Nike conclue sa campagne Unlimited

Alors que l’été 2016 est clairement placé sous le signe du sport, Nike en a profité pour dévoiler 6 films qui forment la campagne Unlimited. Chaque épisode démontre que chacun peut dépasser ses limites.

Après les vidéos Unlimited Future et Unlimited You dans lesquels on pouvait voir plusieurs sportifs ambassadeurs de la marque tels que Serena Williams ou Neymar Jr, Nike a mis l’accent sur certains athlètes dont l’histoire illustre parfaitement la campagne et son message de courage et de dépassement de soi.

Unlimited Courage est le 3ème volet de la saga, il met en avant Chris Mosier, un athlète transgenre qui fait partie de l’équipe masculine des Etats-Unis de duathlon et triathlon. Ce dernier n’a jamais baissé les bras et prouve que tout est possible : « Tout ce que j’ai fait au cours des 5, 6 dernières années, depuis que j’ai commencé la transition, a commencé avec cette idée du « Just Do It ». Je ne savais pas si je pourrais concourir contre des hommes : je l’ai juste fait. Tous les succès que j’ai remportés depuis m’ont montré que tout était vraiment possible. J’ai l’impression que la porte a été ouverte, que d’autres athlètes, des athlètes plus jeunes, peuvent tomber amoureux du sport et rester eux-mêmes, fidèles à leur véritable identité. »

Le 4ème épisode, Unlimited Youth, retrace le quotidien d’une religieuse de 86 ans, Sœur Madonna Buder, qui pratique l’Ironman, elle en a terminé 40 tout au long de sa vie ! Elle possède le record de la concurrente la plus âgée à participer à un Ironman (82 ans). Elle est la démonstration que rien n’est impossible et que l’âge n’est pas une excuse pour arrêter le sport, seule la détermination compte.

La vidéo Unlimited Together est une parenthèse dans cette campagne car elle n’est pas construite de la même manière mais le message s’inscrit parfaitement dans la continuité des autres films. C’est un hommage aux qualités des femmes et hommes des équipes de basket des USA qui font que ces dernières sont les meilleures de la scène mondiale et comptent bien le prouver à Rio.

L’ultime film de la compagne s’intitule Unlimited Will dans lequel Kyle Maynard montre qu’aucun obstacle n’est insurmontable. Cet athlète est le 1er quadruple amputé à gravir le Kilimanjaro sans l’aide de prothèse, un exploit illustré dans cet ultime volet de la saga Nike. La philosophie de ce sportif est de ne jamais abandonner, de toujours essayer jusqu’à ce que l’on réussisse. Cet athlète hors-normes explique « si vous être le premier à accomplir un exploit, il n’existe aucune voie que vous pouvez empruntez. Vous êtes obligés de trouver des solutions. Vous apprenez à utiliser votre cerveau : comment ne pas perdre mon sang-froid quand je dois faire face à une épreuve ? Comment puis-je m’en sortir et surmonter ce défi ? Comment je m’adapte ? Les leçons que vous apprenez dans votre pratique du sport peuvent vous aidez dans les différents aspects de votre vie, dans vos relations et pour n’importe quel rêve que vous avez en tête. »

Cette campagne Unlimited, Just Do It salue les athlètes et leurs exploits, qu’ils soient professionnels ou simplement amateurs. La volonté, le courage et le dépassement de soi sont les maitre-mots de cette saga dont le storytelling est parfaitement mené. De plus, le timing est bien choisi en cette période estivale où le sport est à l’honneur.

47 Commentaires

  1. I enjoy reading through an article that can make people think.
    Also, many thanks for allowing me to comment!

  2. Link exchange is nothing else except it is only placing the other person’s weblog
    link on your page at appropriate place and other person will also do similar in support of you.

  3. We stumbled over here different web address and thought I may as well check things out.
    I like what I see so now i’m following you. Look forward to looking at your
    web page for a second time.

  4. Hello There. I found your blog the use of msn. That
    is an extremely smartly written article. I will be sure to bookmark it and return to read extra of your useful information.
    Thank you for the post. I will definitely return.

  5. Howdy are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you need any coding knowledge to make
    your own blog? Any help would be greatly appreciated!

  6. It’s nearly impossible to find experienced people for this
    topic, however, you sound like you know what you’re talking about!
    Thanks

  7. I like the helpful information you supply for your
    articles. I will bookmark your weblog and check again here
    frequently. I am rather certain I’ll be informed plenty of new stuff
    proper right here! Best of luck for the following!

  8. each time i used to read smaller posts that
    also clear their motive, and that is also happening with this post which I am reading
    here.

  9. Heya! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing a few months of
    hard work due to no back up. Do you have any methods to prevent hackers?

  10. I believe this is one of the most important information for me.

    And i am glad reading your article. But wanna observation on few
    basic things, The website style is wonderful, the
    articles is in reality nice : D. Excellent activity,
    cheers

  11. Thanks for the good writeup. It in fact was once a entertainment account it.

    Look advanced to far brought agreeable from you! However, how can we
    keep up a correspondence?

  12. Good day! I could have sworn I’ve been to this website
    before but after reading through some of the post I realized it’s new
    to me. Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking
    back often!

  13. Thanks , I’ve recently been looking for information approximately this subject for a while and yours is the greatest I have came upon till now.
    But, what concerning the bottom line? Are you positive concerning
    the source?

