Nike aurait signé Chelsea pour près de 80 M€ par saison !

Selon la presse britannique, l’équipementier américain Nike aurait déboursé 78 millions € par saison (60 millions £) pour équiper Chelsea dès le début de la saison 2017/2018. Un contrat astronomique alors que le club londonien à mis fin à son partenariat avec Adidas la semaine dernière moyennant une indemnité de 50 millions €.

Nike serait en passe de devenir le prochain équipementier des Blues pour 10 ans et près de 780 millions € ! Chelsea doublerait ainsi ses revenus liés à son équipementier ! Chelsea a récemment annoncé avoir rompu son partenariat avec Adidas moyennant 50 millions €. L’actuel contrat avec la marque aux trois bandes courait encore sur six ans. Chelsea doit toutefois encore porter les tenues d’Adidas lors de la prochaine saison avant d’être équipé par Nike dès le début des matchs de préparation de la saison 2017/2018.

Ce nouveau partenariat permet à Chelsea de se rapprocher du record détenu par Manchester United qui touche 97 M€ par saison de la part d’Adidas ! A titre de comparaison, Arsenal, équipé par Puma, reçoit deux fois moins que Chelsea avec ce nouveau contrat.

Le maillot de Chelsea est désormais « valorisé » à 130 millions € par saison (équipementier + sponsor maillot). Seul Manchester United fait mieux en Europe.

Maillots Premier League

Source : presse anglaise (estimations)

 

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1 Rétrolien / Ping

  1. Chelsea FC jouera en Nike à partir de la saison prochaine

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