Lewis Get Inked, le film d’EPSON avec Lewis Hamilton

Epson Lewis Hamilton

Lewis Hamilton, triple champion du monde de Formule 1TM, est à l’affiche d’un film au ton décalé, créé avec Epson et lancé ce jour. « Lewis fait couler l’encre », le film qui vante les avantages de la nouvelle imprimanteEcoTank, est désormais visible sur la chaîne YouTube et sur le site Web d’Epson.

Le film, riche en actions et amusant, est tourné au sein du siège de l’écurie MERCEDES Formula OneTM. Il met en scène Lewis Hamilton glissant au ralenti à travers un déluge de feuilles de papier, avant d‘être douché par des jets d’encre multicolore.

Ce film décalé a été créé en collaboration avec l’écurie MERCEDES AMG PETRONAS Formula OneTM pour marquer le lancement des nouvelles imprimantes EcoTank d’Epson. Il vise à mettre en avant la technologie révolutionnaire de réservoirs d’encre rechargeables et à faire prendre conscience de l’énorme quantité d’encre fournie avec les imprimantes. Ces avantages des imprimantes EcoTank, à savoir la possibilité d’imprimer de grands volumes sans avoir à utiliser de cartouches, sont communiqués de manière surprenante et amusante dans le film. Tel est le parti pris de la stratégie de contenu multicanale, qui comprend le film principal de la campagne, intitulé « Lewis fait couler l’encre », ainsi que divers passages du tournage.

En sa qualité de partenaire officiel de l’écurie, la société Epson offre à MERCEDES AMG PETRONAS ses connaissances de pointe dans les domaines des imprimantes jet d’encre, des scanners, des projecteurs 3LCD et des systèmes à porter sur soi, dont les lunettes à réalité augmentée. La campagne « Lewis fait couler l’encre » se détache totalement des précédentes collaborations qui reflétaient, sur un ton plus sérieux, l’engagement des deux marques envers l’innovation, leur lutte incessante pour la place de leader mondial et leur ambition de créer des produits de haute qualité. L’utilisation par Epson de technologies novatrices pour fournir des performances correspond parfaitement aux résultats que l’écurie championne du monde de Formule 1TM s’évertue à atteindre dans le domaine du sport. Ce film est un exemple de sa collaboration étroite avec Epson pour la mise en avant d‘une innovation.

Lewis Hamilton a fait part de ses commentaires : « Chaque saison, dans le cadre de notre collaboration avec les partenaires de l’écurie, j’ai l’occasion de participer à quelques projets très intéressants, mais je peux vous dire que celui-ci sort vraiment du lot ! Le tournage avec Epson pour l’imprimante EcoTank a été très amusant; c’est toujours agréable de faire quelque chose d’un peu différent et de sortir de sa zone de confort. On ne m‘avait jamais versé 400 litres d‘encre dessus ! C’était une nouvelle expérience. Je l’ai acceptée et je trouve le résultat vraiment sympa ».

Maria Eagling, directrice marketing, Epson Europe ajoute : «Le système innovant EcoTank a révolutionné le monde de l’impression, donc nous voulions créer un film tout aussi surprenant et mémorable. Epson est une marque connue pour sa qualité, son innovation et ses performances. Les gens ne s’attendent pas à un film amusant, ironique et riche en actions de notre part. L’écurie MERCEDES AMG PETRONAS Formula OneTM a été formidable lors de notre collaboration sur ce projet. Lewis Hamilton a apporté un vrai charisme, du style et de l’humour au film. Et il nous a aidés à présenter un autre visage d’Epson. Nous travaillons sur ce projet depuis un an et l’équipe créative a joué un rôle absolument fondamental pour lui donner un maximum d’impact.»

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