NIVEA MEN dévoile son spot publicitaire avec le Paris Saint-Germain

Nivea Men, partenaire du Paris Saint-Germain depuis cette saison et aussi du Real Madrid depuis mars 2013, a démarré en trombe son partenariat avec une activation « User-Generated Content » qui invite les fans de la marque et du Paris Saint-Germain à rejouer les actions des joueurs en vidéo et les poster sur la page facebook de la marque via le hashtag #AVOUSDEJOUER.

Aujourd’hui, la marque Nivea Men, qui appartient au groupe Beiersdorf, vient de dévoiler son spot publicitaire, qui fait la démonstration du bénéfice émotionnel du produit, à savoir la confiance en soi. On y voit même un Zlatan Ibrahimovic (peu confiant) utiliser le produit à la fin de la publicité.

Voici en exclusivité la publicité conçue par l’agence DraftFcb

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6 Rétroliens / Pings

  1. Rejouez la 2nde partie de saison du PSG avec NIVEA MEN
  2. Huawei, nouveau partenaire officiel du Paris Saint-Germain
  3. NIVEA MEN, Grand Prix Stratégies du Sport 2014
  4. Angel Di Maria et Kevin Trapp dans la nouvelle publicité NIVEA MEN
  5. - |
  6. Nivea Men active à nouveau son partenariat avec le Paris Saint-Germain - |

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