M&M dévoile son teaser pour le Super Bowl

Une année après M&M rouge, c’est au tour de M&M jaune d’être sur le devant de la scène durant le Super Bowl.

La marque du groupe Mars vient de dévoiler son teaser pour sa publicité de 30 secondes, diffusée durant la première mi-temps du Super Bowl qui se tiendra le 2 Février prochain. Peu de choses sont révélés, si ce n’est une fléchette tranquillisante envoyée sur M&M jaune, pour tenir le public en haleine.

Selon Seth Klugherz, senior director of M&M Chocolate Candies, « il est temps de rappeler au monde à quel point un M&M est irrésistible. Chaque cacahuète M&M est choisie par 100 autres, ce qui signifie que nous devons trier de manière minutieuse pour trouver LA cacahuète chanceuse qui sera mise dans un sac de M&Ms.« 

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