NFL – Fast is Faster

Dans le monde du marketing sportif américain, le mois d’avril fut sans doute l’un des mois les plus important avec l’arrivée de Nike comme nouvel équipementier des équipes de la NFL. 

Succédant à Reebok qui avait déjà investi près de 300 millions de dollars en 10 ans pour être l’équipementier des 31 franchises, le partenariat entre Nike et les équipes s’élèverait à près d’1 milliard de dollars pour 5 ans !

Et pour marquer le coup, Nike a décidé de lancer une nouvelle campagne « Fast is Faster » pour annoncer son arrivée et le développement d’une nouvelle gamme de produit, plus résistante, plus légère, en phase avec l’évolution du jeu puisque si vous regardez le football américain depuis quelques temps, vous avez dû vous rendre compte que les joueurs sont peut-etre tout aussi imposants que par le passé mais sont beaucoup plus rapide !

La campagne est bien évidemment soutenue par un film web, lancé après la présentation officielle des maillots qui a eu lieu à New York

[youtube]http://www.youtube.com/watch?v=dcFHiIb85yY[/youtube]

On notera aussi le bel effort artistique réalisé par Nike sur les gants de chaque équipe

39 Commentaires

  1. « Succédant à Reebok qui avait déjà investi près de 300 millions de dollars en 10 ans pour être l’équipementier des 31 franchises, le partenariat entre Nike et les équipes s’élèverait à près d’1 milliard de dollars pour 5 ans ! »

    A cette allure et le coup de l’investissement sur 5 ans, on espère un retour sur le « merchandising » en général dans le monde avec la NFL pour Nike ! On peut s’attendre à voir Nike « prendre la main » sur la NBA dans le futur… même si il sponsorise déjà des joueurs avec chaussures ect…

  2. Hi, i believe that i saw you visited my blog so i got here to
    go back the prefer?.I’m attempting to find issues to enhance my website!I guess its ok to make use of a few of your ideas!!

  3. Heya just wanted to give you a quick heads up and
    let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

  4. Howdy I am so excited I found your web site, I really found you by error, while I was looking on Askjeeve for something else,
    Nonetheless I am here now and would just like to say many thanks
    for a incredible post and a all round entertaining blog
    (I also love the theme/design), I don’t have time to look over it all at
    the moment but I have saved it and also included your
    RSS feeds, so when I have time I will be back to read much more, Please do keep up
    the superb job.

  5. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to
    your weblog? My blog site is in the exact same area of interest as yours and my users would really benefit from some of the information you
    present here. Please let me know if this ok with you.

    Thanks a lot!

  6. Howdy would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot
    faster then most. Can you recommend a good web hosting provider at
    a fair price? Kudos, I appreciate it!

  7. Fantastic web site. Plenty of useful information here.
    I’m sending it to a few buddies ans additionally sharing in delicious.

    And of course, thanks on your effort!

  8. If you wish for to get a good deal from this piece of writing then you have to apply these strategies to your won web site.

  9. Your style is unique in comparison to other people I’ve read stuff from.

    Thanks for posting when you’ve got the opportunity, Guess I will just
    book mark this blog.

  10. I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get bought an nervousness over that
    you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case
    you shield this increase.

  11. My family members always say that I am killing my time here at
    web, however I know I am getting knowledge all the time by reading such
    good posts.

  12. I have read so many content on the topic of the blogger lovers but this piece
    of writing is actually a good article, keep it up.

  13. Hello friends, how is everything, and what you desire
    to say about this paragraph, in my view its genuinely amazing in favor
    of me.

  14. Nice post. I learn something new and challenging on blogs I stumbleupon everyday.

    It’s always helpful to read articles from other writers and practice a little something
    from other web sites.

  15. This is the perfect site for anybody who would like to find out about
    this topic. You know a whole lot its almost hard to argue with
    you (not that I really will need to…HaHa). You certainly put a brand new spin on a subject which has been discussed
    for many years. Excellent stuff, just excellent!

  16. Please let me know if you’re looking for a writer for your
    weblog. You have some really good articles and I think I would be a good asset.

    If you ever want to take some of the load off, I’d absolutely
    love to write some content for your blog in exchange for
    a link back to mine. Please shoot me an e-mail if interested.
    Thank you!

  17. Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Regardless, just wanted to say wonderful blog!

  18. I used to be suggested this web site by my cousin. I’m now not certain whether or
    not this put up is written via him as no one else recognize such specified about my difficulty.
    You’re amazing! Thank you!

  19. Hi there i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought
    i could also create comment due to this sensible post.

  20. I believe this is one of the so much significant info for me.

    And i am glad reading your article. However wanna observation on few general things,
    The website taste is perfect, the articles is actually great : D.

    Good task, cheers

  21. It’s a shame you don’t have a donate button! I’d
    without a doubt donate to this fantastic blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will talk about this website with my
    Facebook group. Talk soon!

  22. Simply want to say your article is as astounding.
    The clearness in your put up is simply great and that i could suppose you are
    an expert on this subject. Well along with your permission let me to grab your RSS feed to stay updated with
    approaching post. Thanks a million and please continue the enjoyable work.

  23. Heya this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors
    or if you have to manually code with HTML. I’m starting a blog soon but have
    no coding expertise so I wanted to get guidance from someone with experience.
    Any help would be enormously appreciated!

  24. I was suggested this web site by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my problem.
    You are amazing! Thanks!

  25. After going over a few of the blog articles on your
    web site, I truly appreciate your way of writing a blog. I saved as a favorite it to my bookmark webpage list and will be checking back soon. Take a look at my website as well and let me know
    how you feel.

  26. I seriously love your site.. Great colors & theme.
    Did you build this amazing site yourself? Please reply back
    as I’m looking to create my own blog and would love to know
    where you got this from or exactly what the theme is named.
    Thank you!

  27. Hi my friend! I want to say that this post is awesome, nice written and include approximately all
    important infos. I’d like to peer more posts like this .

  28. I do not know if it’s just me or if perhaps everybody else experiencing issues with your blog.
    It looks like some of the text within your content are running off the screen.
    Can somebody else please provide feedback and
    let me know if this is happening to them too? This could be
    a problem with my browser because I’ve had this happen before.
    Thank you

  29. I love your blog.. very nice colors & theme. Did you design this website yourself
    or did you hire someone to do it for you? Plz reply as I’m looking to construct my own blog and would like to know
    where u got this from. thanks

  30. We’re a group of volunteers and starting a new scheme
    in our community. Your web site offered us with valuable info to work on. You’ve done an impressive
    job and our entire community will be thankful to you.

  31. Levitra Purchase Usa [url=http://cialtobuy.com ]viagra cialis[/url] Cytotec Allaitement
    Viagra Online Shop
    Stromectol Online Brighter Tomorrow cialis isotretinoin discount fedex shipping Glasgow

  32. I all the time emailed this weblog post page to all my contacts,
    for the reason that if like to read it afterward my friends will too.

  33. You really make it appear so easy along with your presentation but I find this topic to be
    actually one thing that I think I’d by no means understand.
    It kind of feels too complex and extremely wide for me.

    I am looking forward on your next submit, I’ll try to get the hang of it!

2 Rétroliens / Pings

  1. NFL – Fast is Faster | Ma veille sur le sport | Scoop.it
  2. Marie Claire s’adresse aux fans féminines de NFL

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*