Les 10 meilleures publicités sport de l’année

L’année se termine doucement, l’heure pour nous de passer au premier bilan. La rédaction s’est donc réunie pour vous proposer le TOP 10 des meilleurs publicités de 2014 liées au sport.

Cette année riche en événements sportifs internationaux fut une chance incroyable pour les annonceurs et agences de communication pour démontrer leurs talents créatifs et réaliser des publicités toutes plus originales les unes que les autres.

2014, un cru sportif exceptionnel. Certainement dû au rythme d’organisation des compétitions internationales et notamment des Jeux Olympiques et à la Coupe du Monde de football, qui ont lieu les années paires (tous les 4 ans pour la Coupe du Monde, et tous les 2 ans pour les JO, avec une alternance entre les JO d’hiver et les JO d’été).

Au programme de l’année 2014, nous avons donc eu la chance d’assister à :

  • Janvier : Euro de Handball au Danemark
  • Février : Finale du Super Bowl au US
  • Février: Jeux Olympiques d’hiver de Sotchi en Russie
  • Avril : Championnat d’Europe de Judo en France
  • Mai : Finale de la Ligue Des Champions au Portugal
  • Juin et Juillet : Coupe du monde de Football au Brésil
  • Aout : Championnat d’europe d’athlétisme à Zurich
  • Aout : Championnat d’europe de natation à Berlin
  • Septembre : Ryder Cup (Coupe du Monde des golfeurs) en Ecosse
  • Novembre : Route du Rhum

Un programme bien chargé, mais avant tout une opportunité grandiose pour les partenaires et sponsors de tous ces événements, de se mettre en valeur à travers des campagnes de communication dont le principal outil est le spot publicitaire.

Voici notre sélection des 10 meilleures publicités liées au sport de l’année 2014.

1. P&G – Pick Them Back Up


2. Nike – The Last Game


3. Nike Basketball – Together (LeBron James homecoming)

4. Canal + – Cameramen

5. adidas – House Match ft. Beckham, Zidane, Bale and Lucas Moura


6. Jordan – RE2PECT (Derek Jeter)


7. FFT – Jpeux pas j’ai tennis

8. Nike – Winner Stays


9. Beats By Dre – Game Before The Game

10. Canal + – PSG-OM: Un grand match se prépare

Bonus: une publicité créée par la chaîne BBC en 2012, pour le Tournois des VI Nations, qui a vite été censuré avant sa diffusion, car jugé anti anglais.

Cette pub refait surface en 2014 sur internet, on vous laisse découvrir et juger par vous même de son caractère « anti-anglais ».

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