant dans le stade Olympique, ce dernier disant « Pour la médaille d’Or » et LeBron James lui répondant « Et un Big Mac »…

Une publicité conçue et réalisée par DDB Chicago.


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