  14. Hello i am kavin, its my first occasion to commenting anywhere, when i read this
    post i thought i could also make comment due to this brilliant post.

  15. It’s appropriate time to make some plans for the future
    and it is time to be happy. I have read this post and if
    I could I desire to suggest you few interesting things or advice.
    Perhaps you can write next articles referring to this article.
    I want to read more things about it!

  16. Great items from you, man. I’ve consider your stuff previous to
    and you’re just too great. I actually like what you have acquired right
    here, certainly like what you are stating and the way by which you
    assert it. You make it entertaining and you still
    care for to keep it sensible. I cant wait to learn far more from you.
    This is really a terrific site.

  17. I have been exploring for a little bit for any high quality articles or blog
    posts in this kind of space . Exploring in Yahoo
    I ultimately stumbled upon this web site. Reading this info So i am happy to
    express that I have an incredibly just right uncanny feeling
    I discovered exactly what I needed. I most no doubt will make
    certain to don?t overlook this site and give it a look on a constant basis.

  18. What’s up, constantly i used to check web site posts here early in the break of day, for the reason that i enjoy to learn more and more.

  19. I’m amazed, I have to admit. Rarely do I come across a blog that’s both equally educative and interesting, and without a doubt, you’ve hit
    the nail on the head. The problem is something which too few
    folks are speaking intelligently about. Now i’m very happy that I came across this in my search for something
    regarding this.

  20. I need to to thank you for this fantastic read!! I absolutely
    enjoyed every little bit of it. I’ve got you book marked to check out new stuff you post…

  21. Good post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis.

    It will always be exciting to read through content from other
    authors and practice something from their websites.

  22. Hi fantastic website! Does running a blog similar to this require
    a lot of work? I have virtually no knowledge of programming but I had
    been hoping to start my own blog soon. Anyways, should you
    have any suggestions or techniques for new blog owners please share.
    I understand this is off topic nevertheless I simply had to ask.
    Thanks!

  23. Great beat ! I wish to apprentice while you amend your
    web site, how could i subscribe for a blog site?
    The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided
    bright clear idea

  24. I want to to thank you for this great read!! I absolutely enjoyed every
    little bit of it. I’ve got you book marked to look
    at new things you post…

  25. I really love your blog.. Very nice colors
    & theme. Did you make this website yourself? Please reply back
    as I’m wanting to create my own site and would like to know where you got this from or just what the theme is called.
    Many thanks!

  26. Cool blog! Is your theme custom made or did you download it
    from somewhere? A design like yours with a few simple tweeks would really make
    my blog stand out. Please let me know where you got your theme.
    Bless you

  27. I am sure this article has touched all the internet
    users, its really really nice paragraph on building up new website.

  28. Please let me know if you’re looking for a author for your blog.
    You have some really good articles and I think I would be a
    good asset. If you ever want to take some of the load off, I’d really like to write some content for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Thanks!

  29. I like the helpful info you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I am quite sure I will learn plenty of new stuff right here!

    Good luck for the next!

  30. I want to to thank you for this excellent read!! I certainly
    enjoyed every bit of it. I’ve got you saved as a favorite to look at new stuff
    you post…

  31. I delight in, result in I discovered exactly what I
    used to be having a look for. You’ve ended my 4 day lengthy hunt!
    God Bless you man. Have a great day. Bye

  32. Hello! I know this is somewhat off-topic but I had to ask.
    Does operating a well-established website like yours take a lot of work?
    I’m brand new to operating a blog but I do write in my diary daily.
    I’d like to start a blog so I can share my own experience and feelings online.
    Please let me know if you have any suggestions or tips for new aspiring blog owners.
    Appreciate it!

  33. Definitely consider that that you said. Your favourite
    reason appeared to be at the internet the easiest factor to be mindful of.
    I say to you, I definitely get irked at the
    same time as other people think about issues that they plainly do not know
    about. You managed to hit the nail upon the top as neatly as defined out the whole thing without having side-effects ,
    other people can take a signal. Will likely be again to get more.
    Thank you

  34. I do believe all the concepts you’ve presented to your post.
    They’re very convincing and can certainly work. Still, the posts are too short for novices.
    May just you please extend them a bit from next time?
    Thanks for the post.

  35. Good post. I learn something new and challenging on sites I stumbleupon everyday.
    It will always be helpful to read through content from other writers and practice something from their sites.

  36. A motivating discussion is definitely worth comment.
    I believe that you ought to write more about this
    subject matter, it might not be a taboo matter but typically people don’t talk about these
    topics. To the next! All the best!!

  37. Hi there! This is kind of off topic but I need some guidance from an established blog.
    Is it difficult to set up your own blog? I’m not very techincal but I
    can figure things out pretty quick. I’m thinking about making my own but
    I’m not sure where to start. Do you have any ideas or suggestions?
    Cheers

  38. Appreciating the dedication you put into your site and
    in depth information you provide. It’s awesome to come across a
    blog every once in a while that isn’t the same out of date rehashed material.
    Great read! I’ve saved your site and I’m including your RSS feeds to
    my Google account.

  39. Do you mind if I quote a couple of your articles as long
    as I provide credit and sources back to your site? My website is in the very
    same niche as yours and my visitors would genuinely benefit from
    some of the information you present here. Please let me
    know if this ok with you. Regards!

1 Rétrolien / Ping

  1. Expérience client digitale : qui sont les meilleurs ?

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*