Nike – Encontre sua Grandeza

Nike Brésil vient de dévoiler son nouveau film publicitaire, « Encontre sua Grandeza », Find Your Greatness en anglais, dans lequelle on retrouve la star brésilienne du football, Neymar mais d’autres athlètes Nike comme Anderson Silva, Pedro Scooby, Maurren Maggi, Marilson dos Santos, Ana Claudia Lemos, Odair dos Santos et Luan Oliveira.

A travers des images fortes de sport et de pratiquants, Nike démontre que la grandeur de chacun ne vient pas des victoires mais des efforts consentis chaque jour par chaque individu où qu’il se trouve, à l’image du film publicitaire sorti en juillet dernier, au début des Jeux Olympiques de Londres.

Je vous conseille d’activer les sous-titres pour ce film entièrement réalisé au Brésil.

[youtube]http://www.youtube.com/watch?v=KiDhb9Sf7zM[/youtube]

Et voici les prints associés à la campagne réalisée par Wieden+Kennedy Sao Paulo

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