Nike Better World

Les efforts des marques et des grands groupes pour le respect de l'environnement ou le développement durable de manière générale sont souvent perçues négativement par les cyniques et les sceptiques qui peuplent cette terre.

C'est le cas de Nike qui a annoncé il y a deux ans le lancement de son programme CONSIDERED DESIGN et son engagement dans la lutte contre le SIDA l'année dernière. Avec Nike Better World, l'équipementier #1 cherche à mettre en avant toutes les initiatives réalisées au niveau global et local qui ont oeuvré pour faire de la terre un "monde meilleur".


Le site internet, www.nikebetterworld.com, conçu en HTML5 et faisant donc du site une réelle innovation dans le monde du web design, démarre avec une vidéo d'1min30, très corporate sur l'engagement de Nike. La vidéo, un peu longue, démontre le rôle de Nike de la société en tant qu'acteur engagé et responsable socialement.

Certes Nike a fait des efforts dans sa gestion des ressources humaines et sa production, mais vous y croyez vous quand Nike dit : "Nous avons déjà amélioré le monde, et nous continuerons à le faire" ? Authenticité ou mensonge?

Nike-better-world-psa-website-02

Nike-better-world-psa-website-10

56 Commentaires

  1. Thank you for the auspicious writeup. It in fact
    was a amusement account it. Look advanced to more added agreeable
    from you! By the way, how can we communicate?

  2. Wonderful work! This is the kind of information that are supposed
    to be shared across the net. Shame on Google for now not positioning this post higher!
    Come on over and visit my website . Thank you =)

  3. Way cool! Some very valid points! I appreciate you penning this post plus the rest of the site is
    very good.

  4. Right now it seems like Movable Type is the best blogging platform available
    right now. (from what I’ve read) Is that what you
    are using on your blog?

  5. Hello, i think that i saw you visited my weblog thus i got
    here to return the prefer?.I’m attempting to find things to enhance my web
    site!I assume its good enough to make use of some of
    your concepts!!

  6. Having read this I believed it was rather enlightening.

    I appreciate you spending some time and effort to put this article together.

    I once again find myself personally spending
    way too much time both reading and leaving comments.
    But so what, it was still worth it!

  7. This is a really good tip particularly to those new to the blogosphere.
    Brief but very precise information… Many thanks for sharing this one.
    A must read post!

  8. You really make it appear really easy together with your presentation but I to find this matter to be actually one
    thing that I feel I would never understand.
    It kind of feels too complicated and very wide for
    me. I am having a look forward for your subsequent
    submit, I’ll try to get the cling of it!

  9. What’s Happening i’m new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads.
    I am hoping to give a contribution & aid different customers like its helped me.

    Good job.

  10. Your mode of telling the whole thing in this paragraph is in fact
    fastidious, all be able to simply be aware of it,
    Thanks a lot.

  11. Hello! This is kind of off topic but I need some
    advice from an established blog. Is it very hard
    to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about making my own but I’m not sure where to
    begin. Do you have any points or suggestions? With thanks

  12. Hi! I could have sworn I’ve been to this site before but after going through some
    of the articles I realized it’s new to me.
    Anyhow, I’m definitely happy I stumbled upon it and I’ll be bookmarking it and checking back regularly!

  13. Right here is the right blog for anybody
    who wants to understand this topic. You know a whole lot its almost hard to argue with you (not that I personally
    would want to…HaHa). You definitely put a brand new spin on a topic which
    has been discussed for a long time. Excellent stuff, just wonderful!

  14. I think the admin of this website is truly working hard
    in support of his website, for the reason that here every information is quality based data.

  15. It’s a pity you don’t have a donate button! I’d certainly donate to this superb blog!

    I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will share this blog with
    my Facebook group. Talk soon!

  16. Hi, I think your blog might be having browser compatibility issues.
    When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, very good blog!

  17. It is really a great and helpful piece of info.
    I’m happy that you simply shared this useful info with us.
    Please stay us informed like this. Thank you for sharing.

  18. I was wondering if you ever considered changing the structure of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or two pictures.

    Maybe you could space it out better?

  19. I know this website offers quality based content and extra
    stuff, is there any other web site which gives these kinds of information in quality?

  20. When someone writes an post he/she keeps the thought of a user in his/her brain that
    how a user can be aware of it. Thus that’s why this piece of writing
    is outstdanding. Thanks!

  21. Every weekend i used to pay a quick visit this site,
    for the reason that i want enjoyment, for the reason that this this
    site conations really nice funny data too.

  22. Hello there, I discovered your blog by means of Google even as looking for
    a similar topic, your site came up, it appears to be like great.

    I’ve bookmarked it in my google bookmarks.

    Hello there, simply turned into alert to your blog
    thru Google, and located that it is truly informative.

