, partenaire média du Cristal Festival

Le Cristal Festival, l’un des plus grands festivals de publicité en France, aura lieu du 16 au 20 décembre prochain à Courchevel. 

Pour la première fois cette année, le Cristal Festival intègrera une catégorie Sports Marketing qui récompensera « les campagnes les plus créatives, innovantes, engageantes et efficaces réalisées dans l’industrie du sport au niveau mondial. »

La catégorie Sports Marketing du Cristal Festival sera présidée par Lucien Boyer, CEO d’Havas Sports & Entertainment qui aura donc comme lourde tâche, aux côtés de son jury, composé à date de Christophe Decloux (Head of Communication & Marketing Activities, Panasonic France), Louise Johnson (Deputy Managing Director de l’agence FUSE EMEA), Philippe Lacoste (Président de Créations Fusalp) et Rory Maxwell (Global Head of Strategy, MediaCom Sport UK), de décerner les prix et surtout le Grand Prix de la catégorie, soit LA meilleure campagne de l’année.

Pour cette première édition, devient partenaire média de l’événement. En plus de ce très joli status, fera partie du jury des journalistes qui décernera le Grand Prix Sports Marketing le 16 décembre prochain. On en profitera aussi pour arpenter les allées et pistes du Cristal Festival pour réaliser quelques interviews des acteurs du marketing sportif qui seront présents.

Rendez-vous ici sur le blog mais aussi sur twitter et instagram pour suivre tout cela en direct du 15 au 17 décembre prochain !

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