Lancement des Hangouts #SBChatFR

Après une longue période de disette, nous voici de retour avec Cédric et Sébastien pour vous décortiquer l’actualité du marketing sportif.

Après un passage en radio dans le Sport Eco de Bruno Fraioli, nous avons décidé, avec Boris Helleu, blogueur et Maitre de Conférences à UFR-Staps Caen, de lancer des Hangouts #SBChatFR (pour Sport Business Chat France) en remplacement des podcasts Sport, Blog & Business. Au cours de ces rendez-vous, nous essaierons de traiter l’actualité du marketing sportif à notre manière et d’y apporter notre éclairage parfois critique des opérations en cours.

Pourquoi des Hangouts sur Google+ ? Tout simplement, les Hangouts nous apportent la flexibilité, l’interactivité et l’ouverture que nous souhaitions apporter aux podcasts et vous permettent de suivre en direct et de poser vos questions via le hashtag #SBChatFR que nous essaierons de répondre.

Voici donc le premier #SBChatFR, réalisé ce samedi 25 janvier à 11h00. Au menu de ce premier #SBChatFR, les Trophées Sporsora, le SuperBowl, la WWE et une discussion sur la place des fans dans les activations des sponsors :

Tous vos commentaires/remarques/suggestions sont bien évidemment les bienvenus ! Et n’hésitez pas à continuer de tweet en utilisant #SBChatFR pour vos suggestions de sujets pour le prochain rendez-vous !

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