    I am going to watch out for brussels. I will
    appreciate if you continue this in future. Many other folks shall
    be benefited out of your writing. Cheers!

  23. Hello there! I know this is kinda off topic but I was
    wondering which blog platform are you using for this site?

    I’m getting sick and tired of WordPress because I’ve had issues with
    hackers and I’m looking at alternatives for another platform.

    I would be awesome if you could point me in the direction of a good platform.

  24. Excellent weblog here! Additionally your web site rather a lot
    up fast! What web host are you the use of? Can I am getting your associate hyperlink in your host?
    I desire my site loaded up as quickly as yours lol

  25. Spot on with this write-up, I absolutely believe this website needs much more attention. I’ll probably be returning to
    see more, thanks for the advice!

  26. Hello to every body, it’s my first pay a visit of this webpage; this website contains amazing and
    genuinely good material designed for readers.

  27. I’ve been browsing on-line greater than three hours today, yet I by no
    means found any fascinating article like yours. It is beautiful value
    sufficient for me. Personally, if all webmasters and bloggers made good content material as you did, the net might be a lot more useful than ever before.

  28. Excellent blog! Do you have any tips and hints for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you advise starting with a free platform like WordPress or go
    for a paid option? There are so many options out there that I’m completely confused
    .. Any suggestions? Appreciate it!

  29. Its like you learn my mind! You appear to understand a lot about this, like
    you wrote the guide in it or something. I feel that you can do with a few % to
    pressure the message house a little bit, but other than that, that is excellent blog.
    An excellent read. I will certainly be back.

  30. Thanks to my father who stated to me regarding this website,
    this webpage is actually remarkable.

  31. You can definitely see your skills within the article you
    write. The arena hopes for more passionate writers like you
    who aren’t afraid to say how they believe. Always go after your heart.

  32. Spot on with this write-up, I absolutely believe that this website needs far more attention. I’ll probably be returning to read more,
    thanks for the info!

  33. Hi! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Many thanks

  34. Definitely consider that that you said. Your favourite justification seemed to be at the
    net the easiest thing to take into accout of. I say to you, I certainly
    get irked at the same time as other folks think about issues that they just do not recognize about.
    You controlled to hit the nail upon the highest and
    also defined out the whole thing with no need side effect ,
    other folks could take a signal. Will probably be
    again to get more. Thank you

  35. Very good website you have here but I was wanting to know if you knew of any forums that cover the same topics
    talked about here? I’d really like to be a part of online community
    where I can get responses from other experienced people that share the same
    interest. If you have any suggestions, please let me know.
    Thank you!

  36. It’s a shame you don’t have a donate button! I’d without a doubt donate to this excellent blog!
    I guess for now i’ll settle for book-marking and adding your
    RSS feed to my Google account. I look forward to new updates and will share this
    site with my Facebook group. Chat soon!

  37. Having read this I believed it was rather informative. I appreciate you taking the time and effort to put this short article together.

    I once again find myself personally spending
    a significant amount of time both reading and leaving comments.
    But so what, it was still worthwhile!

  38. Hello i am kavin, its my first occasion to commenting anywhere, when i read this article i
    thought i could also create comment due to this brilliant
    post.

  39. Spot on with this write-up, I truly think this website needs
    a lot more attention. I’ll probably be returning to see more,
    thanks for the advice!

  40. You made some really good points there. I checked on the web for more info about the issue and found most
    individuals will go along with your views on this website.

  41. Hi, I do believe this is a great website. I stumbledupon it 😉 I may revisit yet again since
    i have book-marked it. Money and freedom is the best
    way to change, may you be rich and continue to help other
    people.

  42. Very good blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or
    go for a paid option? There are so many options out there that I’m
    completely overwhelmed .. Any ideas? Thank
    you!

  43. We’re a group of volunteers and starting a new scheme in our community.

    Your site offered us with valuable info to work on. You
    have done an impressive job and our entire community
    will be grateful to you.

  44. Excellent post. Keep writing such kind of information on your blog.
    Im really impressed by it.
    Hello there, You have done an excellent job.
    I’ll certainly digg it and in my view recommend to my friends.

    I am confident they’ll be benefited from this site.

  45. Hi, i think that i noticed you visited my web site thus i got
    here to go back the prefer?.I am attempting to to find things to improve my site!I suppose its good enough to use some
    of your ideas!!

  46. hey there and thank you for your info – I’ve definitely picked up
    something new from right here. I did however expertise a few technical issues using this web site, since I experienced to
    reload the web site lots of times previous to I could get it
    to load properly. I had been wondering if your web hosting is OK?
    Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and can damage your quality
    score if ads and marketing with Adwords. Well I’m adding this RSS
    to my e-mail and could look out for a lot more of your respective interesting content.

    Make sure you update this again very soon.

1 Rétrolien / Ping

  1. Nike Better World | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*